SCSAE Annual Conference

June 3-5, 2018 Marriott North Charleston

Sunday, June 3 4:00 PM Conference Registration Marriott North Charleston 6:00-7:00 PM Welcome Reception Embassy Suites by Hilton Charleston Convention Center, North Charleston

Ø Sponsored by Embassy Suites by Hilton Charleston Convention Center

7:00 PM Dine-arounds Make your own plans to gather with friends and colleagues for dinner out in the North Charleston Area or downtown Charleston.

9:30-11:30 PM Hospitality Suite Marriott North Charleston

Ø Sponsored by the Francis Marion Hotel

Monday, June 4 Handouts: To view handouts for the presenters, please go to the Annual Conference page on www.SCSAE.org. Attendees will enjoy complimentary WiFi in meeting rooms. 7:30 AM – 12:30 PM Conference Registration Prefunction Area 8:00-8:45 AM Breakfast & Visit the Marketplace Ballroom 8:45-9:00 AM SCSAE Business Meeting Ballroom 9:00-9:50 AM OPENING KEYNOTE Ballroom

Ben Fanning, BF Coaching, LLC

9:50-10:00 AM Refreshment break/Visit Marketplace Ballroom

10:00-10:50 AM Concurrent Sessions 1. How to Cut Your To Do List in Half and Become More Productive

Ben Fanning, BF Coaching, LLC An engaging presentation packed with strategies to boost your productivity. Bring your to-do list, so you can whittle it down with effective methods from this session.

2. Engage: Leveraging Media in a Diverse Market Bobby Pilch, Citywide Conventions and Government Group Sales Manager, Explore Charleston Cole Schrand, Local Media Coordinator, Explore Charleston Chris Simpson, Digital Marketing Director, Blue Ion Erin Spencer, Junior Performance Marketer, Blue Ion The Charleston Area CVB is charged with selling and marketing the area’s diverse mix of amenities and assets, from beaches to golf, to antebellum mansion homes, along with tours and attractions, accommodations, and dining - there is a lot of content to balance yet, remain relevant to a diverse audience. This is no easy task and it takes a talented team of media and marketing professionals to make it happen. This panel discussion will provide the audience an opportunity to take away a few "nuggets of knowledge" and hopefully, apply them to their media and marketing strategy. *Feel free to scale down this summary in order to fit into your copy requirements.

11:00-11:50 AM Concurrent Sessions 3. Palmetto Partner Round Table: How Can SCSAE Improve Your

Experience with the Association SCSAE would not be the organization we are without the support of our Associate Members. This session is an associate member only session where attendees can give input on how SCSAE can improve our Palmetto Partner Program and help SCSAE better fill the needs of our Associate Members.

4. What Do You Want From Your Association? Association Round Table: How Can SCSAE Improve Your Experience with the Association SCSAE would not be the organization we are without the support of our Association (Regular) Members. This session is a regular member only session where attendees can give input on how SCSAE can improve and help SCSAE better fill the needs of our Members.

12:00-12:30 PM Best-in-the-Business Awards Reception Prefuction 12:30-1:45 PM Best-in-the-Business Awards Luncheon

Ø Luncheon sponsored by the Charleston Area Convention and Visitors Bureau

2:00 – 3:00 PM Trademarks and Copyrights 101: The Impact of Intellectual Property on Your Association Jason A. Pittman, Associate, Dority & Manning

Is your association’s logo trademarked? Do you have a specific logo or image you use? What happens when someone uses your logo without your permission? This session covers the reasons why you might consider trademarking or copyrighting you logo and material and how you go through the process.

3:00 – 6:30 PM Open Networking 6:30 – 7:30 PM Awards Reception

Ø Reception by the Marriott North Charleston

7:30 – 9:30 PM Awards Dinner

Ø Dinner sponsored by the

Following dinner SCSAE will install the 2018/19 Board of Directors and present the Associate of Year Award.

9:30 – 11:30 PM Hospitality Suite

Ø Sponsored by the Myrtle Beach Marriott Resort and Spa at Grande Dunes

Tuesday, June 5 8:00 – 9:00 AM Breakfast – Visit Marketplace Ballroom

9:00 – 10:10 AM Roundtable Discussions

During this 70 -minute timeframe, choose to attend any of these informative roundtable discussions. Be prepared to learn and to share! Attendees will rotate between 2 of the roundtables below.

1. Hotel Contracts/Concessions/Addendums

2. Creative Marketing /Event Planning/Sponsorships/Fundraising

3. Member and Board Engagement

4. Employee Incentives - flex time, working from home, etc.

10:10-10:30 AM Refreshment Break 10:30-11:30 AM Closing Keynote

Col. Arthur Athens, US Navy Retired

11:30 AM Door prizes and adjourn SCSAE is a CAE approved provider. The Annual Conference meets the requirements for fulfilling

the professional development requirements to earn or maintain the Certified Association Executive credential. Full participation in the conference will earn 6.0 CAE hours.