Scott OttawayWW Industry Directory – Cloud PlatformsOperator Channels B2B

Michael ChacónLicensing Program ManagerOperator Channels B2B

System Center 2012 Service Provider Value Proposition & Licensing Overview

January 17, 2012

Target Audience and Briefing Objectives

• Target Audience: Hosting Service Providers using the Service Provider Licensing Agreement (SPLA)

• Overview of System Center 2012 Product• Overview of System Center 2012 Licensing

Changes

Cloud instances are growing at

45% CAGR

19% of new Private Cloud

instances will be at Hoster

datacenters by 2014

Service Providers are Critical Partners for Microsoft

Hosting is

growing 4x faster than Enterprise

Cloud SPs will account for

>20% of combined server

and storage spending by

2014

CommonTechnologies

Microsoft Cloud VisionCommon experience across all clouds

MicrosoftPublic Cloud

CustomerPrivate Cloud

▪ DevelopmentIdentity ▪ Virtualization ▪ Management

Service ProviderCloud

Microsoft Cloud Vision Common experience across all clouds

MicrosoftPublic Cloud

CommonTechnologies

CustomerPrivate Cloud

▪ DevelopmentIdentity ▪ Virtualization ▪ ManagementManagement

Service ProviderCloud

System Center: Built for the Future. Ready Now.

Backup & Recovery

Application Insight

IT Process Automation

Configuration

Service Management

Monitoring

ServiceManager

Orchestrator

Data ProtectionManager

Operations Manager

Configuration Manager

App Controllernew

Virtual MachineManager

ComponentsCapabilities

new

Virtual Workload Provisioning

Best-in-class management for Service Provider Clouds

System Center 2012: What’s New

1. Manage HW, Hypervisor, OS and Apps

2. Deep Management Insight for Windows, Microsoft Apps & Non-Microsoft Apps

3. Deep Application Insight

4. Process Automation5. Multi-hypervisor Support6. Network Monitoring7. Service Templates8. Self-Service Provisioning

Top Features of System Center 2012

Productive Infrastructure

Best-in-Class Windows

Management

HeterogeneousSupport

Best-in-class management for Service Provider Clouds

Grow Your Business with System Center 2012

Service Provider Opportunities

Productive Infrastructure

Best-in-Class Windows

Management

HeterogeneousSupport

Secure Virtual Machine Hosting Server Management Application Management Website Management Desktop Management

System Center 2012 Product Lineup for SPLA

System Center 2012 Key Licensing Changes

Processor Model: Processor licenses replace SALs for server

management scenarios

Simple Licensing:5 product offers rather than many

Consistent Capabilities:2 server editions deliver consistent

capabilities

2 E

dit

ions

– Sam

e C

om

ponen

ts

System Center 2012 Software Components

only these components – virtualization is the only difference

For Highly Virtualized Environments

For Lightly or non-Virtualized Environments

Processor Model

Key L

icensi

ng T

ake

aw

ays

Simple Licensing

Consistent Capabilities• All components plus ability to manage high end

workloads

• SQL technology included

System Center 2012 Server Management Licensing

• Datacenter Edition: 1-proc license, manage unlimited OSEs

• Standard Edition: 1-proc license, manage 1 OSE

• Server management software included

System Center 2012 Client Management Licensing

No change to SAL license model for managing client OSEs

Key L

icensi

ng T

ake

aw

ays

Configuration Manager includes Virtual Machine Manager

Forefront Endpoint Protection joins System Center 2012 family of products

System Center 2012 Transition Timeline

Core Infrastructure Server Standard

January 2012H1 Calendar Year

2012 January 2013

Subscriber Access Licenses • Single Standard Client SAL

(with or without SQL Technology)

• Single Standard Server SAL

(with or without SQL Technology)

• Single Enterprise Server SAL

(with or without SQL Technology)

• Server Management Suite Enterprise (SMSE)

• Server Management Suite Datacenter (SMSD)

Core Infrastructure Server Datacenter

Processor Licenses

NEW

System Center SKUs on the price list before GA stay on the price list during 2012 except SMSE & SMSD

Processor Licenses• Core Infrastructure Server

Datacenter

Subscriber Access Licenses for Clients

Datacenter Edition is the Best Value for Service Provider CloudsSystem Center 2012 Standard

Licenses Required

System Center 2012

DatacenterLicensed Required

Example 1:2 One-processor servers, non-virtualized

2 or 2

Example 2:1 Two-processor server, non-virtualized

2 or 2

Example 3:1 One-processor server and three virtual OSEs

3 or 1

Example 4:1 Two-processor server and eight virtual OSEs

8 or 2

Server OSE

Server OSE

Server OSE

Server OSE

Server OSE

Physical OSE

Server OSE

Physical OSE

Server OSE

Bestvalue

Bestvalue

Core Infrastructure Suite (CIS) is the Best Value

Datacenter

Highly Virtualized

Core Infrastructure Suite

Simplicity:License the well managed and protected datacenter together on a per processor basis with unlimited virtualization rights.Cost Savings:Acquire a well managed and protected cloud at a lower cost.

CIS licenses all the platform technology required for a service provider cloudCIS Software Included:•Windows Server•System Center

Core Infrastructure Suite Cost SavingsGet the entire System Center Suite for only 16% more than Windows Server Datacenter

Customers purchasing Core Infrastructure Suite per-processor licenses saves 20% over

purchasing products separately

Core Infrastructure Suite Value at Lower Cost

Only 16% more over Windows Server Datacenter standalone

Prod

ucts Pur

chas

ed S

epar

atel

y

Core

Infra

stru

ctur

e Su

ite D

atac

ente

r$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

Core Infrastructure Server Suite Data-center

Forefront EndPoint Protection

System Center Server Management Suite Datacenter

Windows Server Dat-acenter

20%

Win

dows S

erve

r Dat

aCen

ter

Core

Infra

stru

ctur

e Su

ite D

atac

ente

r$0.00

$20.00

$40.00

$60.00

$80.00

Core Infrastructure Server Suite Datacenter

Column1

Windows Server Dat-acenter

16%

Section III – Resources & Calls to Action

Microsoft Commitment & InvestmentHuge momentum for partners to build Private Cloud practice

Partner Programs & Investments

Drive StrongAwareness &

Customer Demand

Generation

Journey to the CloudGoal: Drive Demand and optimize

opportunities

New: Private Cloud Immersion

Private Cloud LaunchGoal: Fundamentally change

industry momentum by winning Private Cloud

New: Major H2 Execution

Global Advertisement

Hyper-V Cloud Accelerate

Resources for Microsoft Cloud assessments, proof of concept, pilots, and

deployments

Service Provider Cloud Toolkit

Guidance to help establish SLAs and create portals that

customers can use to provision, manage, and

monitor their infrastructure

Deployment Planning Services

Drive more sales by evaluating customer

environments and getting monetary benefit by using

customer SA hoursFast Track Partners

Pre-configured servers from Fast Track Partners help you

get your private cloud solutions deployed faster

Cloud Assessment Tool

Lead generation tool for developing and implementing

Private and Public Cloud solutions

Microsoft Hosting Days

Join other hosting providers in discovering new ways to build

and grow your hosting business.

Resources

PLAN

• Hosting Resources on MPN

• Windows Server® 2008 R2 SP1 with Hyper-V™ & System Center 2012

• System Center 2012 Community Evaluation Program

• Hosting Deployment Accelerator

• Hosting Days Events

ENABLE

• Hosting Competency

• Virtualization Competency

• Identity and Security

Competency

• Systems Management Competency

• Server Platform Competency

• Microsoft Action Pack Solution Provider

CREATE DEMAND

• Customer Cloud Assessment Tool

• Private Cloud Campaign Materials

• Pinpoint

SELL

• License Mobility through Software Assurance

• Microsoft Services Provider License Agreement (SPLA)

DEPLOY

• Service Provider Cloud Toolkit

• Deployment Planning Services

• Microsoft Private Cloud Fast Track

• Hyper-V™ Deployment Guides

• Security Compliance Manager

1 2 3 4 5

For more information on System Center 2012, visit the Microsoft Server and Cloud Platform site

Why Microsoft needs Service Providers

Service Build

Sell

Advi

se

Diff

erentiate

Partners

• Continue to build and deliver cloud services to provide agile and cost effective solutions for your customers

You…

• Provide support and self-service tools for customers

You…

• Create recurring revenue streams by providing value-added solutions, and up-selling/cross-selling with attached services

You…

• Provide differentiated services based on SLAs, location, customization, and market verticals

You…

• Are the trusted advisor for customers to navigate the cloud landscape

You…

Calls to Action

Learn more about the new features in System Center 2012 Visit: www.microsoft.com/systemcenter

Better understand System Center 2012 licensing

Talk to your Account Manager or Reseller about the value of the Core Infrastructure Suite

Download the latest product and deploy System Center 2012 in a test environment today

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Appendix – System Center 2012Key Features and Service Provider BenefitsNote: Use these slides for TDM audience presentations

System Center: Built for the Future. Ready Now.

Backup & Recovery

Application Insight

IT Process Automation

Configuration

Service Management

Monitoring

ServiceManager

Orchestrator

Data ProtectionManager

Operations Manager

Configuration Manager

App Controllernew

Virtual MachineManager

ComponentsCapabilities

new

Virtual Workload Provisioning

Manage Private and Public Cloud applications and

services with a common solution

System Center 2012 Partner Opportunities & Benefits

Heterogeneous support Multi-hypervisor, cross-platform

monitoring Integrated automation across

management toolsets

Process automation Integrate and extend your existing

toolsets and build flexible workflows (or runbooks) across multiple systems

26 Integration Packs out of box to interoperate with toolsets from HP, BMC, CA, EMC and VMware

Network Monitoring

Self-service infrastructure Pool and abstract datacenter

resources and deliver self-service infrastructure

Simplify and standardize your datacenter with a flexible process automation platform

Allocate/delegate this pooled fabric to your customers in a flexible yet controlled manner

Maximize existing datacenter investments with cross-platform manageability

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

Seamless Management through a Single Pane of Glass

Heterogeneous Environment Management

Process Automation

Self-service infrastructure

Your customers can request additional cloud capacity in self-service mode

Platinum200 400 20

Marketing

Anticipating holiday season shopping spike Submit

SubmitFlexibly add capacity to the

customers through a Service Catalog request

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

System Center 2012 Partner Opportunities & Benefits

Deep application monitoring and diagnosis Improve availability and performance

with deep application monitoring and diagnosis

Comprehensive end-to-end manageability Best-of-breed management for

Windows infrastructure and workloads

Remediate application issues faster and improve SLAs

Service-centric approach Optimize application lifecycle with

service templates and self service Application and service owners to

deploy and manage services on private clouds

Maximize your datacenter investments with integrated management and automation across whole stack

Reduce administrative effort and expense by dramatically simplifying application servicing with image-based configuration and management

Standardize end-to-end application lifecycle and increase the depth and breadth of your services

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

Service Centric Approach

Comprehensive App Manageability

Deep App Monitoring and Diagnosis

Service Template - Multi-Tier .Net App

Data

Scale Out Rules

SQL

HW Profile OS Profile App Profile

SQL DACpackage and configuration

settings

App

Scale Out Rules

App Server

HW Profile OS Profile App Profile

App-Vpackage and configuration

settings

Web

Scale Out Rules

IIS

HW Profile OS Profile App Profile

W2K8.VHD OS Settings

MSDeploy package

and configuration settings

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

Deep application insight, and management of services as well as virtual machines

Server Application Virtualization

OS

Easily Upgrade Applications

.NET

Java

AppOps

Standardized Application Provisioning

DCAdmin

AppOps

Scale out & health policy

Scale out & health

policy

Scale out & health

policy

Service template (Multi-tier .NET applications)

IIS

HW profile

OS profile App profile

Application server

HW profile

OS profile App profile

SQL

HW profile

OS profile App profile

Web tier Application tier Data tier

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

Comprehensive Management of Heterogeneous IT EnvironmentsSystem Center 2012 Partner Opportunities & Benefits

Maximize your datacenter investments with cross-platform manageability

Improve service reliability across multiple management tools and systems

Enables self-service managing everything from infrastructure to applications across multiple platforms

Offer to your customers best-of-breed management for Windows infrastructure and workloads

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

• Run and monitor multiple operating systems

• Drive process automation and configuration across platforms and toolsets

• Develop applications using multiple application toolsets

• Manage multiple hypervisors (MS, VMware, & Citrix)

System Center 2012 Integrates Existing Tools

OPERATING SYSTEMS

APPLICATION FRAMEWORKS

MULTI-HYPERVISOR MANAGEMENT

HYPER-V CLOUD FAST TRACK

3RD PARTY MANAGEMENT

Manage through a single pane of glass Integrated automation

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

Monitor Your Datacenter Infrastructure with a Single Pane of Glass

Heterogeneous monitoring

SQL Server Performance Dashboard: OperationsManagerDWSQL Server Availability over last 24 hours

SQL CPU Utilization over last 24 hours

SQL Memory Usage in KB

Total Memory Used on Server80%

Total Memory: 50,000 KB

Disk StorageData Files: 17.6 GB

66%

2%Log Files: 6.93 GB

SQL Server Properties

PRODUCTIVE INFRASTRUCTUREBEST IN CLASS WINDOWS

MANAGEMENT HETEROGENEOUS SUPPORT

System Center 2012 – What’s New

Centralized management of DPM servers

Role based administration

Item-level recovery for virtual machines

Save time with consolidated management server console

Secure access for the broader IT team

Quicker time to recovery

Data Protection Manager

Configuration Manager

Improved Settings management with remediation

Integrated anti-malware with System Center Endpoint Protection

Delegated Administration

Improved Settings management with remediation

Integrated anti-malware with System Center Endpoint Protection

Delegated Administration

New for System Center 2012

Benefits

System Center 2012 – What’s New (cont)

Service Catalog

Self Service Request Portal

Release & SLA Management

Data Warehouse

Increase organizational agility with customized service offerings

Improve corporate compliance through process management

Improve business intelligence through customized reporting

Service Manager

App Controller

Role-based access for the App Owner

Single view of delegated resources across Private & Public Clouds

Deploy and manage services as well as virtual machines

Increase App Owner agility with self-service interface

Save time by bringing together all delegated infrastructure

Improve reliability by deploying template-based services

Benefits

Operations Manager

Simplify management with visibility across the stack

Decrease time to resolution with deep application insight

Improve insights with personalized reporting

Performance ManagementMonitoring across Public and Private CloudsImproved UNIX & Linux supportNetwork MonitoringCustomizable dashboards

NEW!

New for System Center 2012

System Center 2012 – What’s New (cont)

Aggregate, standardize and delegate datacenter resourcesMulti-vendor hypervisor supportService TemplatesServer Application VirtualizationDynamic Optimization

Preserve and optimize existing infrastructure investments

Improve infrastructure SLAs

Save time with standardized service creation and upgrades

Reduce costs through power optimization

Virtual Machine Manager

Orchestrator

Workflow automation

Third party integration

Simple design of custom workflow runbooks and integration packs

Publish-Subscribe Data Bus

Lower costs and increase reliability by automating repetitive tasks

Simplify heterogeneous datacenter management

Benefits

NEW!

New for System Center 2012