Search Engine Marketing
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Boost Your Online Presence Are you being found? Search Engine Marketing (SEM ) is needed to make your website visible. In SEM, all aspects of internet marketing are integrated together. This includes search engine marketing (SEO ), pay per click marketing (PPC), and social media ( Facebook , Twitter, etc.). All aspects need to be incorporated for a total internet marketing campaign .
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Boost Your Online Presence. Are you being found? Search Engine Marketing (SEM) is needed to make your website visible. In SEM, all aspects of internet marketing are integrated together. This includes search engine marketing (SEO), pay per click marketing (PPC), and social media (Facebook, Twitter, etc.). All aspects need to be incorporated for a total internet marketing campaign.
Transcript of Search Engine Marketing
Boost Your Online Presence
Are you being found? Search Engine Marketing (SEM) is needed to make your website visible. In SEM, all aspects of internet marketing are integrated together. This includes search engine marketing (SEO), pay per click marketing (PPC), and social media (Facebook, Twitter, etc.). All aspects need to be incorporated for a total internet marketing campaign.
(Search Engine Optimization vs. Search Engine Marketing)
What is SEO vs. SEM?
SEM: Search Engine Marketing
Increasing website visibility through all connectivity mediums.
Including;
Authority | SEO | PPC | Social | Mobile
SEM
SEO: Search Engine Optimization
Wikipedia Definition: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
SEO
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• Applying “too good to be true” strategies. “If it sounds too good…then it probably is.” (i.e. No top rankings in 1 week)
• The “let your developer do it approach.” Take your bike to the bike shop and your car to the car mechanic.
• Simply slapping keywords on a website.• Not recognizing factors outside of the website that affect rankings.
Authority – Social – Backlinks. • Not budgeting enough to compete in the Paid Ad space.• Not incorporating a complete SEM strategy.• Slapping up a Facebook page is not social media.
Top SEM MISTAKESTo avoid!
Maximizing ExposureSearch Engine Marketing Continued
Localization helps improve local visibility as well as help improve website authority for global exposure.
LOCAL not just for LOCAL
SEO results are maximized by incorporating social strategies, localization, a lot of link development, and mobile optimization.
SEO results need a lot of work
3Google promotes that anyone can turn on Pay Per Click. It’s true!
But does that work?
PPC not for the laymen
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CONVERSION – not all traffic is the same!
6So you’re getting a lot of traffic, now what?
Use ‘CONVERSION SCIENCE’ to turn a ‘VISITOR’ into a LEAD or CLIENT!* The 3 second rule…“1”, “2”, “3”…
Social is not just ”Tweets” and ”Likes”... It greatly affects your Search Engine Rankings and opportunity for refferal traffic.
Can you afford not to do Social?
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Optimize for mobile search AND develop a mobile website or custom app for mobile browsing.
Mobile
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SEO results need a lot of work
