Seasonal Marketing Presentation
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2014 Seasonal Marketing
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Transcript of Seasonal Marketing Presentation
2014
Seasonal Marketing
• What do we mean when we say ‘Seasonal Marketing’?
• Some examples of ‘Seasonal Marketing’
• What can we do?
• Get it right, if it doesn’t feel right, don’t do it.
• What calendar dates should we consider?
• When we need to think about it?
Seasonal Marketing
Key Calendar DatesSeasonal Marketing is a term used to describe to how we can differ our marketing activities based on the time of year.
Whilst there are obviously four seasons to the year, as part of a seasonal marketing strategy we should think about key calendar dates within these seasons.
Seasonal Marketing
Right Place, Right Time
• Released on September 18th
Right Place, Right Time (Wrong Product!)
Christmas
Christmas
Year After Year
November 8th
Year After Year
Linking In Social Media
Linking In Social Media
Linking In Social Media
Linking In Social Media
Simple, Yet Effective
SMBs
SMBs
SMBs
SMBs
How To Link
How To Link
Personal
Development
Manager
Sports Clothing
Nutritionists
Sports Centre
Holiday Home OwnerStationers
Clothes Shop
Electronics
Supplier
Charity
Valentines
How To Link
Get It Right
Why have the co op got a christmas song on their advert!
Is the Co-op advert seriously playing a Christmas song #itsthemostwonderfultimeoftheyear what the hell! Its the summer!!
Planning
Seasonal MarketingEvent Date Start thinking
New Years Day 01/01 Mid November
Burns Night 25/01 Mid January
Valentines Day 14/02 Beginning January
Shrove Tuesday 17/02 Mid January
Chinese New Year 19/02 Mid February
Mothers Day 15/03 Beginning March
St Patricks Days 17/03 Beginning March
Daylight Saving Time 29/03 Mid March
Easter 05/04 Beginning March
St Georges Days 23/04 Beginning April
May Day 04/05 Mid April
Spring Bank Holiday 25/05 Mid May
June Solstice 21/06 Beginning June
Seasonal MarketingEvent Date Start thinking
Fathers Day 21/06 Beginning June
Summer Bank Holiday 03/08 Mid July
Back to School Early Sept Beginning August
Halloween 31/10 Mid September
Movember November Beginning October
Guy Fawkes Day 05/11 End of October
Christmas 25/12 Beginning November
Thank You For Listening!
