Scatter Business Deck - [1477]
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Transcript of Scatter Business Deck - [1477]
Hello, we are…
Consumer Driven Marketing
There is a major problem and we all know it…
Traditional advertising is deadWhen was the last time…
…you clicked on a sponsored ad or post?…a commercial had you run out and buy?…a billboard inspired you to make a purchase? What was the last billboard you saw advertsing?…a radio ad drove you into a store?…product placement motivated you to take action?
…90% say never!
problem one
Its expensiveAdWords/Social media – $120K - $50M p/yTV – $10K - $1M per 30 second adRadio – $700 - $1500 per 30 secondsBillboards – $1000 - $100K per dayPrint – $5000 - $500K per ad
problem two
Its ineffectiveLow conversion rates75%+ reject typical advertising Consumers are more selective than everNo exact way to quantify social actions
Until now there has been no motivation for consumers to engage with a businesses advertising, marketing or media let alone promote it to friends.
The Buyers PyramidTypical advertising is only effective on 3-7% of an audience.
Based on studies of the buying patterns of thousands and thousands of people globally.
This means 90% of any audience are completely closed to your advertisng efforts.
Introducing…
The future of marketing
The appFor consumers
A place to get great deals and rewards from businesses
For businesses
A marketing device in the hands of +6 billion
consumers.
The business platform
Full controlKnow exactly how
performance is tracking overall at a glance.
How it works Step 1
Offer
Step 2
Convert
Step 3
Influence
Create a campaign and offer a reward to consumers
Consumers promote the content to collect the reward
Consumers friends actually pay attention to the content and engage as well
Here's a few quick facts about C2C you must
know…
Consumers trust word-of-mouth more than anything else.According to the Nielsen Global Trust In Advertising Survey, 92% of people trust recommendations from friends
According to studies done by Mckinsey & Co, Word of Mouth…
1: Influences up to 50% of all purchasing decisions.
Word of Mouth…
2: Generates more than twice the sales of paid advertising.
Word of Mouth…
3: Influences every single stage of the consumer's buying journey.
Word of Mouth is:
4: Up to 50x more likely to trigger a buying decision!
Friend or family member
Business or brand
The solution
Scatter is effectiveConsumer driven marketing produces a far greater result than other forms of marketing because:
1. 92% of people trust and act on recommendations.
2. WOM generates more than twice the sales of paid advertising.
3. It influences a buyer through the 3 main stages of buying: Initial observation, evaluation and moment of purchase.
4. It is 50x more likely to trigger a buying decision.
The solution
Scatter is affordable
$2 = 1 x customer + av. 1000 recommendations.
You only pay for a successful engagement that produces customers and exposure.
The act of scattering is the act of purchasing and recommending at the same time.
Scatter gives you the customer, the exposure
and then more customers because we usually have
friends with similar interests right?!
August 2015Audience of 50,000
September 2015Audience 500K
October 2015Audience of 1M
November 2015Audience 2.5M
Pre-launch traction
The futureDecember 2015
First marketing activation to hyper drive consumer audience.
There will be a huge influx in consumers downloading the app and scattering for deals.
Position your business on the app now to capture this consumer frenzy – especially leading into Christmas.
Audience growth est. 10M.
So what is Scatter?Simply put…
It is a business platform and smart phone application.
It does two things:
It drives more customers through your door to buy and gives your business the best exposure on the planet, controlled word of mouth exposure.
The result:
People buying from you and promoting you to all their friends and family at the exact same time.
What will scatter do for your business?
Give you real people purchasing and then promoting your business.
Give you a simple way to have automated word of mouth exposure.
Enable you to have a channel of marketing that creates more loyal customers.
Why use Scatter?
Because 75% of people reject typical advertising.
Because 100% of people love engaging deals.
Because Scatter gives you a customer and a recommendation to the consumers circle of influence.
Because 92% of people trust recommendations from friends.
To Summarise
Let your consumers be a driving force in your
business!
Next actionDo you see value in having automated word of mouth?
Would having a system in place that produces sales revenue, growth and positive exposure be of value?
Scatter has people buying and promoting your business, so ask our staff how it can fit into your business because 100% of businesses can use more customers, and that is what we do.
THANK YOU