Scott Thompson and Nicole Hudson Present LinkedIn Case Study Around Franchising Success at the BIA...
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Growing a Franchise Brand With LinkedIn
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Maid Right, a Premium Franchise Brands (PFB) residential cleaning franchise, and Inbound Lead Solutions (ILS), a social media and content marketing firm specializing in franchising, announced that PFB Vice President of Franchise Development Scott Thompson and ILS President Nicole Hudson will be featured speakers at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference in Atlanta, Georgia on May 7-9. Thompson and Hudson will participate on a panel titled “SuperForum: The Local Imperative for Brands, Franchisees and Multi-Locations” scheduled at 3:30pm on the first day of the conference. The duo will be discussing key components and a case study of how Maid Right built their LinkedIn profiles to support the sales funnel for online lead generation in franchise sales. Some of these components include: a strong LinkedIn strategy with robust personal profiles for the executives and sales team, optimized company pages that highlight company culture, and new showcase pages that can drill down into the franchise opportunity. As an additional reference point the case study from LinkedIn marketing solutions that is presented above on Franchise Development is a reference point on how service brand franchisors have used this channel in the past to grow their brand in the B2B space.
Transcript of Scott Thompson and Nicole Hudson Present LinkedIn Case Study Around Franchising Success at the BIA...
Growing a Franchise Brand With LinkedIn
Scott Thompson
Vice President Franchise Development
Premium Franchise Brands | Maid Right
Nicole Hudson
CEO | President
Inbound Lead Solutions
Maid Right is a Residential House Cleaning Franchise Concept
The business opportunity of a Maid Right Franchise System is two-fold
A Master Territory Owner and Local Unit Franchise Location
Marketing Challenge #1Locate Interested and Qualified Candidates That Want
To Own A Residential Cleaning Franchise System
Marketing Challenge #2Locate Interested and Qualified Candidates That Want To Own a Local
Unit House Cleaning Franchise System Backed By National Brands, Robust Marketing & Operations Support
SOLUTION: TELL A BETTER STORY TO THE PEOPLE WE WANTED TO HAVE A
RELATIONSHIP WITH
Content Development | Social Media | Advanced Messaging & Targeting of Ideal Franchise Candidates
LinkedIn Marketing Solutions Shows How Other Service Brand
Franchisors Have used this channel for success
Developed an Integrated Public Relations, Content Development
and Blog Strategy
Increased Followers up to 83%
Improved SERPS with Company Pages, Content Development &
Social Distribution
Generated Leads That Resulted in Higher Engagement throughout the
Sales Process
Sold Franchises From Leads That Originated in LinkedIn and Other
Social Media Efforts http://www.slideshare.net/NicoleHudson1/linkedin-sbi-casestudyusen130524
THE STRATEGY: DEVELOP SOME CONTENT AROUND THE BRAND &
BUYER PERSONAS
New Showcase Pages Build to Each
Biz Opp & Buyer Persona
Unique Content
Around the Brand
Targeted to Buyer Persona
Imagery the showcases the buyer
persona for home
cleaning
Centralized Page for all franchise owners
to follow and promote
Call To Action & Tracked Phone
Number
Showcase Page |
Franchise Opportunity
SEO Optimized Copy and Linking
Structure
Imagery focused on both ideal franchise
candidates and buyer personas
Unique Content around the brand and opportunity
Enhanced Content that tells a better brands story and speaks to the WHY of the company and the master
franchise owners
Enhanced Content that showcases the relationship
of the business opportunity and how the master and unit franchise
owners work together
