SCOTT 2012 Running

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SCOTT 2012 Running

Transcript of SCOTT 2012 Running

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1958 The BIRTh of ScoTT aNd The RevolUTIoN of SkI PoleS The sport of skiing was revolutionized with a technical innovation from Ed Scott, a talented engineer and ski racer living in Sun Val-ley, Idaho. Ed Scott’s invention of the first tapered aluminum ski pole immediately replaced the sport’s existing use of bamboo and steel. That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned SCOTT as a technical product leader in the skiing market. Ed Scott’s initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.

1970 MoTocRoSS MaRkeT eNTRy IN 1970 SCOTT entered the motocross goggle market with the first ever

motocross specific goggle and later introduced motocross boots, grips and accessories.

1971 lIGhTeST SkI BooT aNd fIRST foaM veNTIlaTed GoGGle In 1971, SCOTT produced the world’s lightest ski boot and intro-

duced one of the first ski goggles utilizing foam ventilation.

1978 eURoPeaN headqUaRTeRS In 1978, SCOTT opened its European Headquarters in Fribourg,

Switzerland, an hour away from the world-renowned ski resort of Verbier.

1989 fIRST aeRo BaR In 1989, SCOTT introduced one of the most significant product in-

novations in the history of bicycling - the aerodynamic handlebar. The handlebar was strategically utilized by American Greg Lemond in his 1989 Tour de France win.

2000 SPoNSoRShIP SCOTT signs living mountain bike legend Thomas Frischknecht. In

the same year, SCOTTenters into professional sponsorship of road racing. A New Record for Lightness SCOTT presents the road-bike Team Issue with the lightest frame worldwide (lighter than 1 kg).

2003 The RecoRd foR lIGhTNeSS One more time! SCOTT launches the CR1, the lightest frame on the

market (895 gr). The CR1 is a carbon road bike using HMF techno-logy which has already been used in the legendary Strike full-su-pension mountain bike.

2004 SCOTT develops the lightest triathlon bike on the market.Utili-zing Scott’s proprietary CR1 technology our engineers developed a state-of-the-art triathlon frame; the PLASMA. The frame is 980 grams (2.15 lbs.) light. Add the integrated aero seatpost at 300 grams (.66 lbs.) and the result is the world’s lightest aero carbon frame with triathlon-specific geometry.

2006 ScoTT PReSeNTS a RUNNING Shoe collecTIoN With more than 65 years of combined running footwear develop-

ment experience, our research and development lab in Portland, Oregon, has created a full line of high performance running shoes for both male and female athletes.

2008 ScoTT 50 yeaRS In 2008 SCOTT celebrated the golden anniversary of SCOTT, mar-

king 50 years of commitment to progressing sport. Times have changed and SCOTT has developed into a worldwide powerhouse in wintersports, motorsports and cycling. But the vision has always remained the same from the humble beginnings 50 years ago in Ed Scott’s one man ski tuning business: innovation, technology, design. SCOTT signs Normann Stadler, winner of two Ironman World Cham-pionships in Hawaii.

2010 SCOTT Makani II Shoe receives prestigious outside Magazine GeaR of The yeaR Award.

eRide running shoe technology scientifically proven to be more effi-cient EMG Testing at the “Human Performance Lab”, University of Calgary*, indicates that the eRide-Technology is more energy effi-cient than standard designs.

2011 ScoTT SIGNS MaRco de GaSPeRI, multi world champion in trail running.

HISTORY 1958 – PReSeNT

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GET OUT AND RUNaS a PRoUd SPoNSoR of aThleTeS fRoM aRoUNd The WoRld, ScoTT SPoRTS IS coMMITTed To develoPING PeRfoRMaNce PRodUcTS foR The WoRldS BeST RUNNeRS.

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INNOVATION TECHNOLOGY DESIGNaT ScoTT, We kNoW folloWING yoUR PaSSIoN TakeS coMMITMeNT. oUR coMPaNy WaS foUNded oN PaSSIoN aNd The coMMITMeNT To PRovIdING PeRfoRMaNce PRodUcTS. INNovaTIoN, TechNoloGy, aNd deSIGN aRe WhaT SeT ScoTT aPaRT fRoM The coMPeTITIoN. We PRodUce The aBSolUTe BeST IN Road, TRaIl aNd caSUal ShoeS So yoU caN eNjoy eveRy MoMeNT IN aNy TyPe of coNdITIoN.

RUN MoRe NaTURally feel MoRe NaTURal RUN faSTeR

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ERGOLOGIC RIDEScoTT SPoRTS USheRS IN a NeW aRea IN PeRfoRMaNce RUNNING ShoeS WheRe a caRefUl STUdy of The NaTURal fooT fUNcTIoN aNd a RefINed UNdeRSTaNdING of healThIeR RUNNING foRM have ReSUlTed IN a MINIMalISTIc deSIGN ThaT IMPRoveS yoUR NaTURal BIoMechaNIcal effIcIeNcy aNd PRovIdeS The RIGhT aMoUNT of cUShIoNING aNd PRoTecTIoN fRoM The UNNaTURal, MaN Made SURfaceS We RUN oN.

Unique heel shape allows the foot to roll forward,

converting impact energy into forward motion by

propelling the athlete onto the forefoot as quickly as

possible. This increases efficiency and reduces strain on

tired muscles.

Most running shoes have raised arches in the midfoot. Scott running shoes do not, providing a solid platform that guides

the foot through the stride while reducing energy lost due to deformation of the midsole.

Traditional midsole geometry

eRide geometry

eThZ eRIde STUdy (degrees)

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eRide enhances running performance by creating a smoother ride that is very stable in midstance and promotes faster, more efficient roll of the foot.

1. Healthier body position

2. More energy efficient*

3. Natural midfoot strike

4. Lower profile heel

5. Smoother ride

6. Minimal and lighter weight

Biomechanigg Research Inc. & Human Performance LaboratoryUniversity of Calgary • 2500 University Drive N.W.Calgary, Alberta • Canada T2N 1N4

Institut für BiomechanikDr. S. LorenzettiHCI E 355.1, CH-8093 Zürich

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TRADITIONAL MIDSOLE GEOMETRy

GEOMETRy

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UPPeR coNSTRUcTIoN ThaT USeS a SMooTh aNd coNfoRMING MoNo-Sock deSIGN IN The foRefooT aNd aN oveRlaPPING heel aNd MIdfooT cRadle To SecURe aNd SUPPoRT The fooT. ThIS deSIGN alloWS MaxIMUM adjUSTaBIlITy aNd fIT foR dIffeReNT fooT ShaPeS WhIle cReaTING The MoST SMooTh aNd coMfoRTaBle eNvIRoNMeNT oveR The INSTeP, flex PoINT, aNd ToeS.

The INSPIRaTIoN To develoP NeW TechNoloGIeS SUch aS ScoTT aeRofoaM, caMe fRoM feedBack We’ve ReceIved fRoM oUR TeaM of WoRld-claSS aThleTeS aNd fRoM oUR PRodUcT MaNaGeMeNT TeaM ThaT lIveS aNd BReaTheS RUNNING. afTeR coNSIdeRaBle feedBack aNd TeSTING, ScoTT eNGINeeRS develoPed aeRofoaM, a NeW foaM TechNoloGy ThaT RePlaceS TRadITIoNal eva foaM foUNd IN MoST RUNNING ShoeS. ScoTT aeRofoaM coMBINeS lIGhTWeIGhT MaTeRIalS WITh a WeaR ReSISTaNT coMPoUNd ReSUlTING IN ShoeS ThaT aRe lIGhTeR, have MoRe cUShIoNING aNd laST loNGeR ThaN TRadITIoNal RUNNING ShoeS.

Mono-sock forefoot full ergologic fitoverlapping heel and Midfoot cradle

1. The supple and non-stretch overlapping eyestay wraps and holds the midfoot and heel securely, while allowing maximum adjustabil-ity for different foot shapes. This overlapping structure is strategically placed to hold the foot behind the flex zone and to maximize comfort and control.

lIGhTeRSCOTT AeroFoam is

25% lighter *

BeTTeRSCOTT AearoFoam performs

50% better in high weight-relative peak cushioning efficency *

loNGeR laSTINGSCOTT AeroFoam has

5% less permament foam deformation (compression set) *

* in comparison with conventional EVA foam normaly used for running shoes

2. The forefoot mono-sock wraps the foot in a seamless piece of supple mesh to create the ideal structure for forefoot flexing and free-dom for the toes. The stretch panels on the sides gently hold the tongue into place and allow for easy on and off.

3. The combined result creates support and control where they are needed and flexibility and adjustability in the anatomically correct places.

ERGOLOGIC FIT

SCOTT AEROFOAm

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FOOTWEARmATRIX 2012RacING MINIMALISTIC PERFECTION

PeRfoRMaNce ULTIMATE RESPONSIVENESS

TRaINING SMOOTH RIDE

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Race RockeR

T2c

eRIde TRaINeR2

NeUTRal UNISex

NeUTRal MeN

NeUTRal MeN

NeUTRal WoMeN

NeUTRal WoMeN

SUPPoRT MeN

SUPPoRT MeN

SUPPoRT WoMeN

SUPPoRT WoMeN

T2c

eRIde TRaINeR2

T2 TRI

Mk4+

Mk4+

eRIde SUPPoRT2

Mk4

eRIde SUPPoRT2

Mk4

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TRaIl & oUTdooR ULTIMATE PROTECTION

caSUal HARMONIOUS RIDE

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eRIde GRIP2

NeUTRal MeN

NeUTRal WoMeN

NeUTRal MeN

NeUTRal WoMeN

NeUTRal UNISex

eRIde RecoveRy eaSyfIT

eRIde aZTec3

eRIde aZTec3eRIde GRIP2

eRIde RecoveRy eaSyfIT Unisex 223725

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eRIde RecoveRy

MEN

WOMEN

US 7.0 7.5 8.0 8.5 9.0 9.5 10 10.5 11 11.5 12.0 13.0 14.0

INTERNATIONAL 40.0 40.5 41.0 42.0 42.5 43.0 44.0 44.5 45.0 45.5 46.0 47.5 48.5

jPN (cm) 25.0 25.5 26.0 26.5 27.0 27.5 28.0 28.5 29.0 29.5 30.0 31.0 32.0

US 5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5 11.0

INTERNATIONAL 35.5 36.0 36.5 37.0 37.5 38.0 39.0 40.0 40.5 41.0 42.0 42.5 43.0

jPN (cm) 22.0 22.5 23.0 23.5 24.0 24.5 25.0 25.5 26.0 26.5 27.0 27.5 28.0

SHOE CONVERSION CHART

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RACINGScoTT Race RockeR#UNISEX 223651WEIGHT 185g / 5mm heel liftSIZES US UNISEX 5.5-13

• A lightweight shoe featuring a low profile platform that delivers a fast and responsive ride.

• A minimalist design with the added benefits of improved energy transfer and provides a biomechanical advantage thanks to eRide™ Technology.

• The AeroFoam Midsole, which is 25% lighter than traditional EVA foams, keep the shoe light, increase efficiency and enhance cushioning and durability.

• Purist racing flat for races up to a half marathon, fast training sessions or minimal concept workouts.

ScoTT T2 TRI #UNISEX 223652WEIGHT 220g / 11mm heel liftSIZES US UNISEX 5.5-13

• An update from our proven T2, the T2 Tri is build utilizing SCOTT’s exclusive eRide Technology.

• Ideal stretch fit helping to avoid hot spots for use without socks.

• Stretch insert and elastic lace system with quick closer mechanism allow for faster transitions.

• Integrated midsole drainage, channels water away keeping the T2 Tri light and comfortable.

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PERFORMANCEScoTT T2c#M 218733 #W 218734WEIGHT M 220g W 200g 11mm heel liftSIZES US M 8-14 W 6-11

• Ideal balance of lightweight materials, cushioning and quick response thanks to eRide Technology.

• Shaped for midfoot strike and a more natural running form.

• Our lightest performance neutral shoe. Enough cushioning for daily training, but light enough for race pace.

ScoTT Mk4#M 223653 #W 223655WEIGHT M 230g W 210g 8mm heel liftSIZES US M 8-14 W 6-11

• A neutral version of the award-winning MK3.

• The upper, utilizing SCOTT’s Ergologic Fit construction, allows for maximum adjustability and comfort.

• The midsole is supported using a Carbon midfoot bridge and features eRide Technology, resulting in controlled midsole deformation and more efficient foot function.

• Low profile and AeroFoam midsole is around 25% lighter than traditional EVA foams.

ScoTT Mk4+ #M 223654 #W 223656WEIGHT M 240g W 220g 8mm heel liftSIZES US M 8-14 W 6-11

• Successor of the award-winning MK3.

• One of the lightest lightweight stability trainers on the market.

• Built on the same platform as the MK4, but with a different Ergologic Fit upper and 2nd density for more medial stability.

• The midsole is supported using a Carbon mid foot bridge and features eRide Technology, resulting in controlled midsole deformation and more efficient foot function.

• Low profile and AeroFoam midsole is around 25% lighter than traditional EVA foams.

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ScoTT eRIde TRaINeR2#M 223657 #W 223659WEIGHT M 270g W 230g 12 mm heel liftSIZES US M 8-14 W 6-11

• A neutral and efficient trainer built using SCOTT’s eRide™ Technology, scientifically to make you a more efficient runner.

• Ideally suited for runners with little to no pronation.

• Neutral high mileage training shoe with enough support and durability to handle the rigors of daily training.

• The midsole is supported using a composite mid foot bridge and features eRide Technology, resulting in controlled midsole deformation and more efficient foot function.

ScoTT eRIde SUPPoRT2#M 223658 #W 223660WEIGHT M 270g W230g 12mm heel liftSIZES US M 7-14 W 5-11

• A stable and efficient trainer built using SCOTT’s eRide. Technology, scientifically to make you a more efficient runner.

• Durable and responsive when used for high mileage training.

• Ideally suited for runners with moderate pronation.

• Asymmetric lacing system and anatomical upper for great support and stability.

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ScoTT eRIde GRIP2#M 223661 #W 223664WEIGHT M 330g W 310g 12 mm heel liftSIZES US M 8-14 W 6-11

• Amazing grip and maximum traction for running on everything from smooth flat dirt to steep and rocky terrain.

• Features eRide Technology, scientifically to make you a more efficient runner, also balances and smoothens the ride over uneven terrain.

• Features a new lightweight and highly breathable upper.

• Reinforced toe box and midsole provides exceptional protection and durability.

• Lower profile midsole design is quick, nimble and stable.

ScoTT eRIde aZTec3#M 223662 #W 223665WEIGHT M 350g W 320g 12 mm heel liftSIZES US M 8-14 W 6-11

• Best used on rough terrain or on multi day trips.

• Reinforced materials provide great support and protection in rugged terrain.

• Vibram® outsole utilizing Vibram’s Supertrek compound, provides maximum durability and grip and is exclusive SCOTT running shoes.

• This shoe is for fun runs, hiking or enjoying the outdoors.

• Ergologic Fit upper, similar to the MK4, securely supports the foot for control on side hills, ascents and descents.

• Easy to deal with thanks to the quick lace system.

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ScoTT eRIde RecoveRy eaSyfIT#M 223726 #W 223727WEIGHT M 220g W190g 11mm heel liftSIZES US M 8-14 W 6-11

• A very confortable recovery shoe for pre and post run, featuring eRide Technology and T2 Midsole.

• A casual and extremely lightweight shoe allowing you to recover comfortably.

ScoTT eRIde RecoveRy #UNISEX 223725WEIGHT 230g 11mm heel liftSIZES US 5.5-13

• A very confortable recovery shoe for pre and post run, featuring eRide Technology and T2 Midsole.

• Easy on and off rear entry system provides optimal comfort and ease of use.

• A casual shoe allowing you to recover comfortably.

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