Seasonal Catering Offer April 2012
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Seasonal Catering Offer Seasonal Catering Offer April 2012 April 2012
description
Seasonal Catering Offer April 2012. Consumer Insight. Benefits. Catering Offer. Personal Story. Recommendation. Recap. Consumer Insight. Benefits. Catering Offer. Personal Story. Recommendation. Recap. Consumer Insight. - PowerPoint PPT Presentation
Transcript of Seasonal Catering Offer April 2012
Seasonal Catering OfferSeasonal Catering OfferApril 2012April 2012
Catering Offer
Recommendation
Consumer Insight
Benefits
Personal Story
Recap
Consumer Insight
Benefits
Personal Story
Recap
Recommendation
Catering Offer
Consumer Insight
in·sight –noun \ˈin-ˌsīt\Insight is the power or act of seeing into a situation
Consumer Insight:Driver of strategic innovation….
Consumer Insight
Consumer Consumer InsightInsight
Clients For Life: Innovation
#1
Clients For Life: Menu Fatigue
#3
Clients For Life: Special Event Catering
#4
Preference Survey Healthy Meal
Options #3
Operator Feedback: Catering Is
Coming Back
Benefits
ben·e·fit noun \ˈbe-nə-ˌfit\A benefit is something that promotes well-being, a welcomed advantage
Key word: promotes
Consumer Insight
Benefits
Personal Story
Recap
Recommendation
Catering Offer
Update Core Menus
Introduce New Items
Introduce New Pricing
Snappy Marketing Campaign
Merchandising Guide
Décor Guide
Benefit #2Caters to Outstanding
Guest Experience
Benefits
Benefit #1 Caters to Outstanding
Taste Experience
Simply Amazing Menus
Packed with Wellness
Seasonally Inspired
Benefit #4 Address Core Catering
Right Pricing
Drive Participation in Catering
Lower Client Subsidies
Benefit #3Drive Comp Store Sales
Benefits – Menu
Fiesta BreakfastSpring QuichePanini Brekfast
Healthy SmoothiesSTG Duos
Wellness Breaks
Fun Breaks!Can’t Top TapasBaseball Break
Ice Cream Floats“Light and Healthy
Shortcake Bar”
Picnics and BBQ’sFour Amazing
PicnicsRegional-style BBQ Menus
Benefits – Snappy Marketing Materials
Entrance Mini-poster
Register Counter Card
Snappy Card Stock Mini Easels for the Catering Buffet
Benefits – Merchandising and Décor Order Guide
Baseball Break
Ice Cream Floats
Heritage Menus
BBQ’s and Picnics
Benefits – Tools and Resources
Offer Resource Center
Catering TAB
Menu, Order Guide
Electric Menu Template
Consumer Insight
Benefits
Personal Story
Recap
Recommendation
Catering Offer
Personal Story
Began my
Sodexo Career
in 2005
First task:Rescue our flagship national account
60 Hours of research, 20 conference
calls, 3 client meetings….
Boiled down to one thing…
CATERING!
Catering is a reflection of our clients hospitality
Personal Story
“How we convey quality and hospitality
to our clients.”
-National Account Client
“How wedemonstrate
appreciation towards our employees.”
-National Account Client
.
Consumer Insight
Benefits
Personal Story
Recap
Recommendation
Catering Offer
Recap
RecapRecap
Addresses Our Clients For Life
Needs
Addresses Our Consumer Preference
Needs
Drives Financial Performance
Caters To Outstanding
Guest Experiences
Catering Is A Reflection Of Our Clients Hospitality
Consumer Insight
Benefits
Personal Story
Recap
Recommendation
Catering Offer
Recommendation
Step1
Step2
Step3
Step 4
Seasonal Catering OfferSeasonal Catering OfferApril 2012April 2012
