Sawgrass marriott
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Transcript of Sawgrass marriott
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Florida's First Coast of Golf
Sawgrass Marriott Golf Resort & Spa
Florida's First Coast of Golf Florida's First Coast of Golf
Florida's First Coast of Golf
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Florida's First Coast of Golf 60 Second Commercial
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Your Membership Dues of $3,035 are part
of a $1.84 Million co-op Marketing Plan
Sawgrass Marriott Resort & Spa Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Sawgrass Marriott Resort & Spa's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
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Sawgrass Marriott Resort & Spa
Digital Marketing through FFCG | |
| | Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG February, May & September 2013 Co-operatives:GolfStyles, GolfWeek.com, | | Golf.com Q4 2012 & Q1 2013
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Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsSocial Media announcements Co-op marketing campaign
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Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
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Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
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Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
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Responsive Designed Mobile Site
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Click Through Comparison YTD Oct - May
2011 - 12 = 6462012 - 13 = 2,674
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Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
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MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation
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Global Golf PostMay 6, 2013 Issue
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Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
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New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
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Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
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SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
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International Efforts
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THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
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In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning