Secmall [Stalls & Stories from the Student Enterpreneur Center by The M.A.D. Photojournalists]

s t a l l s a n d s t o r i e s f r o m t h e s t u d e n t e n t e r p r e n e u r s h i p c e n t e rS e c m a l l

by t h e m . a . d . p h o t o j o u r n a l i s t sm a r c o p a o l o g u i t i e r r e z

a r n e l j a d e a . e v a n g e l i s t a I Id a n d a v i d t a n

apperture: f/32shutter speed: 15”ISO: 100

I N T R O D U C T I O Napperture: f/3.2shutter speed: 1/50ISO: 400

In 2012, Xavier University opened its third official entrance to the university, one that not only allows a quicker entryway to and from Divisoria Park but also allows students to run their own businesses under the Student Entrepreneurship Center or SEC for short. This entrance, which is called the SEC mall, allows fourth year Business Administration students a chance to practice the fields of marketing, finance, and economics, which they have been learning since their early collage life. Making their feasibility studies into full fledge businesses is hard work and the SEC mall provides a controlled environment for them to work in.

apperture: f/5.6shutter speed: 1/125

ISO: 2500

O B J E C T I V E Sapperture: f/4shutter speed: 1/125ISO: 800

This Photo Essay aims to capture the lives of students who work, eat, and stay in the SEC mall and focuses on the food based businesses that make up for the majority of the SEC mall.

This photoessay aims to capture the emotions created by the BA students.

This photoessay shows the interaction between the buyer and the seller.

This photoessay captures the relationship between the BA students interacting with other BA students in the community.

apperture: f/4shutter speed: 1/125

ISO: 2500

S T A L L S A N D S T O R I E Sapperture: f/3.6shutter speed: 1/50ISO: 1000


ISO: 2500


ISO: 2500

apperture: f/5.9shutter speed: 1/125ISO: 1600



I n s i d e t h e S E C m a l l t h e r e a r e d o z e n s o f s t u d e n t s w h o w o r k , s t u dy, a n d e a t a t a n y g i v e n t i m e .

apperture: f/2shutter speed: 1/80

ISO: 400

T h e y s p e n d a l o t o f t h e i r t i m e r u n n i n g t h e i r b u s i -n e s s e s , s p e n d i n g m o s t o f t h e i r f r e e t i m e o u t s i d e o f

c l a s s e s t h e r e .

apperture: f/4shutter speed:1/125ISO: 2500

T h e s t u d e n t s w h o w o r k t h e r e t a k e t h e i r s t u d i e s w i t h t h e m , s t u dy i n g w i t h f r i e n d s a n d t h e i r g r o u p

m a t e s i n t h e i r s t a l l s o r o n t h e t a b l e s r e s e r v e d f o r t h e S E C ’ s c u s t o m e r s .

apperture: f/4shutter speed:1/125

ISO: 2500

T h e y t h e m s e lv e s a r e a l s o c u s t o m e r s o f t h e i r o w n f r i e n d s b u s i n e s s e s b u y i n g f o o d f r o m t h e m .

apperture: f/2shutter speed:1/60ISO: 1600

T h e i r i n t e r a c t i o n s t o g e t h e r m a k e t h e m a l l i n t o i t s o w n c o m m u n i t y w h e r e t h e s t u d e n t s a r e w o r k i n g

t o g e t h e r w i t h t h e i r s t r u g g l e s .

t h e s t u d e n t e n t e r p r e n e u r s h i p c e n t e rFounded on the 31th of july year 2012, the student enterpreneurship center has become the School of Business and Management’s research and social outreach unit. It has become one of the best venue for SBM stundents to

cultivate and practice their enterpreneurial skills.

This book is to capture the emotions that gives color to the four walls of the establisment.

These stories are from the struggles, smiles and conversations that bring meaning to every stall.

These are their stories encaptulated in symmetric squares called photographs.

Secmall [Stalls & Stories from the Student Enterpreneur Center by The M.A.D. Photojournalists]

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