Search Marketing Thursday 05-04-2012 - Lauren van der Heijden
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IAB NederlandLauren van der HeijdenSearch Marketing Thursday05-04-2012
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YOUR LOGO
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YOUR LOGO
Missie
Het Interactive Advertising Bureau gelooft dat de toekomst van advertising digitaal is en stelt zich ten doel om de digitale marketing en communicatie industrie te ontwikkelen en verder te professionaliseren.
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Strategie en doelstellingen
INSPIRE
De markt inspireren door middel van Events Nationale & Internationale publicaties IAB Column & Barometer
EDUCATE
Marketeers opleiden aan de hand van Handboeken & whitepapers Training & site clinics Executive sessions
REGULATE
Reguleren en verdedigen van de belangen van de sector via Standaarden Lobby Richtlijnen & gedragscodes
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Implementatie E-Privacy directive
Feb 2011
Wijziging telecommunicatiewet
Mrt 2011‘Cookie Coalitie’
Apr 2011Zelfregulerende
gedragscode
Apr 2011Volg-me-niet register
Jun 2011PVV amendement
Jun 2011Start Lobby traject
Sep 2011Vragenronde 1
Dec 2011Vragenronde 2
Mei 2012Behandeling eerste
kamer
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Timeline Europese wetgeving
Feb 2012Uitlekken Data
Protection Legislation
2015Nieuwe wetgeving
2015-2016Implementatie
nieuwe wetgeving
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