OVERVIEWANDBIOGRAPHIES

SCHWILLIAMZ CREATIVE CONSULTANTS3 COMMON ST., FLOOR 2WALTHAM, MA 02451 USAph: 781.209.0589www.schwilliamz.com

FOUNDED IN 2003, SCHWILLIAMZ CREATIVE CONSULTANTS, INC. IS A FULL SERVICE, INTERNATIONAL DESIGN FIRM THAT ASSISTS FORWARD THINKING CLIENTS WITH THE DESIGN, DEVELOPMENT, SOURCING AND MARKETING OF EXCEPTIONAL FOOTWEAR. FROM IDEA GENERATION TO INTELLIGENCE GATHERING TO INNOVATIVE DESIGN, OUR APPROACH IS THOROUGH AND FRESH, AND AIMED SQUARELY AT ONE GOAL: TO HELP OUR CLIENTS EXCEL IN THE MARKETPLACE.

WITH A KEEN FOCUS ON STYLE, FIT, FEATURES AND BENEFITS, AND MARKETABILITY, ALL OUR WORK BEGINS AND ENDS WITH THE BEST INTERESTS OF OUR CLIENTS AND THEIR CONSUMERS. OFTEN FEATURED IN LEADING FASHION, LIFESTYLE, AND TRADE PUBLICATIONS, OUR DESIGNS ARE FULLY COMMERCIAL AND ARE CARRIED BY ALL DISTRIBUTION CHANNELS, FROM BIG BOX RETAILERS TO TOP TREND DOOR INDEPENDENTS.

WITH MORE THAN 20 YEARS OF DIRECT INDUSTRY EXPERIENCE IN THE UNITED STATES AND THE UNITED KINDGOM, ANN WILLIAMS-SCHWARTZ POSSESSES A KEEN WORKING KNOWLEDGE OF ALL FACETS OF FOOTWEAR AND RELATED PRODUCT, INCLUDING DESIGN, RETAIL, MARKETING, LICENSING, AND MANUFACTURING. ANN HAS A DEMONSTRATED ABILITY TO MANAGE MULTIPLE, MAJOR, AND INTERNATIONAL PROJECTS AND STAFF. BEFORE ESTABLISHING SCHWILLIAMZ, ANN SERVED AS DIRECTOR OF DESIGN AND PRODUCT AT THE STRIDE RITE CORPORATION, PRIOR TO WHICH SHE WORKED AT REEBOK INTER-NATIONAL AND CLARK'S, SOMERSET, ENGLAND. ANN GRADUATED WITH AN HONORS DEGREE IN FASHION DESIGN, SPECIALIZING IN FOOTWEAR, FROM DEMONTFORT UNIVERSITY, LEICESTER, ENGLAND.

DEAN SCHWARTZ IS RESPONSIBLE FOR BUSINESS DEVELOPMENT, MARKETING, AND CLIENT RELATIONS AND CONTRACTS. ON THE PRODUCT SIDE, DEAN MONITORS MARKET AND INDUSTRY TRENDS, AND MANAGES FOOTWEAR DEVELOPMENT PROCESSES, INCLUDING MATERIAL AND COLOR SPECIFICATIONS.

THE OTHER MEMBERS OF OUR TEAM ARE ALSO EXPERIENCED DESIGNERS AND PROJECT MANAGERS, AND WE ALL ARE AVAILABLE TO TRAVEL DOMESTICALLY AND TO EUROPE, THE FAR EAST AND OTHER LOCALES WHEN APPROPRIATE.

PAST AND PRESENT CLIENTS INCLUDE: CLARKS, NA; CLARKS, INTERNATIONAL; CONVERSE; ECCO; KEDS; LANDS’ END; REEBOK; SPERRY; STRIDE RITE; THE JONES APPAREL GROUP (VARIOUS BRANDS, INCLUDING BANDOLINO, EASY SPIRIT, DOCKERS, NINE WEST WOMENS, NINE WEST KIDS) .

AREAS OFEXPERTISE

SCHWILLIAMZ CREATIVE CONSULTANTS3 COMMON ST., FLOOR 2WALTHAM, MA 02451 USAph: 781.209.0589www.schwilliamz.com

FOOTWEAR DESIGN – ALL CATEGORIES, GENDERS AND PRICE POINTS- MARKET, TREND, PRODUCT & CONCEPT RESEARCH, DEVELOPMENT & ANALYSIS; RELATED STORY BOARDS.-SKETCHING (UPPERS, OUTSOLES, DETAILS & TECHNICAL PIECES)-CAD/ADOBE ILLUSTRATOR RENDERINGS (UPPERS, OUTSOLES, DETAILS & TECHNICAL PIECES)- LAST IDENTIFICATION, SELECTION & DEVELOPMENT- COLOR & MATERIALS: PALETTES, COMBINATIONS, & SELECTION- TECHNOLOGY IDENTIFICATION & DEVELOPMENT- FULL DESIGN PRESENTATIONS

DEVELOPMENT- FULL PRODUCT SPECIFICATIONS & TECHNICAL PACKS- TECHNICAL DRAWINGS (BLUEPRINTS, CROSS SECTIONS, ETC.) & RELATED REVIEW- PROTOTYPE REVISIONS & CORRECTIONS (2D & 3D)- FULL, ONGOING COMMUNICATION & COORDINATION WITH SOURC-ING, FACTORIES &/OR AGENTS IN THE U.S., FAR EAST & EUROPE, INCLUDING TRAVEL WHEN NECESSARY- LAST REVIEW & REVISIONS

LINE BUILDING & STRATEGY- PRODUCT & BRAND POSITIONING, MERCHANDISING, OVERALL STRATEGY & PRESENTATIONS- IDENTIFYING & PURSUING NEW OPPORTUNITIES & BUSINESS INITIATIVES - BUSINESS STRATEGY DEVELOPMENT & IMPLEMENTATION- IDENTIFYING EXISTING STRENGTHS & WEAKNESSES

COLOR & MATERIALS- FULL COLOR & MATERIAL PALETTE GENERATION- COLOR COMBINATIONS & SELECTIONS- MATERIAL COMBINATIONS & SELECTIONS- MATERIAL IDENTIFICATION & SPECIFICATIONS

TRENDS- TREND & MARKET REVIEW & BREAKDOWN- CONSUMER & MARKET ANALYSIS BY DISTRIBUTION CHANNEL & CONSUMER DEMOGRAPHIC- TRADESHOW REPORTING- COMPETITIVE SHOPPING

COLLATERAL SERVICES- STORY & THEME BOARDS- MARKETING & SALES SUPPORT- DESIGN & SALES PRESENTATIONS- POINT OF SALE MATERIALS, PACKAGING & HANGTAGS