Hermida, Alfred (2011) Mechanism of Participation How Audience Options Shape the Conversation
Heartbyte's Second screen audience participation application
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Transcript of Heartbyte's Second screen audience participation application
Campaigns Conversations
What is it?Why is it different?How can it be used?
Heartbyte
RealtimeAudienceParticipationPlatform
Interact with your audience
in realtimeat massive scale
What is it?Why is it different?How can it be used?
Heartbyte
Deep AnalyticsMassive ScaleRich Interactive Content
What is it?Why is it different?How can it be used?
Heartbyte
More interactionis better than less interaction
Brands would liketo interact
with their audience
Mobile is anintimate device
capturing authentic expression
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