©2016 EXPEDIA | ALL RIGHTS RESERVED

Scaling Innovation with a growing business

Scott Horn @scottjhorn

• Expedia’s growth • Lean - TPS - The Scientific Method • Iteration Cycle - WIGWAM • Minimum Viable Product - MVP • Analytics and UX/CX Research • Tools and Techniques

2016

Microsoft Expedia Travel Services

IPO

1996

Lean = Build + Measure + Learn

Image from Eric Rees and Lean Startup Co - https://twitter.com/leanstartup

https://en.wikipedia.org/wiki/Scientific_method

The Iteration Cycle is a process that you can use to improve anything over time.

Watch: What works? What doesn’t?Ideate: What could you improve?Guess: Based on experience, which idea do you think will make the biggest impact?Which? Decide which change to make.Act: Make the change.Measure: Was it positive or negative? Should you keep it or go back?

Text from https://personalmba.com/iteration-cycle/

Image Source http://blog.deming.org/2014/11/minimal-viable-product/

Product Adoption Curve

Innovators Early Adopters

Early Majority Late Majority Laggards

Tech Enthusiasts

Visionaries

Pragmatists

Conservatives

Skeptics

From https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en Golden circle from: http://blog.hubspot.com/customers/3-takeaways-from-start-with-why

…because you see, when TiVo launched their product, they told us all what they had. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits without you even asking." And the cynical majority said, "We don't believe you. We don't need it. We don't like it. You're scaring us."

Image Source https://www.nngroup.com/articles/which-ux-research-methods/

Takeaways

1. Embrace a feedback loop to listen to your customers and partners

2. Enable Science over Process (continuously improve)

3. Utilise technology for collaboration