Baynote, Inc. --- Confidential and Proprietary

Baynote Technology

Baynote, Inc. --- Confidential and Proprietary

Social Search: Interwoven

(before) Flagship product

(after)

Baynote, Inc. --- Confidential and Proprietary

AT&T Wireless Social Search Before Baynote After Baynote

10,000s of queries on “insight”, “storm”…

Baynote, Inc. --- Confidential and Proprietary

Detecting Topic

Full-text Processing Meta-tagging Taxonomy Folksonomy

Word 1 Word 2 Word 3 Word 1 Word 4

Tag1 Tag2 Tag3

T1 T2 T3

T4 T5 T6

T7 T8 T9

Baynote, Inc. --- Confidential and Proprietary

Implicit Tagging

HDTV, Samsung

HDTV Samsung HDTV Samsung LCD Screens 400FX

400FX 52”

* Plasma Screens * LCD Screens * Converters

Home > HTDV

* LN5A * 430MpN * 400FX

Home > HDTV > LCD 400FX Detail Page

400FX, 52”

* Samsung is not a Baynote customer, just a fun example