SCENIC MARATHON SERIES 2017 / 2018 - Paul Poole · COMMERCIAL SPONSORSHIP & PARTNERSHIP...

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SCENIC MARATHON SERIES 2017 / 2018CHANTHABURI… LOPBURI… PRACHUAP… RATCHABURI… RAYONG… PHANG NGA

SCENIC MARATHON SERIES 2017 / 2018 comprises seven running events at some of Thailand’s most beautiful locations, each attracting over 5,000 participants.

SCENIC MARATHON SERIES 2017 / 2018 prides itself on its spectacular backdrops and scenic routes passing tranquil beaches, mangrove forests and moonlit skies – the organisers guaranteeing 70% beautiful scenery per 10KM race distance!

The Series events are…

2017 2018

FULL MARATHONS

12th November - Chanthaburi Scenic Marathon, Laem Sade January - Lopburi Scenic Marathon, Pasak Chonlasit February - Prachuap Scenic Marathon, Pranburi May - Ratchaburi Scenic Marathon, Suanpheung August - Rayong Scenic Marathon, Laem Maepim

½ MARATHONS

25th June - Scenic ½ Marathon, Chantaburi Khung Wiman November - Scenic ½ Marathon, Khao Lak

Organised by leading race specialist Raceup Work, each SCENIC MARATHON SERIES 2017 / 2018 event complies with International Amateur Athletics Federation (IAAF) standards and features:

• 42.2KM Marathon for 16 year olds and above• 21.1KM Half Marathon for 16 year olds and above• 10.5KM Mini Marathon for 14 year olds and above• 5KM Micro Marathon with no age limitations• 3.5KM Fun Run with no age limitations

SCENIC MARATHON SERIES 2017 / 2018 events consist of two-days of activities including: an Expo for Sponsors to promote their products and services; Parties & VIP Hospitality; and Trophy Presentations.

CHARITABLE CAUSES

SCENIC MARATHON SERIES 2017 / 2018 uses zen teaching of friendship and respect as its guiding principles and reaches out to give back to the community through its charity activity bringing runners from all walks of lives together to make a difference in the lives of the underprivileged.

Chantaburi Scenic Marathon 2016 raised funds for many causes, including Schools along the route, the Water Drop Foundation, the Kung Kraben Bay Royal Development Study and donated 220,000 THB through Mascot.

Integrate your marketing with SCENIC MARATHON SERIES 2017 / 2018...

Enjoy Every Mile...

COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES

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ENJOY EVERY MILE

PACKAGESSCENIC MARATHON SERIES 2017 / 2018 has a comprehensive commercial sponsorship and partnership marketing programme with packages developed to suit differing levels of needs:

SCENIC MARATHON SERIES 2017 / 2018: ALL EVENTS

TIER 1 - TITLE SPONSOROne Title Sponsor with naming rights to all SCENIC MARATHON SERIES 2017 / 2018 events

TIER 2 - CO-SPONSORSCo-sponsors from non-competing categories for all SCENIC MARATHON SERIES 2017 / 2018 events

TIER 3 - OFFICIAL SUPPLIERS & MEDIA PARTNERSOfficial Suppliers providing goods & services that are essential for all SCENIC MARATHON SERIES 2017 / 2018 eventsMedia Partners for all SCENIC MARATHON SERIES 2017 / 2018 events

SCENIC MARATHON SERIES 2017 / 2018: EVENT SPECIFIC

TIER 1 - PRESENTING SPONSORS - SPECIFIC EVENTSPresenting Sponsors for one SCENIC MARATHON SERIES 2017 / 2018 specific events

TIER 2 - CO-SPONSORS - SPECIFIC EVENTSCo-sponsors from non-competing categories for one SCENIC MARATHON SERIES 2017 / 2018 specific events

TIER 3 - OFFICIAL SUPPLIERS & MEDIA PARTNERS - SPECIFIC EVENTSOfficial Suppliers providing goods & services that are essential for one SCENIC MARATHON SERIES 2017 / 2018 specific events Media Partners for one SCENIC MARATHON SERIES 2017 / 2018 specific events

WHY GET INVOLVED?Association with SCENIC MARATHON SERIES 2017 / 2018 offers Sponsors numerous benefits including:

• Image Enhancement - with races set against spectacular backdrops• Brand Exposure - raising brand awareness of products and services and association with healthy lifestyle• Hospitality Opportunities - entertaining target audiences; internal and external• Integrated Marketing - worldwide media exposure• Networking - with business leaders

Companies associating with SCENIC MARATHON SERIES 2017 / 2018 tie in with the following values: Aspirational; Beautiful Scenery; Challenging; Competition; Enjoyable; Escapism; Excitement; Fun; Great Race; Impressive; Major International Event; Party; Professionalism; and Sport.

ORGANISED BY RACEUP WORK LIMITED

MARKETING SUPPORT BY PAUL POOLE (SOUTH EAST ASIA) CO., LTD. –

THE SPONSORSHIP EXPERTS2


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FACTS & FIGURESRUNNERS PER EVENT

CHANTHABURI SCENIC MARATHON 2016- EVENT SPECIFIC DATA

MALE FEMALE

18-29 yrs 4% 3%

30-39 yrs 43% 46%

40-49 yrs 39% 39%

50-59 yrs 10% 13%

60 yrs+ 3%

EVENT STRUCTURERACE AGE PRIZE RUNNERS START TIME

MARATHON42.195KM

16-2930-3940-4950-5960+

1st – 25,000 THB2nd – 10,000 THB3rd – 5,000 THB

Trophies - 1st – 5th

1000 0400

HALF MARATHON21.1KM

16-2930-3940-4950-5960+

1st – 15,000 THB2nd – 7,000 THB3rd – 3,000 THB


1500 0500

MINI MARATHON10.5KM

14-2930-3940-4950-5960+

1s – 10,000 THB2nd – 5,000 THB3rd – 2,000 THB


1500 0600

MICRO MARATHON5KM No age limit Not a competition 500 0615

FUN RUN3.5KM No age limit Not a competition 500 1600


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150,000 THB PRIZE MONEY

PRIZE MONEY & TROPHIES

SUPPORTING THE COMMUNITYCASH FLOW The organisers predict over 12 Million THB per marathon will be generated with 10 Million of this flowing into the community through accommodation, transportation and general spending on food, drink and shopping.

COMMUNITYSCENIC MARATHON SERIES 2017 / 2018 is designed to develop bonds between many sectors including: buiness; health; tourism; government; and sport

EXPOEach Scenic Marathon Series event is supported by an Expo.

The Expo includes a number of activities and is an ideal platform for Sponsors to promote their products and services through trade booths and sampling activity.

UNIQUE TOUCH POINTSEXPERIENTIALSCENIC MARATHON SERIES 2017 / 2018 events offer excellent opportunities to sample.

SCENIC PACERS50 Scenic Pacers help pace runners to complete the run within their desired timings while motivating and cheering them along the way!

CHARITY Through its charity work SCENIC MARATHON SERES 2017 / 2018 reaches out to give back to community bringing runners from all walks of lives together with that one common goal of making a difference in the lives of the underprivileged.

SCENIC STYLE The design concept of the marathons convey the identity of each city through commemorative medals. Souvenir Trophies, Jackets and Mascots emphasise the beauty of each event.

ALL MARATHON FINISHERS RECEIVE A RACE T-SHIRT

WITH THEIR NAME ON

FOR ALL FINISHERS

TROPHIES

MEDALS





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PREVIOUS SPONSORSSCENIC MARATHON SERIES has attracted many Sponsors, including:

SPONSORS4LifeAmazing ThailandAquariusAtivusBangkok HospitalMinereOasis Sea WorldPhilipsRoyal DTourism Authority of ThailandTV Direct

SUPPORTING AUTHORITIESChanthaburi Provincial Administrative Organisation Chanthaburi Province Chanthaburi Sports Association Chanthaburi Tourism Promotion Association Chao Lao Beach Tourism Promotion Club Klong Kud Subdistrict Administrative Organisation Sanam Chai Subdistrict Administrative Organisation Tourism Authority of Thailand

RACE ORGANISERRaceup Work

PARTNERSChekraceChulasitDesire DesignRace Result

PROMOTERRaceup Work

CHARITYMascot




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PARTNER LEVEL

INVENTORY - ALL EVENTSTIER 1TITLE

SPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA

PARTNERS

SCENIC MARATHON SERIES 2017 / 2018 - ALL EVENTSCATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL EVENTS

Right to title [TITLE SPONSOR NAME] SCENIC MARATHON SERIES 2017 / 2018 - for advertising & PR use

Yes

Right to title [CO-SPONSOR NAME] SCENIC MARATHON SERIES 2017 / 2018 - for advertising & PR use

Yes

Right to title [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] SCENIC MARATHON SERIES 2017 / 2018 - for advertising & PR use

Yes

Category Exclusivity – for example right to market themselves as Official Timing Partner for SCENIC MARATHON SERIES 2017 / 2018 and sole provider of timing services to the event

Yes YesYes (No

exclusivity for media)

BRANDING & INTELLECTUAL PROPERTY RIGHTS - ALL EVENTS

LOGOS & IMAGES

Right to use a SCENIC MARATHON SERIES 2017 / 2018 Composite (lock-up) Logo on all internal and external marketing

Official Title Sponsor Logo

Official Co-sponsor

Logo

Official Supplier / Media Partner

Logo

Right to use SCENIC MARATHON SERIES 2017 / 2018 image bank – moving and photographic images – in all internal and external marketing

Yes Yes Yes

BRANDING - EVENT

Logo on Start Gate Centre TopLeft & Right Top Column

Yes

Logo on Finish Gate Centre TopLeft & Right Top Column

Yes

Display the logo on the banner at the drinking water service Yes Yes Yes

Logos on Stage Backdrop Dominant Yes Yes

Street Banners (1.20 m x 1.50 m) some along Start Straight / Finish Straight X 45 X30 X 12

Advertising Boards X 24 X 16 X 8

Branding Banner X 4 X 4 X 4

Logo on Finish Line Tape Yes Yes

Verbal mentioning of sponsor name during race by MC X 50 X20 X 10

Officials - Flag Bearers / Costume Runners / Pacer Sponsorships Dominant Yes Yes

BRANDING - OTHER

Right to appear on stage for race start and awards ceremony Yes Yes Yes

Right to receive a plaque of appreciation from the President on stage Yes Yes Yes

MC mentions during the race Yes Yes Yes

BRANDING - PARTICIPANTS, MEDALS & TROPHIES

Logo on the Finisher T-Shirt (Exclusive) Yes

Logo on Finisher medallion chain Yes

Logo on commemorative shirt Yes

PARTNER LEVEL

INVENTORY - ALL EVENTSTIER 1TITLE

SPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA

PARTNERS

SCENIC MARATHON SERIES 2017 / 2018 - ALL EVENTSLogo on the competition number (BIB) Yes Yes

Logo on team shirts and volunteers Yes Yes Yes

Logo on the Race Kit Yes

BROADCAST RIGHTS - ALL EVENTS

Press Conference - Logo on Stage Backdrop 30% Share 25% Share 10%

Branding / Advertisements as part of any internet stream (for example Livestream feed)

30% of branded area

Share of 25% of branded area

– no greater than 10%

Share of 10% of branded

area – no greater than 5%

Promotions as part of internet stream coverage Yes Yes Yes

MEDIA & PR RIGHTS - ALL EVENTS

Right to use SCENIC MARATHON SERIES 2017 / 2018 association in all promotional campaigns covering any PR and advertising

Yes Yes Yes

Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote SCENIC MARATHON SERIES 2017 / 2018 produced by the organisers

Yes Yes

A press conference to launch the Sponsorship Yes Yes

PROMOTIONAL CAMPAIGN - ALL EVENTS

Inclusion in promotional campaign – level dependent on tier Yes Yes Yes

DIGITAL & SOCIAL PROGRAMME - ALL EVENTS

Branding on SCENIC MARATHON SERIES 2017 / 2018 emails, website, and all site communications including e newsletters

Yes ProminentYes Less

ProminentYes Less

Prominent

Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts

Yes Yes

Logo inclusion in any APP produced by SCENIC MARATHON SERIES 2017 / 2018


ProminentYes Less

Prominent

EXPERIENTIAL - ALL EVENTS

Booth at Expo 48 sqm 36 sqm 24 sqm

Sampling Yes Yes Yes

HOSPITALITY & TICKETING - ALL EVENTS

Branding on Corporate tents Yes Yes

VIP Passes to event – no. dependent on Tier Yes Yes Yes

Free race entry for promotional purposes 50 20 10

Tickets to event for promotional use – no. dependent on Tier Yes Yes Yes

Branding on event tickets Yes Yes

MERCHANDISING PROGRAMME - ALL EVENTS

Opportunity to produce joint branded merchandise. Logos on specially produced SCENIC MARATHON SERIES 2017 / 2018 merchandise

Additional Additional Additional

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PARTNER LEVEL

INVENTORY - SPECIFIC EVENTSTIER 1

PRESENTINGSPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA

PARTNERS

SCENIC MARATHON SERIES 2017 / 2018 - SPECIFIC EVENTSCATEGORY EXCLUSIVITY & TITLE RIGHTS - SPECIFIC EVENTS

Right to title for example [PRESENTING SPONSOR NAME] CHANTABURI SCENIC MARATHON 2017- for advertising & PR use

Yes

Right to title for example [CO-SPONSOR NAME] CHANTABURI SCENIC MARATHON 2017 - for advertising & PR use

Yes

Right to title for example [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] CHANTABURI SCENIC MARATHON 2017 / 2018 - for advertising & PR use

Yes

Category Exclusivity – for example right to market themselves as Official Timing Partner for CHANTABURI SCENIC MARATHON 2017 and sole provider of timing services to this specific event

Yes YesYes (No

exclusivity for media)

BRANDING & INTELLECTUAL PROPERTY RIGHTS - SPECIFIC EVENTS

LOGOS & IMAGES

Right to use for example a CHANTABURI SCENIC MARATHON 2017 Composite (lock-up) Logo on all internal and external marketing

Official Title Sponsor Logo

Official Co-sponsor

Logo

Official Supplier / Media Partner

Logo

Right to use for example CHANTABURI SCENIC MARATHON 2017 image bank – moving and photographic images – in all internal and external marketing

Yes Yes Yes

BRANDING - EVENT

Logo on Start Gate Centre TopLeft & Right Top

ColumnYes

Logo on Finish Gate Centre TopLeft & Right Top

ColumnYes

Display the logo on the banner at the drinking water service Yes Yes Yes

Logos on Stage Backdrop Dominant Yes Yes

Street Banners (1.20 m x 1.50 m) some along Start Straight / Finish Straight X 45 X30 X 12

Advertising Boards X 24 X 16 X 8

Branding Banner X 4 X 4 X 4

Logo on Finish Line Tape Yes Yes

Verbal mentioning of sponsor name during race by MC X 50 X20 X 10

Officials - Flag Bearers / Costume Runners / Pacer Sponsorships Dominant Yes Yes

BRANDING - OTHER

Right to appear on stage for race start and awards ceremony Yes Yes Yes

Right to receive a plaque of appreciation from the President on stage Yes Yes Yes

MC mentions during the race Yes Yes Yes

BRANDING - PARTICIPANTS, MEDALS & TROPHIES

Logo on the Finisher T-Shirt (Exclusive) Yes

Logo on Finisher medallion chain Yes

Logo on commemorative shirt Yes

PARTNER LEVEL

INVENTORY - SPECIFIC EVENTSTIER 1

PRESENTINGSPONSOR

TIER 2CO-SPONSORS

TIER 3OFFICIAL

SUPPLIERS MEDIA

PARTNERS

SCENIC MARATHON SERIES 2017 / 2018 - SPECIFIC EVENTSLogo on the competition number (BIB) Yes Yes

Logo on team shirts and volunteers Yes Yes Yes

Logo on the Race Kit Yes

BROADCAST RIGHTS - SPECIFIC EVENTS

Press Conference - Logo on Stage Backdrop 20% Share 10% Share 5%

Branding / Advertisements as part of any internet stream (for example Livestream feed)

20% of branded area

Share of 10% of branded

area – no greater than 5%

Share of 5% of branded area

– no greater than 2.5%

Promotions as part of internet stream coverage Yes Yes Yes

MEDIA & PR RIGHTS - SPECIFIC EVENTS

Right to use for example CHANTABURI SCENIC MARATHON 2017 association in all promotional campaigns covering any PR and advertising

Yes Yes Yes

Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote for example CHANTABURI SCENIC MARATHON 2017 produced by the organisers

Yes Yes

A press conference to launch the Sponsorship Yes Yes

PROMOTIONAL CAMPAIGN - SPECIFIC EVENTS

Inclusion in promotional campaign – level dependent on tier Yes Yes Yes

DIGITAL & SOCIAL PROGRAMME - SPECIFIC EVENTS

Branding on for example CHANTABURI SCENIC MARATHON 2017 emails, website, and all site communications including e newsletters


ProminentYes Less

Prominent

Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts

Yes Yes

Logo inclusion in any APP produced by SCENIC MARATHON SERIES 2017 / 2018


ProminentYes Less

Prominent

EXPERIENTIAL - SPECIFIC EVENTS

Booth at Expo 48 sqm 36 sqm 24 sqm

Sampling Yes Yes Yes

HOSPITALITY & TICKETING - SPECIFIC EVENTS

Branding on Corporate tents Yes Yes

VIP Passes to event – no. dependent on Tier Yes Yes Yes

Free race entry for promotional purposes 50 20 10

Tickets to event for promotional use – no. dependent on Tier Yes Yes Yes

Branding on event tickets Yes Yes

MERCHANDISING PROGRAMME - SPECIFIC EVENTS

Opportunity to produce joint branded merchandise. Logos on specially produced specific event merchandise for example CHANTABURI SCENIC MARATHON 2017 merchandise

Additional Additional Additional


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BRANDINGSCENIC MARATHON SERIES 2017 / 2018 has many high profile branding opportunities ensuring Sponsors have high visibility, before, during and after the event. These include:

• Race Day Branding On Runners and at the Event• Race Village Branding• Presence in PR Campaign and Promotional Materials both On and Off Line

See inventory for full details.

PROMOTIONAL CAMPAIGNMEDIA PARTNERSHIPSSCENIC MARATHON SERIES 2017 / 2018 is seeking a maximum of 10 media partnerships.

PR SUPPORTSponsors can create media coverage through news PR activity. There will be coverage in local and national newspapers, Asian regional and international newspapers, TV, Radio and Magazines. Press releases will also be issued through a variety of regional and international running web sites.

All Sponsors and Partners will have rights to associate with SCENIC MARATHON SERIES 2017 / 2018 for PR and advertising activity.

SCENIC MARATHON SERIES 2017 / 2018 is supported by a comprehensive marketing campaign covering the following hooks:

Project LaunchEvent TeasersOnline Registration LaunchPress Conference / Sponsor AnnouncementRace Pack ShipmentExpo DayCompetition (Race) Day

PRINT MATERIALSponsors and Partners have the opportunity to have their logo and messages integrated into:

• Info Guide• Event Leaflets x 5,000• Event Brochures x 2,000• Posters x 500• Event Postcards for runners to share with friends x 6,000 postcards ORGANISED BY

RACEUP WORK LIMITED




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DIGITAL & SOCIAL PROGRAMMESCENIC MARATHON SERIES 2017 / 2018 runs a number of social media promotions throughout the year and is a great opportunity for Sponsors and Partners to integrate their brand message.

Facebook - 8,350 Page Followers - https://www.facebook.com/scenicmarathon/Digital Marketing - 20,000 database for Electronic Direct MailerseNewsletter Websites Line Friends - 3,000

OFFICIAL SITESwww.scenicmarathon.com www.chekrace.com

SOCIAL PAGESFACEBOOK PAGESFacebook/scenicmarathon Facebook/chekrace

HOSPITALITYSCENIC MARATHON SERIES 2017 / 2018 offers a plethora of fantastic opportunities to entertain customers, clients and executives at events throughout Thailand. With a number of parties plus a wealth of relaxation and recreation activities this is an excellent way to do and promote your business.

Sponsors will have a number of opportunities to entertain their guest through bespoke packages.

MERCHANDISINGSCENIC MARATHON SERIES 2017 / 2018 offers Sponsors and Partners the opportunity to produce joint branded merchandise. This could be used as give-away through media and presence marketing promotions. For example: SCENIC MARATHON SERIES 2017 / 2018 Goodie Bags.






THE SPONSORSHIP EXPERTS


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CONTACTSCENIC MARATHON SERIESc/o Raceup Work890/212 Fl.24 Room 212 BangpongpangRama 3 Road YannawaBangkokTel. + 02 020 4323 / +66 8 4692 9955www.scenicmarathon.com Alongkorn Jiamanukulkit - Race Directoremail: [email protected] Tel. +66 8 4692 9955

PAUL POOLE (SOUTH EAST ASIA) CO., LTD.198 Tanou Road Bovernives PranakornBangkok 10200 Thailand Tel./Fax: +66 2622 0605 - 7 www.paulpoole.co.th

Paul Poole - Managing Director (English Speaking) email: [email protected] Tel. +66 8 6563 3196

Udomporn Phanjindawan - Personal Assistant (Thai/English Speaking) email: [email protected] Tel. +66 8 6382 9949

SCENIC MARATHON SERIES 2017 / 2018 - Paul Poole · COMMERCIAL SPONSORSHIP & PARTNERSHIP...

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