Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.
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Transcript of Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.
![Page 1: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/1.jpg)
Scaling in Fair TradeStrategies for Growth
![Page 2: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/2.jpg)
Intro
• Mata Traders• What we’re discussing today
![Page 3: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/3.jpg)
Product Mix
• It must sell – Something that people want at the right price point
• Don’t do the same thing that someone else is doing– Unless you’re selling it
to a different market• Test the Market– Start small– Direct to retail– Focus groups
• Stick with what works
![Page 4: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/4.jpg)
Sales
• Make Sales the #1 Priority– Sell anyway you can– Sales cures all
• Trade Shows– NYNOW (Artisan Resource)– Say hi to everyone– Conversation starter– Good booth display
![Page 5: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/5.jpg)
Sourcing
• Relationships with our producer organizations– Willing to start small and grow with us– Built trust and personal relationships– Deal with challenges together and learned from them
• Write back! Respond tobuyer inquiries within 48 hours
• Adding new suppliers – Don’t overextend
![Page 6: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/6.jpg)
Finance
• Anticipate your cash flow, understand your numbers, and maintain financial discipline
• Know your funding options– Shared Interest• Funded growth
of purchase orders
![Page 7: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/7.jpg)
Staffing
• You need to hire people to grow• Don’t hire until it’s necessary• Get people when you really need them
![Page 8: Scaling in Fair Trade Strategies for Growth. Intro Mata Traders What we’re discussing today.](https://reader035.fdocuments.in/reader035/viewer/2022081516/56649f175503460f94c2d840/html5/thumbnails/8.jpg)
Value Add
• Design– A unique aesthetic
• Manufacturing– Fair Trade/Handmade
• Marketing– Branding and
our next step