2010 was a successful season for Wests Tigers, not just on the

field but off it as well.

Our players and coaching staff were tireless and professional in their

preparation and produced performances that gave us all so much to cheer

about and be proud of. We also enjoyed considerable success in all areas of

our business off the field.

This report aims at providing you with a snap shot of our year. It highlights the

significant improvements we’ve achieved in key revenue generating areas

such as Merchandise sales, Sponsorship and Membership.

These areas are crucial for any sporting organisation as they provide the funds

required to invest in all levels of our Club from the grassroots to the elite level.

I felt it important to showcase these other areas to our key stakeholders as it

gives additional perspectives of who we are and what we’re about.

There is often a perception that Rugby League Clubs are just about Football

but there is so much more than that, especially when you consider the good

work we’re doing through our Community programme- Roar for a Cause.

We’re now heading into our 12th season in the NRL and we’ve made some

big strides in that time. This report demonstrates that we’re still on the up and

that the future is bright.

I hope you find this information of interest.

Look forward to seeing you at the footy in 2011.

Contents

Key Highlights...................... 1Football................................ 2Crowds................................ 3TV......................................... 4Sponsorship....................... 5Membership....................... 6New Media.......................... 7Retail.................................... 8Community......................... 9

• Wests Tigers has achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters

• Over four million viewers tuned in to watch the Wests Tigers’ three Finals Series matches

• weststigers.com.au experienced the highest number of page impressions across the entire NRL Club network

• The Club’s Membership base doubled

• Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW

• In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets

• The “Roar for a Cause” logo was adopted to represent all Wests Tigers’ Community activities

Review

Season 2010

Highlights

1

Highlights

1

• Wests Tigers finished third after 26 rounds. This was the highest placed finish for the Club in a regular season

• Played in the Preliminary Final v 2010 Premiers St George Illawarra in front of a crowd of over 70,000 people

• Seven players in 2010 NRL Squad played representative Football, the most for any Club. These players were Bryce Gibbs (City Origin), Keith Galloway (City Origin), Lote Tuqiri (Australia), Chris Lawrence (Australia & City Origin), Robbie Farah (Australia & City Origin), Benji Marshall (New Zealand) and Gareth Ellis (England)

• Four players represented Australian Schoolboys Matthew Groat David Nofoaluma James Tedesco Salesi Funaki (Under 15’s)

• Coaching Milestones: Tim Sheens (Australian Head Coach) Royce Simmons (Australian Assistant Coach) Peter Gentle (Australian Assistant Coach & NSW Under 18’s Coach)

• Key Milestones for Wests Tigers players were: Keith Galloway (100 career First Grade Games) Lote Tuqiri (100 First Grade Games) Chris Heighington (150 First Grade Games) Benji Marshall (500 career points)

• Three Under 20’s players made their NRL debuts in 2010: Jason Schirnack Andrew Fifita Ben Murdoch-Masila

Football

Seven players in 2010 NRL Squad played representative Football

Season 2010

Highlights

2

• Wests Tigers achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters

• The average home crowd attendance was 19,269, up 1,462 on 2009 and well above the NRL average of 16,131

• Wests Tigers matches were watched live at the ground by over half a million fans across a host of Australian stadiums. This included a massive crowd of over 70,000 at ANZ Stadium in the Preliminary final v St George Illawarra

• Wests Tigers set a new home attendance record of 30,685 (v South Sydney Rabbitohs in Round 10 at the SCG) This beat the previous record of 29,970 set in 2009

Crowds

Wests Tigers achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters

Season 2010

Highlights

3

Highlights

3

• An incredible 67% of Wests Tigers matches were televised by Channel 9 Free-to-Air

• Wests Tigers continues to be one of the highest TV rating NRL Clubs on Channel 9 including 1.13 million viewers for Round 13 v Bulldogs at ANZ Stadium and 1.12 million for Round 17 v Broncos at Suncorp Stadium

• Wests Tigers continues to generate large pay TV audiences - 245,000 viewers for the Saturday night match v Panthers

• The Club is a favourite for Sunday afternoon football television - Wests Tigers was allocated an NRL leading eight Sunday matches

• Over four million viewers tuned in to all three Wests Tigers Finals Series matches

TV

Over four million viewers tuned in to all three Wests Tigers Finals Series matches

Season 2010

Highlights

4

• 16% increase in sponsorship revenue

• Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW

• Annual Grand Final Luncheon continued to grow with a sell-out of 1,200 in October

• First club to split major sponsorship between the front of jersey and sleeve

• Proton was the major sponsor for the fifth consecutive season – a record for Wests Tigers

• Record corporate hospitality numbers for the annual SCG Heritage match v Rabbitohs

• Major Sponsors included Proton Cars, MKB Contracting, UD Trucks, Trend Micro, X-Blades and Fosters Group

Sponsorship

Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW

Season 2010

Highlights

5

Highlights

5

• The Club’s membership base doubled

• 100% capacity at both Campbelltown and Leichhardt home matches in Members Only Stands

• Successful introduction of ‘Stripes’ Membership package - A $60 package for those who cannot attend matches

• An increase in exclusive Match Day experiences for Members

• A 20% increase in attendance for all Membership Events

Membership

The Club’s membership base doubled

Season 2010

Highlights

6

• The Club experienced the highest number of page impressions across the NRL Club network

• The Club doubled the number of unique users it attracted to weststigers.com.au when compared with 2009

• Over one million page impressions were generated in September

• The Club’s Facebook page has over 35,000 friends

• There are over 3,000 followers for the Club’s Twitter account

• Earlier this year, the Club launched a Mobile Phone Premium Content application, making it the first Club in any sport in Australia to do so

New Media

Highest number of page impressions across the NRL Club network in 2010

Season 2010

Highlights

7

Highlights

7

• Total sales up 66% on 2009 figures

• Launched GearZone - a retail store in Campbelltown

• Sold over 3,000 Finals Series T-shirts during the Finals Series

• In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets

• Introduction of street wear lines including WT New Era Caps, Pink Caps, Hoodies, T-Shirts and Scarves

• Increased retail presence - 25 games (Trials, Home & Away including NSW, QLD, ACT and Finals)

Retail

In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets

Season 2010

Highlights

8

• The Club created a Community logo called “Roar for a Cause” which will represent ALL Wests Tigers Community initiatives in the future

• Wests Tigers are in partnership with three Charities - Exodus Foundation, Men of League & Children’s Cancer Institute Australia. Support is given through fundraising opportunities, player support and promotion via the Club’s Communication channels

• Won the hearts of the general public for helping little Lleyton Giles - the 5 year old who has a terminal liver condition

• The Club is also dedicated in its support of the NRL’s initiatives - Rugby League Reads, Eat Well Stay Well Play Well

• A Wests Tigers “Academy of Learning Centre” has been acquired to assist the Campbelltown Community in helping kids who are falling behind in their reading

• Provide a portion of match day tickets to Community that includes key stakeholders, charities and underprivileged children

Community

The Club created a Community logo called “Roar for a Cause” which will represent ALL Wests Tigers Community initiatives in the future.

Season 2010

Highlights

9