Scandinavia Sustainable Meetings Region
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Transcript of Scandinavia Sustainable Meetings Region
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ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• Case study of how to create a sustainable region or destination
• Examples from Scandinavia• Applicable to any destination• Highlights leadership role of CVB
Agenda
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“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …
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The question is:
will there be enough leaders in time?”
Dr. Karl Henrik Robèrt, Founder The Natural Step
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Workshop to create a shared
vision of Success
Step 1: Gothenburg, Sweden 2010
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Step 1: Gothenburg, Sweden 2010
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ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
CO-CREATING THE VISION
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Step 2: Reykjavik, 2011
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
1. Created input for development of a sustainability charter for members
2. Brainstormed and prioritized actions that could be undertaken by destinations
3. Generated input for the creation of a common sustainability measurement framework
Step 2: Workshop results
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Launched the Scandinavia Sustainable Meetings Accord
Launched a common set of performance indicators
16 destinations provided data to benchmark sustainability performance
Workshop to discuss implementation
Step 3: Tampere, Finland 2012
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ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Accord – common commitment, shared responsibility
1.Engaging our clients, partners and other interested parties in dialogue about sustainability2.Educating, sharing knowledge and recognizing best practice.3.Encouraging and supporting private-public collaboration with other destinations4.Providing resources to planners to identify responsible, sustainable and certified suppliers
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ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN
Accord – common commitment, shared responsibility
1.Advocating efficient, equitable and more sustainable use of resources.2.Facilitating the increased use of environmentally friendly transport3.Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020.4.Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.5.Giving back to the community
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ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCANStep 3: 30 organisations signed the accord
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UNIQUE
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Hardware: Infrastructure of city-Recycling -Carbon Emissions-Public Transport
Software: Meetings industry commitment-% certified venues/hotels-CVB sustainability communications-CVB support to help clients be sustainable
SCANDINAVIA DESTINATIONS SUSTAINABILITY INDEX
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Destination Index
0
5
10
15
20
25
0 5 10 15 20 25 30
Soft
war
e
Hardware
2012 Scandinavian Destination Sustainability Index
STOCKHOLM
REYKJAVIK
TRONDHEIM COPENHAGEN
GOTHENBURG
AALBORG
STAVANGER TAMPERE UPPSALA
ESPOO
MALMÖ
KARLSTADAARHUS
HELSINKI OSLO
TURKU
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Climate Leaders
100% cities have climate plan5.48 t/co2 average per capita emissions 33% Average 2020 co2 Reduction Target 49% Average Renewable Energy Mix65% average waste diversion rate for the city
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64% of Congress and Exhibition Centers are eco-certified
100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala
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59% of all hotels are
eco-certified
Trondheim 95%
Gothenburg 87%
Stockholm 83%
Stavanger 80%
Malmo 81%
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POLICY
Only 25% of CVBs have a publicly
available sustainability
policy
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
63% Put basic sustainability
info
on web
38% provide
green guides
31% supplier lists
25% offer to
ols to clients
CVBs need to do more to help clients be more
sustainable
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Collaboration
Real success is driven by public private partnerships
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Case study: Denmark Use the 2012 Danish Presidency of the EU to inspire
greater collaboration, innovation and sustainable development of the meetings industry.
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Deliverables: draft
www.sustainableeventsdenmark.org
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DSEI, the result and how to…
http://da.video.eu2012.dk/video/4850225/our-journey-to-make-the-eu
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• Aarhus– No economic driver. No ”pyramid”– 44% of city hotel rooms certified– Increase in certified rooms by 150% in 2013– 360 focus. Also outside the meeting room
• Support to Local Champions GoGreenAarhus day, Aarhus sustainbility festival, Northside Festival
Local Conditions, Denmark
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
Our local champions creating a local market
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
go:sustainGothenburg Sustainable Meetings Project
32
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Market and Gap Analysis
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Gre
en M
eeti
ng
s
Green Destination Infrastructure
Industry Thought Leaders
Developing Leadership
Copenhagen
London
Amsterdam
Budapest
AthensBangkok
Stockholm
Seoul
ParisBerlin Vienna
Performance Leadership
Process Leadership
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Project Architecture
35
Private-Public Top Down – Bottom Up Approach
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Collaborate Plan
36
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
HOW DO WE BECOME the WORLD´s LEADING SUSTAINABLE MEETINGS DESTINATION?
go:sustain
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
go:sustain RESULTS SO FAR
100% Venues Certified
87% Hotels Certified
50% Taxis Certified
450 Attendees at
Sustainability Day
All city events (7)
certified
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
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A framework for success
Copenhagen Sustainable Meetings Protocol
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
10 Recommended actions
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Lessons learned on the journey
1. Collaboration improves results, reduces work and lowers cost
2. Sustainability strengthens community
3. Competition is a driver
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BEWARE!IT’S EASY TO GET LAZY
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• Challenges– Climate fatigue– ”Non believers”– Lack of expertise in organisation
• Multiple stakeholders needed
• The 2012 benchmark– 2013 and forward?
• Facilitation for those involved and invitation to those who are not
• Danger of those with least ambition to set the tone
SSMA, what now?
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN
• Religion?– No, it’s business.
• USP and advantage on international level
WHY?
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ICCA Scandinavian Chapter: Twitter: #ICCASCAN