Science of Facebook Marketing - Dan Zarrella
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![Page 1: Science of Facebook Marketing - Dan Zarrella](https://reader034.fdocuments.in/reader034/viewer/2022051412/54bf84b44a79599e298b45ee/html5/thumbnails/1.jpg)
The Science of
Facebook Marketing
By Dan Zarrella
Social Media Scientist
@DanZarrella
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vs
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#FBSci#FBSci
Be kind and share!
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Unicorns and
Rainbows
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Ideas do not
spread because
they are “good.”
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“We’re on the cusp of a new way of
doing social science. Our
predecessors could only dream of
the kind of data we now have.”
-Nicholas Christakis
#FBSci
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Gossip and
grooming
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Takeaway:
Facilitate existing
relationships.
#FBSci
Via @DanZarrella
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Profiles
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Takeaway:
People have
profiles, brands
have pages.
#FBSci
Via @DanZarrella
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Ambient
Awareness
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Performance
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Takeaway:
Help your users
look cool.
#FBSci
Via @DanZarrella
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Facebook Profile Activity by Age
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Women Are Talked to More
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More Men Say They’re Single
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Women Describe Themselves More
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Takeaway:
Know your
audience.
#FBSci
Via @DanZarrella
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Pages
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Exposure
Awareness
Motivation
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Buzzwords in Facebook Pages
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Takeaway:
Stay away from
buzzwords.
#FBSci
Via @DanZarrella
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Facebookers “Like” Food
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Most “Liked” Page Types
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Least “Liked” Page Types
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Takeaway:
Be entertaining.
Via @DanZarrella
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Social proof
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“We view a behavior as more correct…
to the degree that we see others
performing it”-Robert Cialdini
#FBSci
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Sharing
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Takeaway:
Emphasize social
proof.
#FBSci
Via @DanZarrella
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Video Sharing
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Takeaway:
Videos do better on
Facebook than
Twitter.
#FBSci
Via @DanZarrella
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Digits
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Linguistic Content
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Takeaway:
On Facebook,
sex and positivity
sells.
#FBSci
Via @DanZarrella
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Readability
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Part of Speech
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Takeaway:
Write simply and
Plainly for
Facebook.
#FBSci
Via @DanZarrella
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Day of Week
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Takeaway:
Weekends are more
Facebook sharing
friendly.
#FBSci
Via @DanZarrella
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Most Shareable Words
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Gossip is just news
running ahead of itself in a
red satin dress.-Liz Smith
#FBSci
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Least Shareable Words
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Meta Mentions
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Takeaway:
Think
mainstream.
#FBSci
Via @DanZarrella
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http://www.hubspot.com/free-trial
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Dan Zarrella
@DanZarrella