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Second Screen Market Analysis

Connected TV Devices

Roku

Boxee

Apple TV

Google TV

Most new televisions

PCs, tablets, smartphones

Game platforms (Xbox, Nintendo, Playstation)

Second Screen Engagement: Trends

Nielsen Cross-Platform Report ,Q4 2012

Second Screen Engagement: UK Trends

The Big Picture: Social TV Ecosystem

Second Screen App Categories

Evolution of Social TV & the Second Screen

Facebook, Twitter

Specialized Social TV Services

GetGlue, Miso, Clipsync, TvPlus, IntoNow, others

Synchronized content services

Via Audio Content Recognition (ACR) & Closed Captioning

Broadcaster (& user) driven interactivity

Synchronized content, displayed off the main screen (live or time-shifted)

Early Stage Trends

What’s Next?

What’s Next: Gamification

Rewards From simple trivia games to complex fight scoring, exciting games are engaging consumers in large numbers Viggle & TV Dinner are touting strong numbers

of engaged consumers

Mobovivo’s AXS TV Fights app is recognized as a leader

What’s Next: Stream Capture ACR

Stream Capture ACR While tracking watermarks & fingerprints in video has been around for years, deploying this technology to trigger events on the second screen is only early stage Most likely to succeed:

• Civolution with its 17k monitored channels

What’s Next: Audio ACR

Audio ACR Many in the industry are now using ACR primarily for “check-ins”—

as the quality for event triggering has been unreliable Widespread usage will depend upon the availability of ubiquitous

scene specific metadata & use cases that integrate better polling of audio streams to determine time code accuracy

Companies with apps built around this value proposition:

• Red Bee Media, Yahoo’s IntoNow, ConnecTV and TVplus Leading Service Provider: Civolution

• Likely to soon integrate audio ACR with “OS-level” and stream capture ACR to improve the overall user experience

What’s Next: Rich, Related Metadata

Rich, Related Metadata There are many apps which perform this function at

some level, and some derive their value entirely from this resource (ex. IMDB)

Fanhattan and Zeebox continue to lead the way in this

field, leveraging metadata service providers like Digitalsmiths and Tribune Media Services

What’s Next: Search & Discovery

Search & Discovery

Discovery (the ability to be presented with relevant content in a lean-back

mode) Most of what consumers get today are collaborative filtering-based

recommendations (ie. Amazon-style “people who viewed this also liked...”)

Poor metadata & a lack of integrated sources of content have so far made this a poor consumer experience (Fanhattan is probably the best at this so far)

Digitalsmiths’ Seamless Discovery is gaining traction with both pay TV

operators & connected CE manufacturers The grid guide: While some operators have customized the grid guide

with favorites & there is discussion of a “custom channel” approach, most improvement in this search & discovery method is likely to come from UI innovation

What’s Next: Smart Remote Control

Smart Remote Control Tablets and smartphones make great remote controls

Computing power is in the cloud, but not 100%

Browser-based navigation on TV is not user friendly

• Typing & search work on computers, but not well on mobile devices

• Voice is unproven

As mirroring technologies like Apple’s Airplay get more traction, this function will become a reality for many

What’s Next: STB integration

Set-top Box Integration Operators are only now opening up & publishing their APIs to allow 3rd parties to integrate app functionality BuddyTV is the leading 3rd party app in this space

DirecTV, Comcast & AT&T lead the way for US-based operators

Outside North America implementation is much more complex

What’s Next: Game Console Integration

Game Console Integration

Microsoft’s Xbox has now taken the lead with

SmartGlass, by committing to an SDK for their platform

Playstation & Nintendo are still at the drawing board

Second Screen Hype Cycle

Industry Leadership Second Screen Society: Mobovivo is a Founding member