Search and Social: Unite and Conquer!

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Social & SEO: Unite and Conquer! @marktraphag en

Transcript of Search and Social: Unite and Conquer!

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Social & SEO: Unite and Conquer!@marktraphagen

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@marktraphagen

Are we not men?

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@marktraphagen

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But it’s not about Google+

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Not about any particular channel

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Your prospects are on the other side

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Where’sthe

Crack?

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One crack: Social SEO

@marktraphagen

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What is Social SEO?

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Social SEO Mythology

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Ranking Correlation

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Ranking Correlation

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stonet.co/fbseo2013

@marktraphagen

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stonet.co/fbseo2013

@marktraphagen

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stonet.co/GoogleTweetIndexing

@marktraphagen

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stonet.co/GoogleTweetIndexing

@marktraphagen

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stonet.co/GoogleTweetIndexing

@marktraphagen

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After the “Firehose” turned on

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What about Google+?

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stonet.co/gplusranking

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stonet.co/CuttsSocialAuthority

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What about the correlations?

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@marktraphagen

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=@marktraphagen

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=@marktraphagen

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No, just common to hot days

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More likely cause

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More likely cause

@marktraphagen

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More likely cause

@marktraphagen

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More likely cause

@marktraphagen

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Are social and search playmates at all?

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So how do we make the magic?

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The Social SEO Cycle

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1 Content

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1. Content

2. Visibility

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1. Content

2. Visibility

3. Audience

@marktraphagen

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1 Content

2 Visibility

3 Audience

4 Fans@marktraphagen

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1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

@marktraphagen

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1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

@marktraphagen

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1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

7 Discovery

@marktraphagen

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@marktraphagen

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@marktraphagen

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@marktraphagen

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@marktraphagen

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@marktraphagen

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@marktraphagen

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Organic SEO After Our Content “Hit”

@marktraphagen

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@marktraphagen

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1 Content

2 Visibility

3 Audience

4 Fans5 Reinforcement

6 Authority

7 Discovery

@marktraphagen

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Organic SEO After Our Content “Hit”

@marktraphagen

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Let’s Connect!• www.stonetemple.com• @MarkTraphagen

Or just Google “Mark Traphagen!”

THANKS!