Co builder - Enterpreneur Mobile Companion
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Transcript of Co builder - Enterpreneur Mobile Companion
entrepreneurs investors platform funding technology opportunity analysis
product launch innovation risk assessment execution metrics test learn
CoBuilder
Basic issues facing startup environment
92%
Failure RateWithin 3 years, on average 92% of tech startups fail.
74%
Premature ScalingOf the start-ups who fail 74%,
failed mainly due to premature scaling.
46%
Incompetence46% of start-ups also fail
because of specific pitfalls: emotional decisions, wrong pricing, poor planning, no
record-keeping…
67%
Good advicetwo-thirds of adults worldwide
think entrepreneurship is a good career choice.
Sources: GEM Reports. Entrepreneur Weekly, Small Business Development Center, Bradley University, University of Tennessee Research, and Startup Genome.
Ideation• Problem
• Ideation Methodology
• Validation
• Market sizing
• Viability
• Alternatives
• Education
• Friends and family
Legal• Lawyer
• Company name
• Incorporation
• Equity
• Licenses and permits
• Employer ID Numbers
• Insurance
• Intellectual Property
• Contracts
Financial• Accountant
• Accounting system
• Taxes and annual reports
• Business bank account / card
• Monetization
• Pitch deck
• Funding
• Bootstrap
• Loans
• Equity financing
• Crowdfunding
Product• Design
• Platform and Tools
• Personas and user stories
• Design reuse
• Copywriting
• Visual design
• Prototyping tools
• Usability testing
• Minimum Viable Product
• MVP Type
• Focus on the differentiators
• Target early evangelists
• MVP tools and resources
• Data Analytics
• AARRR Metrics
• Linear Analytics
• SN Analytics
• Industry benchmarks
• Data-driven development
• Test and Learn tools
• Go-to-market
• Distribution agreements
• Marketing
• Paid advertising
• Organic media
• Media relations
• Sales
• Branding
• Strategic Partnerships
Technology• Server-side
• Programming language
• Server-side framework
• Architecture
• Scalability & Performance
• Client-side
• Native, hybrid and/or web app
• Client-side framework
• Developer accounts
• SEO and Social
• Accessibility
• Terms & conditions, privacy
• Performance tools
• CDN, caching
• Data storage
• Schema management
• Data processing
• Database tuning
• Replication and Partitioning
• Continuous Integration
• Version Control System (VCS)
• Build system
• Dependency management
• Automated tests
• Automated deploy servers
• Continuous Delivery
• Deployment methodology
• Environments
• Hosting
• Configuration management
• Automated deployment
• Canary releases
• A/B and Multi variegated testing
• Change management dashboard
• Monitoring and Analytics
• Security
• Network isolation
• SSL, MD5
• Secret storage
• User authentication
• Server hardening
• CSRF, XSS
• Injection attacks
• Security headers
• Security audit and advisories
• Spam and fraud
• Clean code
Team• Culture
• Mission and values
• Organizational design
• Roles and Responsibilities
• Process
• Communication
• Motivation
• Office
• Type of office
• Location
• Electrical
• Temperature control
• Bathroom facilities
• Kitchen facilities
• Access control
• Fire safety measures
• Space for focused work
• Space for collaborative work
• Furniture
• Supplies
• IT
• Communication
• Chat
• Phone
• Wiki
• Customer Service
• Project management
• Issue tracker
• Business cards
• Hiring
• Co-founders
• Advisors
• Referrals
• Employer branding
• Job boards
• The interview
• The offer
• Promotions
• Development
• Benefits
• Training
• Extended Education
• HR Plan
Basic processes in establishing a startup
Ideation methodologyPitch Deck + funding
Prototyping +Minimum Viable Product
Data Analytics + Test and Learn
Continuous Delivery
Securing Co-founders
01Company Formation Workflow and Tools
Crowdsourced Mentoring
Entrepreneurial Ecosystem Marketplace
To help entrepreneurs and investors thrive by increasing the chances of sucess in starting, running and exiting a business.
A START-UP PLATFORM
Business process for business development
DISTRIBUTE
B.
MONETIZE
CREATE
A.
C.
CYCLE
COMMUNICATE + ENGAGE
Our platform was built with the start-up entrepreneur in mind. We have carefully curated all ecosystems processes and selected key features that will improve the chances of success from ideation, to business setup, funding and product launch, all the way to exit strategies.
Simple and intuitive interface let’s the entrepreneur and investor both analyze opportunities and access risks in a data rich process oriented workflow.
o Seamless integration with company formation and insights into test and learn module
o Additional integration with marketplace for GTM and Strategic partner fits
o Easy operation of monetization and distribution packages.
Benefits of an integrated approach
An Innovative Platform for Start-ups
CONTENT ITEMS + PRODUCTS + STORYLINES + SERVICES
Design Thinking with focus on Discovery
Discover & EmpathizeUnderstand challenge
Prepare ResearchGather Inspiration
InterpretTell stories
Search for meaningFrame opportunities
IdeateGenerate ideas
Refine ideas
ExperimentMake prototypes
Get feedbackAnalyze results
Our ideation process delivers a better opportunity analysis in the discovery phase, making better exploratory outcomes for the interpretation phase. This generally guarantees a better user stories, personas and a more focused ideation phase.
Ideation timeline
AnalyzePrepare
Examine
Explore
Learn
Frame
IdeateRefine
Prototype
Feedback
MVP
VALIDATE
Analyze
Nu
mb
er
of
po
ss
ibili
tie
s
Test
Learn
LAUNCH
BUSINESS
TECH
Launch, test & learnFinalize MVP
Test outLearn and improve
CREATIVE
Test and Learn Platform
Layer 1 – Content Item
Layer 2 – Content Collection
Layer 3 – User Experience (UX)
Layer 4 – Device (Medium)
Layer 5 – Communication Media
Layer 7 – Transactions
Layer 8 – Analytics
Layer 6 – Call to action Engagement
GEO
SNA
AARRR
USABILITY
DEVOPS
All aspects of a digital product, its audience, content, interface, engagement techniques and medium, should be put to test. And our technology allows any RESTful API webservice to contemplate professional testing at scale anytime on any device.
Layered testing explained
ACTIVITIES TIMELINE
Activities can be seen as single task or as a collection of tasks
Activities can also be scheduled according to specific business rules behaviours
Activities can also be coupled to any other asset of the platform
Any activity can have different behaviours for groups or individuals
Android Mobile Version
Talent Search and Mentorship Exchange
CREATIVE
TECH BUSINESS
MENTORSINVESTORS
COMPANIES
Founders and Co-founders
Business Partners
<150K
150k-2MM
2MM-5MM
>5MM
>24 months+ Growth
6-24 monthsREVENUE = Expand Revenue and/or Market Share, Optimize for *PROFITABLE* Revenue.
6-12 monthsMARKET = Market Sizing, Campaign Testing, Customer Acquisition Cost(s) & Conversion
3-6 monthsPRODUCT = Customer Problem/Solution Discovery (MVP), User Experience / UsabilityANGEL
PRE-SEED
SEED, EARLY VC
SERIES A - VC
Start-up Ecosystem Marketplace
Scale and grow
Optimize product/market fit and get to cash-flow positive. Diversify user acquisition channels and
improve engagement and retention.
Research, improve & identify product/market fit plus traction. Test marketing & distribution channels,
understand scalability & customer acquisition cost, conversion to some non-zero revenue event.
Develop basic MVP that is functional and useful for testing with a few customers. Get to small
product/market fit using techniques in Customer Development and The Lean Startup for investing.
Start-up Ecosystem Marketplace
0
5
10
15
20
25
30
35
40
45
Prototype MVP test Market fit Optmise and Diversify Growth Scale
Va
lua
tio
n
Phases
A mobile companion to help entrepreneurs build
and run a start-up.
Available fall 2016
Additional material available – contact us