The Scoggins Reportby Jason Scoggins & Cindy KaplanSeptember 17, 2012

2012 Spec Market Scorecardas of September 15, 2012

Yawn. Another month goes by, another dozen or so spec sale notches on the board. Ho hum, right? Wrong -- we’re three and a half years into this gig and we still get goosebumps when we see big numbers like the 11 spec sales over the past four weeks, especially since it should have been one of the slowest periods of the year.

In fact, the market has been so good it’s put us in a “let us count the ways” frame of mind. Here are our favorite three:

• Three studios’ spec purchase totals are at five year highs (Paramount, Universal and Sony).

• Last year at this time, 66 specs had sold, including 6 busted specs from previous years. This year, we’re already at 97, including 23 busted specs from previous years, a 47% increase year-over-year.

• Every agency except ICM (which dramatically cut back its MP Lit department this year) is ahead of where it was at this point in 2011. And none more so than WME, which has already sold more specs in 2012 (25) then it did in the whole of 2011 (23).

And that doesn’t even include last week’s three high profile, million dollar spec sales to Sony and Universal.

The big question now is whether the Fall selling season will be as strong as last year. October 2011’s tally (20 spec sales) is going to make it tough to beat, but there are a couple of hopeful signs: DreamWorks reportedly bid on David Guggenheim’s hot spec last week (“Black Box,” which went to Universal), so we could see them in the mix again before the end of the year; and Fox started an executive shuffle last week which should result in a couple of splashy sales by Thanksgiving.

We’ll see what happens. In the meantime, happy New Year, everyone. Enjoy the grids.

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard –September 17, 2012Creative Commons Attribution 2012! ! Page 1 of 11

2012 Overall NumbersThe first grid below shows numbers for this year’s Spec Market (that is, sales of scripts that originally went out this year). In addition, 23 scripts have sold this year that originally went out prior to 2012.

Here are the spec sales numbers through September 15 on their own...

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 Specs 21 35 36 30 24 29 20 19 13 227 370 Sales 9 6 12 11 10 10 4 8 4 74 119 Percent Sold 43% 17% 33% 37% 42% 34% 20% 42% 31% 33% 32% 2011 Sales 3 13 15 9 7 13 10 5 7 20 8 10 119

...and here are combined total spec and pitch sales numbers for the same period.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 Specs 12 11 16 11 12 14 4 13 4 97 119 Pitches 8 7 8 14 4 8 8 3 1 61 106 2012 Total 20 18 24 25 16 22 6 16 5 158 225 2011 Total 7 21 28 16 15 28 20 9 12 30 16 24 225

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecSold/Total

% ofSales

Action/Adventure 1/5 1/8+1 5/7 2/4 0/4 1/5 1/3 0/4 1/4 13/45 13.4% Comedy 3/7 1/6 2/8+1 3/6 2/4 4/8+2 2/5 2/5+1 1/2 24/55 24.7% Drama 2/2 0/1+1 0/7 0/1 0/1+1 1/4+1 1/5 1/2 8/26 8.2% Horror 1/1 2/5 1/4 1/2 0/1 1/4+1 0/1 3/3 0/2 10/24 10.3% Sci-Fi 0/1+1 0/2 1/3 0/6 2/4 1/4+1 1/2 2/2 1/2 10/28 10.3% Thriller 2/2+2 1/9+3 3/5+3 5/9 5/10 +1 2/4 0/3 0/3+3 1/3 31/60 32.0%

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard – September 17, 2012Creative Commons Attribution 2012! ! Page 2 of 11

Spec Sales By Buyer - StudiosJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009

Columbia 1 3 2 1 2 9 7 1 5 Dimension 1 1 1 0 1 Disney 1 1 2 2 2 2 Dreamworks 1 1 2 1 4 Fox 1 2 3 8 2 3 Fox 2000 1 1 1 2 0 Lionsgate 1 1 2 2 1 3 New Regency 1 1 2 0 2 2 Paramount 2 3 4 9 5 4 5 Relativity 1 1 2 6 3 Syfy Films 1 1 2 0 0 0 Universal 1 1 2 1 1 2 8 5 2 6 Warner Bros. 1 1 2 1 5 14 9 6

Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:

Specs Pitches Total 2011Columbia 9 7 16 16

Disney 2 5 7 11DreamWorks 1 1 2 6

Fox 3 4 7 16New Regency 2 2 4 2

Paramount 9 7 16 17Universal 8 8 16 19

Warner Bros. 5 9 14 30

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard –September 17, 2012Creative Commons Attribution 2012! ! Page 3 of 11

Spec Sales By Buyer - Other Buyers

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Atlas Independent 1 1 0 0 0

Aldamisa 1 1 0 0 0 Amazon 1 1 2 0 0 0 ANA Media 1 1 0 0 0 Angryfilms 1 1 0 0 0 AR Films 1 1 0 0 0 Bazelevs 1 1 2 0 0 0 Black Forest 1 1 0 0 0 Chapman Filmed Ent. 1 1 0 0 0

Chernin 1 1 2 1 0 0 Chickie the Cop Entertainment 1 1 0 0 0

Code Ent. 1 1 1 0 0 College Humor 1 1 0 0 0 Chockstone 1 1 0 0 1 Cinetic Media 1 1 0 0 0 Derby FIlms 1 1 0 0 0 Ealing Studios 1 1 0 0 0 Enderby 1 1 0 0 0 Endgame 1 1 0 2 0 Envision Media Arts 1 1 0 0 0

Exclusive Media 1 1 0 1 0 Flynn Picture Co. 1 1 0 0 0

Ian Bryce 1 1 0 0 0 Indian Paintbrush 1 1 2 0 0 0

Inferno 1 1 2 0 0 K Jam Media 1 1 0 0 0 Killer Films 1 1 0 0 0 Lascaux Films 1 1 0 0 0 Latitude Prods 1 1 0 0 0 Lava Bear 1 1 0 0 0 Legendary 1 1 0 0 0 Lifetime 1 1 0 0 0 Mandalay Vision 1 1 0 0 0

Maven Pictures 1 1 0 0 0 Millennium/ Nu Image 2 2 1 5 3 0 0

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard – September 17, 2012Creative Commons Attribution 2012! ! Page 4 of 11

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Myriad Pictures 1 1 0 0 0 Necropia 1 1 0 0 0 Nick Wechsler Productions 1 1 0 0 0

Paradox 1 1 1 0 0 QED 1 1 2 0 1 0 Sentinel 1 1 0 0 0 Shine 1 1 0 0 0 Sidney Kimmel 1 1 3 0 1 Skyrock 1 1 0 0 0 Sobini Films 1 1 0 0 0 Train Bridge 1 1 0 0 0 Vendome 1 1 0 0 0 Voltage 1 1 2 3 0 0 WWE 1 1 2 0 0 0

Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:

Specs Pitches Total 2011Bazelevs 2 1 3 1

Indian Paintbrush 2 2 4 1

Each of the following production companies has been attached to at least one spec sale so far this year. Companies in bold are new since the last scorecard.

21 Laps Allison Shearmur ProductionsArad ProductionsBad Robot (3)BavariapoolBenderspinkBluegrass FilmsBlumhouse ProductionsBobker/Kruger FilmsChernin EntertainmentCircle of ConfusionContent EngineConundrum EntertainmentDavis EntertainmentEMJAGEnergy Entertainment

Film 44Film RitesFlashlight FilmsGran Via ProductionsHenceforth PicturesImagine EntertainmentIn Cahoots ProductionsIntrigueLangley ParkLeverage EntertainmentLondinium FilmsMad Chance ProductionsMandalay PicturesMarc Platt ProductionsMatt Tolmach ProductionsMichael De Luca Productions (2)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard –September 17, 2012Creative Commons Attribution 2012! ! Page 5 of 11

Montecito Picture CompanyMovie Package CompanyMXNMythology EntertainmentOriginal Film (3)Pacific StandardPayam FilmsPlatinum DunesPrime UniverseQuadrant PicturesRobert Cort Prods/Barnstorm PicsRoth Films

Ruby FilmsScott Rudin ProductionsScott Sanders ProductionsSouth Creek PicturesStrike EntertainmentSunswept EntertainmentUnderground Films and MgmtUnsupervisedValiant EntertainmentVertigo Entertainment (2)Wonderland Sound and Vision

Spec Sales by Seller - Agencies (sold/total)Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years. The efficiency rating shows the percentage of scripts taken out this year that have sold.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efficiency APA 0/1 0/5+1 0/1+1 1/3 1/2 0/2 1/2 5/18 19% Bohrman 1/1 0/1 0/1 0/1 1/4 25% CAA 1/1+1 2/3 0/3 0/1 1/1+1 1/1 2/2 2/2 11/16 64% Gersh 1/3 1/1 0/1 3/4 5/9 55% ICM 1/1 1/2 2/3 2/2 1/1 7/9 77% Original Artists 1/1 2/2 2/2 5/5 100% Paradigm 0/1 1/4+1 2/5 1/2 1/2 1/1 7/17 38% UTA 1/1 0/4+1 1/2 2/4 +1 2/3+1 1/2 1/1+1 1/3 13/24 45% Verve 0/0+1 1/1 0/0+1 0/1 1/1 0/1 4/6 50% WME 3/3 2/3+3 5/5 3/4 1/2 +1 1/3 +1 0/1 2/3 +2 1/1 25/32 72%

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard – September 17, 2012Creative Commons Attribution 2012! ! Page 6 of 11

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:

Specs Pitches Total 2011APA 5 1 6 11CAA 11 12 23 50

Gersh 5 3 8 14ICM 7 5 12 27

Paradigm 7 5 12 14UTA 13 8 21 30

Verve 4 2 6 9WME 25 20 45 50

The following 89 agents have been involved with at least one spec sale in 2012:

Six:Charlie Ferraro! ! (UTA)Mike Esola! ! ! (WME)

Five:Chris Sablan!! ! (Original)Jordan Bayer! ! (Original)Matt Leipzig! ! ! (Original)

Four:David Boxerbaum !! (Paradigm)

Three:Dan Cohan! ! ! (WME)Rich Cook! ! ! (WME)

Two:Bayard Maybank! ! (Gersh)Cliff Roberts! ! ! (WME)Danny Greenberg! ! (WME)David Karp! ! ! (WME)David Stone! ! ! (WME)Devra Lieb! ! ! (Gersh)Greg Hodes!! ! (WME)Joseph Cohen! ! (CAA)Keya Khayatian! ! (UTA)Lee Keele! ! ! (Gersh)Max Michael!! ! (UTA)Michael Sheresky ! ! (UTA)

Nicole Clemens! ! (ICM)Philip d’Amecourt !! (WME)Ramses Ishak! ! (UTA)Rob Herting! ! ! (Verve)Ryan Saul! ! ! (APA)Tim Phillips!! ! (UTA)Todd Feldman! ! (CAA)Todd Hoffman! ! (ICM)

One:Aaron Hart! ! ! (Verve)Adam Kanter!! ! (CAA)Adam Levine!! ! (Verve)Adam Weinstein! ! (ICM)Adriana Alberghetti! ! (WME)Amanda Urban! ! (ICM)Andrew Cannava! ! (UTA)Barbara Dreyfus! ! (UTA)Beth Swofford! ! (CAA)Bill Weinstein! ! (Verve)Bill Zotti! ! ! (CAA)Brian Kend! ! ! (CAA)Bryan Besser! ! (Verve)Caren Bohrman! ! (Bohrman)Carolyn Sivitz! ! (UTA)Chris Donnelly! ! (WME)Chris Ridenhour! ! (APA)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard –September 17, 2012Creative Commons Attribution 2012! ! Page 7 of 11

One (con’t):Chris Till! ! ! (CAA)Cori Wellins! ! ! (WME)Craig Brady! ! ! (CAA)Dan Vantresca! ! (Gersh)Dar Rollins! ! ! (ICM)David Park! ! ! (UTA)David Saunders! ! (APA)Debbie Deuble-Hill! ! (APA)Geoff Morley!! ! (UTA)Ida Ziniti! ! ! (Paradigm)Jacqueline Sacerio!! (CAA)James Kearney! ! (UTA)Jeff Gorin! ! ! (WME)John Garvey! ! (CAA)Julien Thuan!! ! (UTA)Kathleen Remington! (ICM)Kimberly Hodgert! ! (CAA)Lars Theriot! ! ! (ICM)Lee Cohen! ! ! (Paradigm)Lisa Harrison!! ! (WME)Mark Ross! ! ! (Paradigm)Marissa Devins! ! (UTA)

Martin Spencer! ! (CAA)Matt Rice! ! ! (UTA)Micah Green! ! (CAA)Nigel Meiojas! ! (ICM)Philip Raskind! ! (WME)Rand Holston! ! (CAA)Rebecca Ewing! ! (UTA)Richard Lovett! ! (CAA)Rob Carlson! ! ! (WME)Robert Bookman! ! (CAA)Roger Green!! ! (WME)Ron Bernstein! ! (ICM)Sarah Self! ! ! (WME)Scott Carr! ! ! (UTA)Scott Greenberg! ! (CAA)Sharon Jackson! ! (WME)Simon Faber!! ! (WME)Stuart Manashil! ! (CAA)Ted Chervin ! ! (ICM)Trevor Astbury ! ! (Paradigm)Will Lowery! ! ! (APA)Zach Druker!! ! (WME)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard – September 17, 2012Creative Commons Attribution 2012! ! Page 8 of 11

Spec Sales by Seller - Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior. The efficiency rating shows the percentage of scripts taken out this year that have sold.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efficiency 3 Arts 1/1 0/1 1/2 59 Management 1/1 1/1 Alan Gasmer 0/2 1/1 1/3 33% Anonymous 1/1 1/1 2/2 1/1 0/1 5/6 83% Aperture 0/1 1/2 1/3 33% Apostle 1/1 1/1 Benderspink 0/1 1/1 0/1 0/2 1/5 20% Brian Lutz 1/1 1/1 Brillstein 1/1 1/1 Brucks 0/0+1 1/1 2/2 Circle/Confusion 0/1 1/2 0/1 0/1 2/2 0/1 3/8 38% Code Ent. 1/1 1/1 ContentEngine 1/1 1/1 Elements 1/1 1/1 Elevate 1/1 1/1 Empirical 0/0+1 0/1 1/1 Energy 2/2 1/2+1 1/1 0/1 1/1 0/0+1 7/9 71% Evolution 1/1 1/1 Festa Ent. 1/1 1/1 Fourth Floor 0/0+1 1/1 Gotham 0/2 1/1 1/1 2/4 50% Grade A 1/1 1/1 H2F 0/1 1/2 0/1 1/4 25% Heroes/Villains 0/1 0/1+1 0/1 1/4 25% Hung 1/1 0/1 0/1 1/3 33% Industry 0/1 1/1 0/1+1 2/4 33% Kailey Marsh 1/1 0/1 1/2 Kaplan/Perrone 1/1 0/1 0/3 1/1 0/0+1 1/2 4/9 38% Madhouse 0/1 1/1 1/1 1/1 3/4 75% Magnet Mgmt 0/1 1/2 1/3 33% Mgmt 360 1/1 1/1 Manus Ent. 0/1 0/1 1/1 1/3 33% Mindframe 0/0+1 1/1 Mosaic 1/1 1/1

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard –September 17, 2012Creative Commons Attribution 2012! ! Page 9 of 11

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efficiency Muraviov Co. 0/1 1/4 0/1 0/1 0/1 1/7 14% MXN 0/1 1/1 1/2 New Wave 0/0+1 0/2 1/1 0/1 1/2 2/2 5/9 50% Oasis 0/0+1 1/1 Parallax 0/1 0/0+1 1/2 Principato Young 0/1 1/1 1/2 Prolific 0/1+1 0/1 1/1 2/4 33% The Safran Co. 0/0+1 1/1 Silent R 0/0+1 1/1 Station 3 0/1 1/1 1/2 UFUSE 1/1 1/1 Untitled 1/1 1/1

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:

Specs Pitches Total 20113 Arts 1 2 3 6

Anonymous Content 5 2 7 9Aperture 1 1 2 2Apostle 1 1 2 3

Circle of Confusion 3 5 8 11Energy 7 6 13 7

Fourth Floor 1 1 2 0The Gotham Group 2 3 5 8

Industry 2 1 3 3Kailey Marsh 1 1 2 0

Kaplan/Perrone 4 2 6 10Magnet Management 1 1 2 6

Management 360 1 4 5 6Mosaic 1 3 4 5

Principato/Young 1 4 5 4The Safran Co. 1 1 2 1

The following 73 managers have been involved with at least one spec sale:

Seven:Brooklyn Weaver! (Energy)

Five:Josh Adler! ! (New WaveMike Goldberg! (New Wave)

The Scoggins Report, by Jason Scoggins & Cindy Kaplan! ! 2012 Spec Market Scorecard – September 17, 2012Creative Commons Attribution 2012! ! Page 10 of 11

Three:Aaron Kaplan! (Kaplan/Perrone)Adam Kolbrenner! (Madhouse)

Two:Bard Dorros! ! (Anonymous)Bryan Brucks! (Brucks)Kailey Marsh! (Station 3)Will Rowbotham! (Prolific)

One:Adam Goldworm! (Aperture)Alan Gasmer!! (Gasmer/Friends)Alex Goldstone! (Anonymous)Alex Lerner! ! (Kaplan/Perrone)Andrew Deane! (Industry)Andy Cohen! ! (Grade A)Ashley Berns!! (Circle/Confusion)Benjamin Rowe! (Oasis)Brian LutzBritton Rizzio!! (Circle/Confusion)Chris Bender!! (Benderspink)Chris Fenton!! (H2F)Chris Huvane! (Mgmt 360)Christopher Pratt! (Elements)Dannie Festa! (Festa)David Engel! ! (Circle/Confusion)David Lonner! (Oasis)Dick Hillenbrand! (Heroes & Villains)Elana Barry ! ! (Anonymous)George Heller! (Apostle)Jake Weiner! ! (Benderspink)JC Spink! ! (Benderspink)Jeff Silver! ! (Fourth Floor)Jennie Frisbie! (Magnet)Jennifer Graham! (Mgmt 360)Jennifer Levine! (Untitled)Jenny Wood!! (Elevate)

Jeremy Bell! ! (Gotham)Jess Rosenthal! (Industry)Jesse Silver! ! (Mindframe)Jewerl Ross! ! (Silent R)Jim Wedaa! ! (Parallax)Jonathan Hung! (Hung)Josh Goldenberg! (Kaplan/Perrone)Kathy Muraviov ! (The Muraviov Co.)Kelly Roberts! (Anonymous)Lawrence Mattis! (Circle/Confusion)Lee Stollman!! (Gotham)Lindsay Williams! (Gotham)Marc Manus!! (Manus Ent.)Markus Goerg! (Heroes & Villains)Marti Blumenthal! (59 Management)Mason Novick! (MXN)Michael Botti!! (Industry)Michael Sugar! (Anonymous)Michelle Knudsen!(MXN)Mikhail Nayfeld! (Heroes & Villains)Mikkel Bondesen! (UFUSE)Missy Malkin! (Brillstein)Nick Fariabi! ! (Mindframe)Noah Rosen! ! (Circle/Confusion)Paul Young! ! (Principato Young)Peter Principato ! (Principato Young)Rich Freeman! (Code Ent.)Rosalie Swedlin! (Anonymous)Scott Leddy! ! (Empirical)Sean Perrone! (Kaplan/Perrone)Seth Jaret! ! (ContentEngine)Stephen Gates! (Evolution)Stephen Marks! (Evolution)Steve Golin! ! (Anonymous)Tom Drumm! ! (The Safran Co.)Zach Tann! ! (Magnet)Zachary Cox!! (Circle/Confusion)

About The Scoggins Report:The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means official statistics. Caveat emptor. Molṑn labé.

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