SCRUM & Lean Startup in Enterprises
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Transcript of SCRUM & Lean Startup in Enterprises
SCRUM & Lean Startup in Enterprises
Nicola Junior Vi!o - @njvi!oAgile Day 2014 - Ancona, Italy
November 15th, 2014
Monday, November 17, 14
My life in one minute
1999 - 2002 2002 - 2008 20091990 - 1998
Too young0 Co-Founders
+ No Focus+ No Experience
@Study: Computer Science Engineering
@Work: Many roles in di!erent companies
Experience
More Experience!!!
Monday, November 17, 14
Entrepreneurship
Monday, November 17, 14
...Entrepreneurs recognize they are going to have to follow their own internal
compass and embrace the uncertainty as part of the journey.
- Steve Blank - more on: h!p://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/
Entrepreneurship
Monday, November 17, 14
A startup is "rst of all an experiment, it is a human institution designed to
deliver a new product or service under conditions of extreme uncertainty
At its heart, a startup is a catalyst that transforms ideas into products.
(From Lessons Learned blog by Eric Ries)
What’s a startup?
Monday, November 17, 14
Get out of the building
Your business assumptions can be wrongGo out and speak with your customers
Monday, November 17, 14
Lean Startup
Monday, November 17, 14
Lean startup is a rigorous process for iterating from Plan A
to a plan that works.
(by Ash Maurya)
What’s a lean startup?
Monday, November 17, 14
The Lean Startup is essentially the Agile process (also) for business.
In other words it’s a scienti"c method to design business models and iterate
around them developing new products.
What’s REALLY?
Monday, November 17, 14
Lean Startup OODA loop
Monday, November 17, 14
The Lean Startup’s book
Monday, November 17, 14
The Lean Startup’s book
Monday, November 17, 14
The Startup Owner’s manual
Monday, November 17, 14
“To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure
progress, how to setup milestones, how to prioritize work.
This requires a new kind of accounting, specific to startups”
(Eric Ries - The Lean Startup)
Innovation Accounting
Monday, November 17, 14
Concentrate on macro metrics
Everything you do should attempt to change a metric
Try to use as few tools as possible
Innovation Accounting
Monday, November 17, 14
One Page Dashboard
More on my presentation “Lean Startup Metrics and Analytics”: http://www.slideshare.net/njvitto/lean-startup-metrics-analytics
Monday, November 17, 14
Customer Development
Monday, November 17, 14
SCRUM
Monday, November 17, 14
SCRUM is an iterative and incremental agile so#ware development framework
for managing product development.
What’s SCRUM
Monday, November 17, 14
The SCRUM process
Monday, November 17, 14
The SCRUM process
?
Monday, November 17, 14
How to validate ideas
Monday, November 17, 14
Customer Discovery
Monday, November 17, 14
Customer Discovery
Monday, November 17, 14
Lean Canvas
Monday, November 17, 14
Lean Canvas
Lack of ideas during grocery shopping
To-do lists
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
We think on your behalf about what to buy on the grocery store and to cook every day
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
We think on your behalf about what to buy on the grocery store and to cook every day
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
“Push” instead than “pull”We think on your
behalf about what to buy on the grocery store and to cook every day
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
Downloads
Daily active users
Affiliations
“Push” instead than “pull”We think on your
behalf about what to buy on the grocery store and to cook every day
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
Downloads
Daily active users
Affiliations
“Push” instead than “pull”We think on your
behalf about what to buy on the grocery store and to cook every day
Facebook advMobile advOffline in grocery stores
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
Downloads
Daily active users
Affiliations
“Push” instead than “pull”We think on your
behalf about what to buy on the grocery store and to cook every day
Facebook advMobile advOffline in grocery stores
Marketing (acquisition costs)
People
Technology
Monday, November 17, 14
Lean Canvas
Moms
Housewives
Food-lovers
Moms with smartphones and Bimby
Lack of ideas during grocery shopping
To-do lists
Mobile app with fresh ideas to cook every day
Downloads
Daily active users
Affiliations
“Push” instead than “pull”We think on your
behalf about what to buy on the grocery store and to cook every day
Facebook advMobile advOffline in grocery stores
Marketing (acquisition costs)
People
Technology
In-app purchases
Affiliations (with groceries)
Monday, November 17, 14
Example: Customer Personas
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
4/10
Monday, November 17, 14
Customer Discovery
Monday, November 17, 14
Customer Discovery
Monday, November 17, 14
Customer Discovery
Useful tips for effective customers interviews:http://uxceo.com/post/80877539095/quick-tips-for-
effective-customer-interviews
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
4/10
Monday, November 17, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Javelin Experiment Board
Housewife with smartphone
Mom with smartphone & Bimby
Lack of ideas when going to the grocery
Lack of time to cook or to buy food for the week
Moms are too busy to think about cooking
Women like to have someone that suggest their recipes
People are too lazy to think about what to buy and cook every single day
4/10
Pivot
Moms aren't too busy to not enjoy cooking. Never.
Monday, November 17, 14
Lean Startup &
Agile Development
Monday, November 17, 14
The SCRUM process - again
?
Monday, November 17, 14
Cust. Development + Scrum
Vision
Monday, November 17, 14
Lean Product Development
Monday, November 17, 14
Lean Product Development
Problem: unknown
Monday, November 17, 14
Lean Product Development
Problem: unknown
Solution: unknown
Monday, November 17, 14
Scalable (Lean) Startup
Monday, November 17, 14
Remember: There is a scienti"c method
to follow Agile principles on the business side to validate ideas before starting product development
Final thoughts
Monday, November 17, 14
Example: 1st Business Model
E-Commerce Widgets (sales
driven by merchant)
Sales driven by Blomming
4% $14,99/m
Merchant chooses the rev. share (min. 5%)
Sales driven by Promoters
Merchant chooses the rev. share (min. 5%)
50% Promoter / 50% Blomming
OR
Blomming is FREE up to $240 of sales
Monday, November 17, 14
Example: 1st Business Model
E-Commerce Widgets (sales
driven by merchant)
Sales driven by Blomming
4% $14,99/m
Merchant chooses the rev. share (min. 5%)
Sales driven by Promoters
Merchant chooses the rev. share (min. 5%)
50% Promoter / 50% Blomming
OR
Blomming is FREE up to $240 of sales
Monday, November 17, 14
Blomming = so!ware toolSales driven by merchant
Blomming = Marketing tool
Sales driven by Blomming
Subscription Plans with 15 days free trial:
Basic: € 19,99/m - € 199,99/yPremium: € 24,99/m - € 249,99/y
Every merchant can optionally choose to sell on our Marketplace or our A"liation network se!ing
a revenue share (min. 5%)
Example: Current Biz Model
Monday, November 17, 14
www.blomming.com
Facebook.com/njvi#o
Twi#er.com/njvi#o
Linkedin.com/in/nicolajuniorvi#o
Thanks!
Monday, November 17, 14