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Opportunities &

Challenges1Challenges

11th Global Supply Chain and Logistics Summit www.sclgsummit.org

Arvind Sahay Regional Director, Vinculum MEA

Retail & eCommerce Sales Worldwide

What are Customers Looking for?

What are Customers “really” Looking for?

And Dilbert’s take…

What are Customers “really” Looking for?

Serving this always-connected consumer may look like the following:

• A potential customer sees an advertisement for a trouser on their

smartphone traveling home from work.

• At home, they use their desktop to Google the brand.

• Once on site, they decide to buy a pair but select in-store pick up

to try them on first.

• As soon as the buyer arrives in store, a clerk picks up the trouser

and sets up a dressing room with a few shirts to match.

• The customer likes the trouser and two of the shirts.

• Unfortunately, their shirt sizes are out of stock.

• However, instead of losing the additional sale, the clerk places an

order online for the right sized shirts to be delivered to the

customer's home.

• The shirts arrive within a day, and the buyer is delighted.

What does it take to Succeed – Delight your customers

Process Challenges

TechnologyChallenges

Organizational Structures

Sell on Multiple Marketplaces | Build Your Own Webstore/Marketplace | Open Stores | Channel Partnership

The implementation of an omnichannel strategy impacts the organizational structure of all the company’s

departments. Companies must embrace expertise pooling, a new way of thinking that removes the silos between the company’s departments.

By choosing a strategy based on channel multiplication, brands automatically enter into a process of transformation about the company and its business approach.

Offline to Online Transformation

Omni Channel Retailing – Click & Collect

Easily Manage Content across Multiple Channels

Product’s InformationThis includes Metadata for each Product:

• Images• Videos• Product Description, Features• Attributes, Categories

Catalogue Management Across Channels

Catalogues for Retail Stores

Catalogues for Festive/Clearance SalesE- Catalogue

Manage Catalogues according to the Target customers & Channels

Brands and Online Retailers – Sell across Global Marketplaces

Brands have historically sold through retailers, own stores or brand distribution companies. Today they have a fascinating opportunity to sell on Multiple Marketplaces or eCommerce site domestically and to sell cross border globally as well.

Technology is helping retailers & brands to grow globally with an automated platform which enables them to sell globally across channels. With ready integrations to 3PLs, Marketplaces, webstores and ERPs globally, retailers can now easily provide an OmniChannel experience to their customers.

Are retailers doing enough?

Accenture’s Retail Consumer Research recently discovered not only

how interconnected and seamless consumers now want their

shopping experience to be but also how the majority of click-and-

mortar retailers are falling short:

• 58% of global retailers have smartphone apps with purchase

capabilities

• Only 28% of retailers provide store-specific stock availability online

• And less than half of retailers — 46% — enable store staff to order

out of stock items for customers

Challenges

Challenge 1: Inventory Visibility

Challenge 2: Channel-Specific Processes

Challenge 3: Recognizing the shopper and

their unique profile

Challenge 4: Speed of Delivery

Challenge 5: Ease of Return

The Opportunity is Yours! Woo Your Customers with an OmniChannel Experience

• Shailen Shukla - Head of Logistics, Jumbo Electronics Company

An astute professional with over 24+ years of experience in Logistics Management, Supply Chain Management, Profit Centre

Management, Commercial Operations, Project Procurement and Management, Vendor Management and ERP & Systems

Implementation.

Currently working as Head Logistics, with Jumbo Electronics, a top UAE electronics distributor / retail chain. Winner of

"SCATA – Supply Chain Of The Year Award 2013".

Also Business Head of Jumbo Logistics, new business venture of Jumbo Electronics.

• Ben Mclean - Head of e-Commerce, DHL

Head of eCommerce –UAE for DHL. he been in the industry for over 22 years in a number roles from operations, customer service

to sales and leadership roles. His objective is to help companies go Global and increase sales.

• Amit Thapliyal - Global Marketing Director, Altudo

Amit has 14+ years of expertise in enabling Digital Transformations, Brand & Product Management, SaaS Marketing & Partner

Program management. In his journey with some of the leading Global Brands, Amit set up high performance Marketing Engines,

Brand Portfolios & Go-to-Market strategies across Consumer Products, IT/ITeS, Business Information, Consulting & Martech

verticals

Amit currently leads the Marketing & Digital functions at Altudo where they help Brands create 1:1 Personalized Experiences, CX

Strategy & curated Engagement Analytics- that drive revenue.