SCC2013 - What's the true cost of free?
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Transcript of SCC2013 - What's the true cost of free?
What’s the true cost of free?Savita Custead Debbie Syrop
Jamie Gallagher
What’s the true cost of free?Debbie Syrop
www.sciencemadesimple.co.uk
WHAT’S THE PROBLEM?o High drop out rateo Lack of support from
schoolo Disruptive audienceso Low perceived value
SOME SUGGESTIONS
o Nominal chargingo Payment in kind e.g. feedbacko Special offers or discountso Build closer relationships
What’s the true cost of free?Jamie Gallagher
@jamiebgall
Experience Vs ExploitationThe path to paid communication
How do free events impact on presenters and facilitators involved?
How does voluntary working effect full time communicators?
Who am I?
My experience
Gaining Experience
• Build skills• CV experience• Networking• Flexible hours• Choice of events• Flexibility
• Little support• Hard work• Net loss of money• Career development?• Lack of respect• Two tiers
The Good The Bad
Fighting your corner
• Compete against free workers
• When do you have “enough” experience
• The guilt trip
• Volunteers- the easy route
• Lack of respect to the industry?
• The friend’s wedding
What’s the true cost of free?Savita Custead Debbie Syrop Jamie Gallagher