SB-Roadshow-Scott-Tasting-Room
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In Your Tasting Room Sell More Wine
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Improving the tasting room experience
Transcript of SB-Roadshow-Scott-Tasting-Room
In Your Tasting Room
Sell More Wine
But What About Why?
Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
1. Empower your Staff
Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
2.Understand the Permission Ladder
Active outreach and networking plan
Visitor
Print collateral
Visitor
Customers are our Friends
Visitor
Drive the right traffic
Visitor
Staff
1st time buyer
1st time buyer
Ask for the sale
1st time buyer
Know when to throw in the towel…But don’t give up too quickly
1st time buyer
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0
5
10
15
20
25 1st time buyer
Understand the Permission Ladder
Repeat Customer
Club Member
The Dating Relationship
Club Member
Make it Appealing
Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
Think of the customer experience
Secret Shop
Actionable Items
1. Empower your staff2. Understand the permission ladder3. Provide a unified experience
Sell More Wine
Hello My Name is
Scott McCormick
Monitor social media
The danger of reliance on ROI
4Select as POS that’s customer focused
Use your POS as a toolin your tasting room
Sell More Wine
