The Best Social Media Channels for B2B Marketers

In 2017

Before you start reading, remember:

• Be selective with your social media accounts• Start out small and add accounts as your

company grows or you feel more comfortable with your social media strategy

LinkedIn•One of the most popular social channels for B2B marketers• 79% of B2B marketers view LinkedIn as an effective source for generating leads because of the ability to create targeted campaigns• If you just have one social media account, this should be it

LinkedInExample account:

SnapChat•Great way to build relationships with snap friends and provide opportunities to advertise• Snapchat ads are viewed up to a million times per day• Can create geo filters, start contests with followers for who can create the most creative snap with your logo in the frame, add promos to your snaps• This is where your audience checks in during the work day

LinkedInExample account:

Twitter• Provides ability to give your audience real-time solutions and comments• Allows you to get in contact with influencers and brand advocates• 87% of B2B marketers use Twitter as part of their content strategy (Tweet this stat!)

TwitterExample account:

Instagram•Has over 400 million active users•Great source for keeping customers up-to-date on your company, promoting your brand, and getting to know what your audience is interested in •Many B2B companies use it to collect user research• Check out this guide for tips & tricks on starting an account

InstagramExample account:

Facebook• There are more than 16 million local business pages on Facebook• Facebook advertising is a great source for generating leads• Check out these examples of how other B2B companies are using Facebook ads to their advantage• Read this how-to blog post if you’re new to Facebook ads

FacebookExample account:

Google+•Worthwhile for its ability to help with search engine rankings• Easy to use because of its integration with Gmail• Encourages group hangouts and discussions•Has over 500 million active users, making it the 2nd largest social media network

Google+Example account:

Slideshare•User friendly way to give your audience a chance to learn about your company, product, or service•Great for repurposing content• Product of LinkedIn• Check out these examples of how B2B marketers are using Slideshare and tips for making your own account

SlideshareExample account:

Originally written by Lauren Welschenbach,the full post can be found here