Scaling transferwise
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Transcript of Scaling transferwise
![Page 1: Scaling transferwise](https://reader031.fdocuments.in/reader031/viewer/2022030304/5876ff671a28abf3398b6f97/html5/thumbnails/1.jpg)
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SCALING TRANSFERWISE
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FIRST INTRODUCTIONS
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TEQUILA
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STARTUPS
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TRANSFERWISE WAS STARTED TO SOLVE A PROBLEM
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Transferring over £0.5bn a month
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Saved our customers over
22 m GBP a month
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HOW DID WE GET HERE ?
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EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
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WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
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SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
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NPS
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WOULD YOU RECOMMEND US TO YOUR FRIENDS ?
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Detractors Neutral Promoters
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1 2 3 4 5 6 7 8 9 10
Detractors Neutral Promoters
Total
Promoters - Detractors
= NPS
WOULD YOU RECOMMEND US TO YOUR FRIENDS ?
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IF PROMOTERS > DETRACTORS YOU WILL GROW
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NB THIS IS HARD
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RATIONALRATIONAL EMOTIONAL
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RATIONALPRODUCT BRAND
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
BRAND
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TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE
BETTER THAN THE ALTERNATIVE
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BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD
DESERVES IT
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
BRAND
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PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB
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GIVE YOUR CUSTOMERS STORIES TO TELL
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You can’t copy that !
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
A MOVEMENT
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
OWNERSHIP PRIDE
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HOW DOES THIS SCALE ?
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CULTURE
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WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT
FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR
CUSTOMERS AND DRIVE OUR GROWTH
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THE CURRENCIES TEAM WORKS ON LAUNCHING NEW CURRENCIES
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IT IS AUTONOMOUS & INDEPENDENT
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Currencies Operations Verification Conversion Experience Virality Marketing
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HOW DOES CULTURE SUPPORT THIS ?
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VALUES, PROCESSES & BEHAVIOURS
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VALUES
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60 TO 400+ TRANSFERWISERS IN 18 MONTHS
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OUR APPS
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MORE THAN JUST A PRETTY APP
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99% OF THE WORLDS BANKS DO NOT HAVE AN API
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DEVELOPING SOMETHING
AN ORDER OF MAGNITUDE
BETTER
DEVELOPING SOMETHING
THAT DID NOT PREVIOUSLY
EXIST
=
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INSTANT TRANSFERS
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OUR TEAMS BECOME VERY POWERFUL WHEN THEY CAN
HACK THE API
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OUR TEAMS BECOME VERY POWERFUL WHEN THEY CAN
HACK THE API THE BANKING NETWORK
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WHY DO WE OPERATE THIS WAY ?
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THE PRIZE
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A BANK COULD HAVE STARTED TRANSFERWISE AT ANY POINT IN THE
LAST 100 YEARS
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REFOCUSSING AN INDUSTRY FROM SHAREHOLDER VALUE TO CUSTOMER
VALUE IS HARD
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PRODUCT = PEOPLE
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ONWARDS@nilanp