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Search and Social: Unite and Conquer!
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Transcript of Search and Social: Unite and Conquer!
Social & SEO: Unite and Conquer!@marktraphagen
@marktraphagen
Are we not men?
@marktraphagen
But it’s not about Google+
@marktraphagen
Not about any particular channel
@marktraphagen
Your prospects are on the other side
@marktraphagen
Where’sthe
Crack?
@marktraphagen
One crack: Social SEO
@marktraphagen
What is Social SEO?
@marktraphagen
Social SEO Mythology
@marktraphagen
Ranking Correlation
@marktraphagen
Ranking Correlation
@marktraphagen
stonet.co/fbseo2013
@marktraphagen
stonet.co/fbseo2013
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
stonet.co/GoogleTweetIndexing
@marktraphagen
After the “Firehose” turned on
@marktraphagen
What about Google+?
@marktraphagen
stonet.co/gplusranking
@marktraphagen
stonet.co/CuttsSocialAuthority
@marktraphagen
What about the correlations?
@marktraphagen
@marktraphagen
=@marktraphagen
=@marktraphagen
No, just common to hot days
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
More likely cause
@marktraphagen
Are social and search playmates at all?
@marktraphagen
So how do we make the magic?
@marktraphagen
The Social SEO Cycle
@marktraphagen
1 Content
@marktraphagen
1. Content
2. Visibility
@marktraphagen
1. Content
2. Visibility
3. Audience
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Organic SEO After Our Content “Hit”
@marktraphagen
@marktraphagen
1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
@marktraphagen
Organic SEO After Our Content “Hit”
@marktraphagen
Let’s Connect!• www.stonetemple.com• @MarkTraphagen
Or just Google “Mark Traphagen!”
THANKS!