SBCVA Annual Meeting Presentation
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Transcript of SBCVA Annual Meeting Presentation
![Page 1: SBCVA Annual Meeting Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042719/568c33771a28ab02358cd342/html5/thumbnails/1.jpg)
December Meeting 2013
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Board of Directors & Staff
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Mission, Vision & ValuesPresident’s Message
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SBCVA MissionTo promote the wine industry in Santa Barbara
County (per by laws)
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SBCVA Vision
For Santa Barbara County to be known for world-class, authentic wines worth seeking out
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SBCVA Values
Have the members best interests in mindAll members will succeed together
Encourage participation and engagement
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2013-2014 Goals The region should be the brand, not the association Out source and reinvigorate events Work together (unify) with other wine and travel
associations to maximize efforts Increase member and community communication and value Become the central voice/entry point for Santa Barbara
County wines Expand membership (qualified and associate) Increase revenue so we can do more Increase engagement of members in community & industry
issues
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2013 Accomplishments
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How do we get there? The roadmap for 2014 and beyond
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New Brand Identity
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New Brand Identity
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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One Big Happy Family The AVAs
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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Marketing Collateral UpgradeWebsite, Brochure, Ads
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New Brand IdentityYour Journey Starts Here
Seth and Michael L.
![Page 21: SBCVA Annual Meeting Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042719/568c33771a28ab02358cd342/html5/thumbnails/21.jpg)
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
![Page 22: SBCVA Annual Meeting Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042719/568c33771a28ab02358cd342/html5/thumbnails/22.jpg)
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
![Page 23: SBCVA Annual Meeting Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042719/568c33771a28ab02358cd342/html5/thumbnails/23.jpg)
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
![Page 24: SBCVA Annual Meeting Presentation](https://reader034.fdocuments.in/reader034/viewer/2022042719/568c33771a28ab02358cd342/html5/thumbnails/24.jpg)
New Brand IdentityYour Journey Starts Here
Seth and Michael L.
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New Wine Country WeekendsPartnership Announcement
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To develop the Vintners’ Festival and the Celebration of Harvest Festivals into dynamic multi-day experiences for consumers, media and trade that showcases Santa Barbara County as a world-class wine and food destination.
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East to WestNYC -> LAX
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The Low Hanging FruitSanta Barbara
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The L.A. Crowd
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Export
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Media Outreach
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Somms
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The Bloggers are Coming
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The Bloggers are Coming
Morgen
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It’s been 10 years?
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Morgen
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Updated AVA maps
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We Can’t Do it Alone.The Partnerships
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Shaping the Industry Voice
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Financial Sustainability
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Business Associates
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Hospitality Associates
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Winery Dues Structure
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2014 SANTA BARBARA VINTNERS WINERY MEMBERSHIP DUES
CASE PRODUCTION SANTA BARBARA 2014 PASO ROBLES 2013 WINE DONATION
500 $850 $1,500 6
1,000 $1,150 $2,000 12
3,000 $1,550 $3,500 15
6,000 $2,275 $5,000 18
10,000 $3,075 $8,500 24
15,000 $4,075 $8,500 24
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Vineyard Dues Structure
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Budget Overview
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2014 vs. 2013 BudgetTOTAL INCOME $910,000 $472,000
Events $418,000 $245,000Membership Dues $347,000 $164,000Marketing Programs $110,000 $ 10,000Other $ 35,000 $ 53,000
TOTAL EXPENSES $888,500 $563,000
Events $218,000 $126,000Marketing & Advertising $300,000 $ 60,000Administration & Office $300,000 $250,000Research $ 15,000 $ 6,250Other $ 55,500 $120,750
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Questions
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Reception