SCAdigital Mini Presentation on The Internet of Things
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Transcript of SCAdigital Mini Presentation on The Internet of Things
Chris Johnson Tittle Slide JOE HARDY HEAD OF DIGITAL DEVELOPMENT
The Internet of Things!!
(or: how many Exabytes will be written about your life?)!
The Internet of Things (madeyuppy c. 1999 Kevin Ashton) !A network of uniquely identifiable
objects that relay granular data about themselves via the Internet!
The Journey
We’ve already seen the first step of the Internet of Things explosion in
the last 6 years!
GPS Co-ordinates!Internet Searches!
“Hyper-granular” / “Chatty” Data!
Media Consumption!Always On!Form Factor!
We Live in the Cloud!
The amount of information generated during the first day of a
baby’s life today is equivalent to 70 times
the information contained in the
Library of Congress!– The Human Face Of Big Data!
Now what’s next?!
“… there will be nearly 26 billion devices on the Internet of Things by 2020.” – Gartner!
Now what’s next?!
Exabyte?!• 1.1529215 × 1012 bytes!
• 1,000 petabytes!
• Or: 1,000,000 terabytes!
• Or: 1,000,000,000 gigabytes!
For context:
Facebook ingest 500TB of data every day!Google is estimated to be sitting on around 10EB of data at present!
There’s always the question of who is interested in getting their hands
on the data and why …!
Example #1!
“For those of you that use the Moves app — the Moves experience will continue to operate as a
standalone app, and there are no plans to change that or commingle data with Facebook.”!
– Moves official statement, Apr 24 (www.moves-app.com)!
Example #2 - Nest!• Home automation technology
company founded by one of the original team leads of Apple’s iPod!
• Acquired by Google for $3.2b!
• Why does Google want this data?!
“We expect that the acquisition will enhance Google's suite of products and services and allow Nest to
continue to innovate upon devices in the home, making them more useful, intuitive, and thoughtful, and to
reach more users in more countries.”!– Google, 10k Filing for Acquisition of Nest (sec.gov)!
More reading?!• The Cisco Connections counter!
http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342!
• Wikipedia (duh)!http://en.wikipedia.org/wiki/Internet_of_Things!
• Wired: “What Google Really Gets Out of Buying Nest for $3.2 Billion”!http://www.wired.com/2014/01/googles-3-billion-nest-buy-finally-make-internet-things-real-us/ !
• Werner Vogels (Amazon CTO) Closing Keynote, AWS Summit!http://www.slideshare.net/AmazonWebServices/closing-keynote !
Thanks! [email protected]