Scott Apeland Intel Keynote

Intel Developer program intel.com/software

Re-inventing Your Developer Program

By Scott Apeland (AppLand)

Director, Intel Developer Program

Evans Developer Conference

March 12, 2012

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Legal Notices

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The software landscape has changed dramatically in the last few years

3 Chart from http://bits.blogs.nytimes.com/2011/02/28/mobile-app-revenue-to-reach-38-billion-by-2015-report-predicts/

Bringing with it a new set of challenges for developers and thus developer programs


Fragmentation, discoverability, monetization, and user experience are all major problems.

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Source: Baird survey


By addressing these issues you can grow developer affinity to your platform

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HTML5 helps solve the fragmentation problem.

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There are too many devices needing apps

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Fragmentation across OS’s, form factors, and stores is a big problem for developers.

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Source: Baird survey

> 125 App stores


The HTML5 open web standard eases cross platform development and fragmentation.

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Developer Programs must address fragmentation by driving cross platform standards, tools and services

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Source: VisionMobile Cross Platform Tools 20012


Developers need helping monetizing their creations

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Selling apps and advertising are yesterday’s business model.

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In-app payments and the “freemium” model are today’s app business model.

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With business models evolving rapidly, developers need our help

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Listening to new requirements

Store Product Management

Developer Program

Guidance on what’s working


Developers need help boosting their marketing acumen.

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App store success has led to a major discoverability problem for developers.

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Even developers appreciate this kind of marketing

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Published by WIP


User Experience trumps developer experience

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COMPUTING is about

EXPERIENCES

And Experiences are all about Software


Are your developers getting feedback and guidance on how to design better user experiences?

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With fragmentation, monetization, discoverability and user experience all major developer challenges….. what is Intel doing about it?

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Transforming the PC with new Ultrabook experiences

Intel’s developer program brings consumer research directly to developers

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Relevant, easy to find, and trustworthy

source of apps

Improved search and new navigation to

showcase Ultrabook™ specific content

Scalable UI designed for Ultrabook™

Digital Content pipeline targeting

Ultrabook™

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AppUp CenterSM Designed for Ultrabooks™ With Curation and Discoverability

Appup.com


Driving HTML5 and cross platform support through tools and training and services

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With new opportunities to monetize through Developer Services

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http://appdeveloper.intel.com/en-us/article/developer-services

Intel developer program

Cross platform

opportunities,

large TAM

Easy

development

simple tools

Streamlined

validation &

deployment

App

discoverability

&

monetization

Your apps. More devices. More stores.

appdeveloper.intel.com


And we’re just at the beginning of this sea change for software. Stay nimble and be

ready for more challenges and change.

Thank You

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Scott Apeland Intel Keynote

Technology

Transcript of Scott Apeland Intel Keynote