Se05 Developing New Ancillary Revenue Streams – naming rights session
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Transcript of Se05 Developing New Ancillary Revenue Streams – naming rights session
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52nd ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA13
Developing New Ancillary Revenue Streams – how venues can develop a strategy to sell naming rights
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International Congress and Convention Association.
Twitter: #ICCA13
James Rees – ExCeL London
Hilmar Guckert – Dusseldorf Congress
Stefan Lohnert – ICS Stuttgart
Welcome
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International Congress and Convention Association.
Twitter: #ICCA13
• Mature market – stadia, arenas
• Sponsors understand concept
• Business to consumer model
Background
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International Congress and Convention Association.
Twitter: #ICCA13
• £6m annual fee signed 2007
The O2
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International Congress and Convention Association.
Twitter: #ICCA13
Emirates Stadium
2004• £90m - £48m(8) shirt, £42m(15) naming 2012• £150m – extra 5 yrs shirt, 7 yrs naming
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International Congress and Convention Association.
Twitter: #ICCA13
![Page 7: Se05 Developing New Ancillary Revenue Streams – naming rights session](https://reader033.fdocuments.in/reader033/viewer/2022051609/546228a2af79599e2c8b49a6/html5/thumbnails/7.jpg)
International Congress and Convention Association.
Twitter: #ICCA13
Emirates Airline
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International Congress and Convention Association.
Twitter: #ICCA13
Emirates Airline
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International Congress and Convention Association.
Twitter: #ICCA13
£36m over 10 years
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International Congress and Convention Association.
Twitter: #ICCA13
An opportunity?
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International Congress and Convention Association.
Twitter: #ICCA13
An opportunity?
![Page 12: Se05 Developing New Ancillary Revenue Streams – naming rights session](https://reader033.fdocuments.in/reader033/viewer/2022051609/546228a2af79599e2c8b49a6/html5/thumbnails/12.jpg)
International Congress and Convention Association.
Twitter: #ICCA13
An opportunity?
• Timing, post-Olympics
• International profile
• Valuation undertaken
• Appetite for B2B??
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International Congress and Convention Association.
Twitter: #ICCA13
Actions
• Economic impact
• Engaged agency to test market
• Event industry education needed
• Success via partner approach