Savoy Group Corporate Portfolio (Oct2016)

29
CORPORATE PORTFOLIO

Transcript of Savoy Group Corporate Portfolio (Oct2016)

C O R P O R AT EP O RT F O L I O

ROYAL SAVOY VILLAS I ROYAL SAVOY HOTEL I SAVOY HOTEL I SIERRA HOTEL I SOHO SQUARE

THE MOST AWARDED HOTELS & Leisure Management Company

TOP 25 IN MIDDLE EASTSERVICE I LUXURYROYAL SAVOY HOTEL

TOP 25 IN EGYPTSERVICE I LUXURY I ROMANCEROYAL SAVOY HOTEL

2016

TRAVELLERS’ CHOICE

WORLD TOP 25 HOTELSROYAL SAVOY HOTEL

TOP 25 HOTELS IN EGYPTSERVICE I LUXURY I ROMANCEROYAL SAVOY HOTEL

TOP 25 HOTELS IN EGYPTSAVOY HOTEL

2015

TRAVELLERS’ CHOICE

SUPERIOR SERVICEROYAL SAVOY HOTEL

SUPERIOR SERVICESAVOY HOTEL

SUPERIOR SERVICESIERRA HOTEL

2016

CERTIFICATE OF EXCELLENCE

SUPERIOR SERVICESAVOY HOTEL

SUPERIOR SERVICEROYAL SAVOY HOTEL

SUPERIOR SERVICESIERRA HOTEL

2015

CERTIFICATE OF EXCELLENCE

SAVOY HOTELSUSTAINABILITY IN TOURISMSAVOY HOTELSIERRA HOTEL

EXCELLENCEIN HOSPITALITYSAVOY HOTEL

20152015 WINNER 2015 WINNER

HALL OF FAMETRAVELLIFE CERTIFICATION TOP HOTELS

EGYPT’S LEADING LUXURY HOTEL VILLAQUEEN CLEOPATRA VILLA

2016 WINNERWORLD TRAVEL AWARDS 2 YEARS IN-A-ROW

2014 - 2015EGYPT’S LEADING RESORTSAVOY HOTEL

20 16TRAVELERS«CHOICE

CORPORATE PRESENTATION

02. Our vision

03. Message from the chairman

04. Message from CEO

GOVERNANCE STRUCTURES

07. Board members

07. Board of Directors

BRAND ARCHITECTURE

09. Tirana and affiliate companies

10. Sun International

13. Powerful brands

DEVELOPMENT

15. Hotels Expansion

16. Savoy Group Expansion

18. Soho Square Expansion

20. Savoy Group Hotels & Resort Brand Portfolio

30. Our strategy for high quality growth

31. Main figures

32. Core values

33. Ambition 2017

DIGITAL HOSPITALITY & DISTRIBUTION

35. Digital hospitality

36. Customer experience in digital mode

38. Sales Force

39. Marketing partnership

40. Loyalty program

HUMAN RESOURCES

43. Human Resources

SUSTAINABLE DEVELOPMENT

45. Travelife certification

46. Commitments and achievements

REPUTATION & LEADERSHIP

51. Awards and recognisitions

CONTENTS

SAVOY GROUP 2016 CORPORATE PORTFOLIO 1

FOR THE DISCERNING LEISURE AND BUSINESS

TRAVELLER, THE SAVOY GROUP AIMS TO BE THE

BENCHMARK BRAND THROUGHOUT THE RED

SEA BY WHICH ALL OTHER RESORTS ARE JUDGED.

THE LEADING RESORT OFFERING HIGH-END

HOSPITALITY, SERVICES, ENTERTAINMENT AND

STATE-OF-ART BUSINESS TECHNOLOGY TO ALL

SHARM EL SHEIKH EXPLORERS.

OUR VISION

SAVOY GROUP 2016 CORPORATE PORTFOLIO 3

SAVOY GROUP’s portfolio is our professional showcase of our achieved milestones,

set values over the past years, and our defined set plans for the coming future.

SAVOY GROUP is known for its equilibrium strategies financial/marketing/assets

development among all its components from SAVOY VILLAS, ROYAL SAVOY,

SAVOY, SIERRA & SOHO.

We have defined a vision that marks the path to follow, inspired by our values,

shaped by our passion for quality hospitality and fulfilment of upscale services

toward our guests, without wavering on our set principal and commitments toward

an active role into our industry and country’s development.

With this ambitious guiding us, we have always crafted our business plans set

on our main strengths, committed management & team, marketing partners and

registered marks events, industry partners in key operating markets all supported

by specific initiatives, and rigorous methodology toward our set mission of revenue,

GOP, asset development, and strong market positioning.

Our five years plan, designed to overhaul our group into a multi property

management company, in at least two or more other resorts/destinations with a

very positive reference at international level.

SAVOY GROUP is determined to deliver our promises without compromises to

fulfil our objectives toward all our partners, guests, and associates. We have started

to leverage this combination of strengths and the industry will acknowledge it in

the near future.

Thank you

Mootaz SolimanCEO

CORPORATE PRESENTATION

MESSAGE FROM THE CEO

Emad AzizFounder &Chairman

It gives me great pleasure to welcome

you to the magnificent Sinai Peninsula,

where in modern days East meets

West. Sharm El Sheikh, affectionately

known as the “City of Peace” by locals,

has more to offer than beautiful

beaches, rich underwater treasures

and all-year-round sunshine.

This blissfully isolated resort town

is built on centuries of history and

culture, from the burning bush

witnessed by Moses at Mount Sinai to

the mystical way of the nomadic tribes.

This desert has seen it all and it was my

dream from the beginning to share this

wonderful destination with the world.

We proudly boast three stunning

international award-winning hotels.

Maintaining a high level of service

throughout, we constantly devote

ourselves to excellence. Each of

our facilities is tailored to all tastes,

whether you are looking for luxury,

entertainment and activities or spa

and relaxation, you are guaranteed to

find what you are looking for. And with

our award-winning SOHO SQUARE

conveniently located between SAVOY,

ROYAL SAVOY and SIERRA you will

find everything you need at your

finger-tips.

I sincerely hope you enjoy your stay

with us and look forward to welcoming

you again

Chairman.

CHAIRMAN’SSTATEMENTS

CORPORATE PRESENTATION

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 54

GOVERNANCESTRUCTURE

AMR EL SEROUGY

Board Member Security

EMAD AZIZ

Founder & Chairman

NAGY ZARIF

Founder & Chairman

MOOTAZ SOLIMAN

CEO

HOSSAM EL ARABY

Board Member Finance

RAMY RIZKALLAH

Board Member Public Relation

HODA YOUSSEF ISHAK

Chairman Office Manager

JACQUES PETER

Savoy Hotel General Manager

THERESE AZIZ

Resort manager Sierra

TAREK FATHI KAMEL

Soho Manager

HANY MAKRAM EBEID

Area Director of Sales & Marketing

CHRISTOPHE NOEL

Group Director of Foood & Beverage

IHAB FATHY KAMEL

Executive Chef

ALAA ALFRED FOUAD

Group Director of Engineering

ZAKI MOHAMED BAHAA EL DIN

Director of Human Resources

BOULES AGEEB GEORGEY

Director of Credit

NABIL SAMIR EBRAHIM

Financial Controller

HANY ABDEL SAYED

Royal Savoy Manager

HANY HANNA BESHAY

Director of Rooms

AYMAN KAMEL FARAGALLAH

Executive Assistant Manager

EMAD SADEK MIIKHAEIL

Assistant Director of Engineering

BOARD MEMBERS

BOARD OF DIRECTORS

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 76

TIRANA &AFFILIATE COMPANIES

SAVOY GROUPSavoy Group is the leading brand in Sharm El Sheikh by

providing flawless hospitality and a matchless variety of

accommodation, restaurants and entertainment.

SHARM TOURISMBUREAULorem ipsum dolor sit amet, consectetur

adipiscing elit. Donec maximus elit dolor,

vitae pharetra neque.

SHARM DIRECTLorem ipsum dolor sit amet, consectetur adipiscing

elit. Donec maximus elit dolor, vitae pharetra neque.

SUN INTERNATIONALis the leading incoming tourism

organizations in Egypt, with a market

share apporaching 10%.

BRANDARCHITECTURE

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 98

Sun International was founded by Savoy Group in 2004 and has been active in the incoming

tourism segment, enjoying every year a dynamic growth in terms of arriving passengers,

revenue and market share. Resulting to one of the leading incoming tourism organizations in

Egypt, with a market share apporaching 10%.

The demand of most main tour operators for extending the succesful cooperation in additional destinations, has

lead Sun International, since 2007 to the expansion of its operations to additional Egyptian destinations, such as

Sharm El Sheikh, Hurghada, Luxor , Cairo, Marsa Allam, Dahab and Taba through a network of own offices and

affiliates.

SUN INTERNATIONAL

SAVOY GROUP 2016 CORPORATE PORTFOLIO10

PERFORMANCEUK550,000 travellers

EAST EUROPE375,000 travellers

GCC & ME250,,000 travellers

OUR ROUTE TO MARKETLOCAL & FOREIGN COMPANIES

SAVOY GROUP 2016 CORPORATE PORTFOLIO 11

UPPERUPSCALE

ALLINCLUSIVE

HALF BOARD

FULL BOARD

S-CLASS

E-CLASS

HALF BOARD

FULL BOARD

UPSCALE

UPPERMIDSCALE

From upper-upsacle to upper-midscale Savoy Group Hotels and Resort

brands meet all the needs of business and leisure travelers seeking comfort,

attention and high-quality services.

POWERFULHOTEL BRANDS

UPSCALE

SAVOY GROUP 2016 CORPORATE PORTFOLIO 13

ROYAL SAVOY HOTEL

SAVOY HOTEL

SIERRA HOTEL

ROYAL SAVOY VILLAS

DEVELOPMENT

2001 406 + 13 villas 298 40 + 9 Villas

332 56 + 9 Villas

414 393 80 + 9 Villas

2005

2010

2015

Number of rooms Number of rooms Number of rooms

SAVOY HOTEL SIERRA HOTEL ROYAL SAVOY

HOTELS EXPANSIONFROM 2001 TO 2016

Etiam nec aliquam lectus. In accumsan ornare nibh vitae commodo. Suspendisse

venenatis purus pretium augue euismod, vitae porttitor lectus viverra. Sed et porta

elit. Duis posuere diam nunc, at suscipit purus sodales nec. Mauris at neque augue.

Sed eu sodales mi. Duis nisi erat, elementum et felis eget, tempor ornare mi.

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1514

First Company hotelSavoy Hotel

Opening Sierra Hotel

Launchof the Savoy Clubloyalty program

Launch34 new rooms at Sierra hotel

Launch of theSOHO Square

Launch16 junior suitesat Royal Savoy

Opening of theRoyal Savoy Hotel

Opening of theRoyal Savoy Villas

2001 2002 2003 2004 2005 2007 20112008 20122009 20132010 2014 20162015

SAVOY GROUP EXPANSIONHISTORY OF SAVOY GROUP

Savoy Sharm El Sheikh Hotel endeavours to become the leading

hotel in Sharm El Sheikh by providing flawless hospitality

and a matchless variety of accommodation, restaurants and

entertainment.

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1716

Grand openingSOHO SQUARE

Launch ofMandarin Bar

Opening of the:Zen restaurant

Opening of the:Teppanyaki restaurant

Opening of the:Mai Thai restaurant

Opening of the:Luxor restaurant

Opening of the:Fusion 21

Launch ofSoho Egyptian Cotton

Opening of the:View Lounge

Opening of the:Fruit City

Soho Studio

Heineken Bar

JU & CO

Crystal Lounge

Opening of the:Akuna MatataFood Court

Opening of the:Cafe Chino

The Queen Vic

Bownling Alley

Oxygen Bar

Electric Bar

Fontana Bar

Pangaea Nightclub

L’Entrecote HouseEl Kahwa

Mandarin Terrace Bistro

Opening of the: Soho Tennis &Racket Centre

Bombay restaurant

Polo Bar

Culturama

Salon de The

Ice BarAmon Book Store

2007 2008 2009 2010 2011 2012 20162013 2014 2015

Relauch of theSoho Sushi

SOHO SQUARE EXPANSIONHISTORY OF SOHO SQUARE

SOHO Square Sharm El-Sheikh - the Middle East’s leading

shopping and entertainment center, the finest in the Red

Sea region. Soho square isn’t just a promenade lined with

shops, it’s a hub for entertainment, shopping, clubbing, dining

and sport activities and has numerous pieces of public art, a

dancing fountain, Shisha Island, fabulous statues, fountain bar,

international restaurants, public stage and kids arcade, all works

for a great environment to enjoy with friends, family and couples.

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 1918

Opening of the:Kitano Bar

Koroum of the Nile

www.royalsavoy-sharm.com

For customers who desire the finest expression of luxury. The Villas,

offers a place with emphasis on architecture and design, style and

glamour targeting the affluent consumers.

The nine award-winning villas offer outstanding views, impeccable service

and all of the advantages of a 5-star hotel. Directly overlooking the sea, the

Royal Savoy Villas are the crown jewels of the Savoy resort. Inspired by Africa,

each is individually styled in differing themes, creating a unique and luxurious

environment that will transform your holiday into an unforgettable experience.

Relax in the comfort of a ‘home away from home’. Secluded and luxurious,

each villa boasts a private heated swimming pool, beautiful garden and butler

service on request.

ROYAL SAVOY VILLAS 9VILLAS

ALL VILLASOVERLOOK-ING THE SEA

PROXIMITY TO SOHO SQUARE

STYLED INDIFFERENT

THEMES

PRIVATEPOOL IN

EACH VILLA

Villa Aswan

Villa Luxor

Villa Alexandria

Villa Giza

Villa Cairo

Villa Queen Cleopatra

Villa Queen Farida

Villa Queen Nazli

Villa Queen Nariman

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2120

www.royalsavoy-sharm.com

An upper-upscale hotel brand, targeting the upper class consumers, who are

seeking privacy and relaxation in a place to restore your body and mind with

personalized services, away of the city. It’s an exclusive hotel within a hotel.

The nine award-winning villas offer outstanding views, impeccable service

and all of the advantages of a 5-star hotel. Directly overlooking the sea, the

Royal Savoy Villas are the crown jewels of the Savoy resort. Inspired by Africa,

each is individually styled in differing themes, creating a unique and luxurious

environment that will transform your holiday into an unforgettable experience.

Relax in the comfort of a ‘home away from home’. Secluded and luxurious,

each villa boasts a private heated swimming pool, beautiful garden and butler

service on request.

ROYAL SAVOY HOTEL

80ROOMS

FORADULTS

ONLY

UNLIMITEDSPA

SERVICES

CONCIERGESERVICE

PRIVATELOUNGE

42 rooms

8 suites

18 junior suites

11 two bedroom suites

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2322

www.savoy-sharm.com

Is an upscale hotel brand, targeting the upper - middle class consumers,

offering quality facilities with a genuine friendly and attentive service

of Savoy staff. We inspire our guest to discover and experience

Rated 5 stars deluxe , the Savoy is spread over 200,000 m2 of lush tropical

foliage waterfalls and serene surrounding and embodies the highest traditional

values, with exceptional restaurants, bars, pools, sports & diving facilities in

addition to a wellness Centre and spa.

Stunning in architectural design , the hotel boasts impeccable style; From its

marble floors to high ceilings decadent interiors to simplistic colour themes,

the Savoy exudes sophistication. Great views of the hotel grounds and Tiran

Island are afforded by its upper floor location. Some 414 superiorly designed

rooms range from single - double and triple rooms to the lavish Presidential

Suite. Each of the rooms and suites is furnished with high quality fixtures and

designed to give guests a restful experience.

SAVOY HOTEL 414ROOMS

DIVINGCENTRE

HEALTH CLUB &

SPA

PROXIMITY TO SOHO SQUARE

136 sea view rooms

55 pool view rooms

161 garden view rooms

46 family / triple rooms

13 diplomatic suites

1 presidential suite

2 rooms for guests with special needs

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2524

www.sierra-sharm.com

Is a upper mid scale, premium all-inclusive hotel, targeting the mid- class

consumer, designed to be friendly and inviting. We offer our guests the

attentive hospitality and wide added values at competitive price.

The Sierra hotel is a family-style 5-star-all-inclusive resort with exceptional

room options-pools-activities for kids and a Wellness centre. It caters for a wide

range of guests from holidaymakers and honeymooners to business corporates.

Covering an area of 116,000 square meters - the resort offers a wide range of

facilities throughout its glamorous complex. The Hotel being voted number one

as Egypt Leading All Inclusive Resort. The hotel provides a fabulous variety of

meals and snacks and there are even more options to try at some of the finest

restaurants close by at the Savoy and SOHO Square at discounted prices.

SIERRA HOTEL

393ROOMS

PERFECT FOR

FAMILIES

ALL INCLUSIVE

RESORT

PROXIMITY TO SOHO SQUARE

293 standard rooms

83 triple/ family rooms

08 suites

07 family rooms with kids corner

02 rooms for guests with special needs

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2726

www.soho-sharm.com

SOHO square offers the visitors to Sharm El Sheikh the opportunity

to enjoy each moment to the full! An animated and vibrant place, with

a wide range of international and Egyptian restaurants, bars, terraces

The award-winning entertainment centre of Sharm El Sheikh is situated in

the heart of the Savoy Resort on White Knight Beach and is a magnet for all

visitors to Sharm to come and enjoy not only our stylish restaurants, bars and

cafés with live entertainers and singers, but also the tennis, squash, ice skating,

bowling and much, much more

SOHO SQUARE 9RESTAU-

RANTS

17BARS &

LOUNGES

HASSLE-FREE

SHOPPING

PERFECT FOR

FAMILES

PERFECT FOR

COUPLES

7 Fine dining restaurants

2 Casual dining

2 Alfresco dining

11 Bars

5 Cafes & Terraces

1 Nightclub

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 2928

New Brand Architecture and Experience, new

pricing strategy and increased investment in

marketing

Repositioning Plan: €200-220 investment that will

allow the portfolio segmentation and to refresh

theproduct in order to increase the value proposal and

to extract the full ADR potential of our hotels

• Sale of own assets that do not fit either with thenew

product or NH strategy

• Sale of additional assets to finance the repositioning

plan

• Reduction of intermediation costs by increasing

direct online sales (web site and mobile

applications) and lowering the costs of indirect

channel

• Sales strategy (channels) and strategic pricin

(prices-value) and yield management by market

• Optimization of support functions and purchases

• Continue with the leases adjustment plan and

leases renegotiation

Organic expansion strengthening presence in Europe

and Latam with different products to compete within

each segment (upper-up-scale, up-scale, mid-scale) and

with the contracts and conditions of each country

• IT, Human Resources and Sustainability initiatives

• Roll out a change in business culture to make

SAVOY GROUP a global company

NEW VALUE

PREPOSITION

REVENUESINCREASE

MARGININCREASE

PORTFOLIO

OPTIMIZATION

DIRECT SALES

INCREASE

COST

EFFICIENCY

GROWTH

ENABLERS

OUR STRATEGY FOR HIGHQUALITY GROWTH

SAVOY SHARM EL SHEIKH

SOHO SQUARE SHARM EL SHEIKH

SIERRA SHARM EL SHEIKH

RevenueGOP

RevenueGOP

RevenueGOP

MAIN FIGURESREV PAR & GOP

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3130

CUSTOMER FOCUS

PURSUIT EXCELLENCE

SHARED RESPONSIBILITY

INTEGRITY & RESPECT

INNOVATION &CREATIVITY

Establish clear, compelling positioning for each brand

Operationalise the brand promises

Accelerate development

Win the revenue battle

AMBITION 2017OUR CORE VALUES

Build a global team and organisation

1

2

3

4

5

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3332

DIGITAL HOSPITALITYWith the rapid spread of new technologies, guest behavior is changing very quickly.

This is especially true for hotel bookings, due to the wider use of smartphones

and the deployment of mobile broadband.

MOBILE APP

A GROWING PRESENCE INSOCIAL MEDIA

COMING SOON!NEW WEBSITE

MORE THAN128,000 FANSIN FACEBOOK

000MILLION VISITS

PER MONTH TO

SAVOY GROUP WEBSITES,

SAVOYGROUP-SHARM.COM

0000WEB

BOOKINGS

2,979FOLLOWERS

MORE THAN

2,067FOLLOWERS

ANDROID: 500 - 1,000

IOS: 215

DOWNLOADS

• A new SAVOY GROUP website,

that is more flexible and all-

inclusive

and features more visuals;

• New languages (Russian,-------)

for all hotel brand websites

• New booking functionalities

INVESTING IN SOCIAL NETWORKS

Savoy Group Sharm El Sheikh’s

social media efforts have led

to being number ONE among

competitors like Hyatt, Four

seasons , Marriot , and Rotana

resort and spa.

0000TARGETED E-MAILS

SENT EACH YEAR

DIGITAL HOSPITALITY & DISTRIBUTION

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3534

CUSTOMER EXPERIENCEIN DIGITAL MODE

DREAM

STAY

SHARE

RETURN

1

5 6

7

4 PREPAREBe inspirted by the destination

Feel welcomed at the hotel

Share your experiencewith your friends

Be rewarded

2 CHOOSEFind the best offer

3 BOOKMake your bookingsfrom any device

Optimize the preparation of your stay

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 3736

SALES FORCEREGIONAL SALES TEAMS WITH A GLOBAL SCOPE

The Group has an extensive commercial

network in the main issuing markets

of the Company, with more than 000

professionals and 00 sales offices in the

principal markets. The Company has

specialised sales teams for the main

segments:

LEISURELeisure is responsible for planning, negotiating,

signing up and monitoring more than 680 tour

operators with whom they sign around 10,000

contracts every year. At the same time, to achieve

revenue targets there are joint marketing plans with

the leaders of each source market such as......

CORPORATESpecialised sales teams in the groups, conventions,

congresses, incentives and events segment

work with a Key Account Management system that

guarantees customers a single contact point

to organise any kind of event.

OTAsSavoy Group has strategic partnership agreements

with the leading online agencies at a global and

regional level, which enables us to manage the

company’s presence in these sales channels in an

optimum way and at the lowest possible cost.

SAVOY GROUP 2016 CORPORATE PORTFOLIO38

MARKETING PARTNERSHIPLOCAL & FOREIGN COMPANIES

SAVOY GROUP 2016 CORPORATE PORTFOLIO 39

SAVOY CLUB

Be part of our Club and get exclusive benefits

GET THE MOST OUT OF YOUR STAY

SAVOY CLUB is a free and multi-brand loyalty program that offers Savoy Group to

their customers with advantages and rewards in all our hotel brands. During your

current stay you will earn a valuable SAVOY CLUB points for qualified room rate

that can be redeemed into great rewards for your next stay

Through a free joining the SAVOY CLUB Program will make your stay and future stays more enjoyable.

JOIN NOW if not joined yet. During your current stay you will earn a valuable SAVOY Club points for

qualified room rate that can be redeemed into great rewards for your next stay, the choice is yours: An extra

night night(s), a room upgrade, an extra meals, a visit to the Spa…there are many choices…and many more

ways to enjoy yourself and extra saving as a SAVOY CLUB member.

NUMBER OF ENROLLED MEMBERS PER YEAR

PLATINUM

GOLD

SILVER

12,666 11,167 16,528

324 members

1,133 members

15,1920 members

42,073 47,150 23,793

TOTAL MEMBERS: 153,377 members

2011 2012 2013 2014 2015 2016.....

• Earn 200 award bonus points upon joining

• Late check-out up to 3:00 pm *

• Early check-in *

• Up to 15% off on published rate.

• Express check-in & check-out

• Earning points through third party.

• Special offers from SAVOY Group.

• Extra points earned on room upgrades.

• Extra 10% Award points for making direct

room booking.

• * Subject to hotel availability

Gold member with 7500 status points receive all

the benefits of Savoy Club Blue card membership

plus:

• Guaranteed booking 72 hrs. Prior request

• Free entrance to Pangaea Club & Caligula

• Priority for restaurant reservation

• Receive a gift upon check-in

• Enjoy the best room available within the

booked category

• Free Internet connection (24 hrs. valid for

every 7 days)

• Free Soft Mini bar (once per stay)

• * Subject to hotel availability

Platinum member with 15,000 status points

receive all the benefits of Savoy Club Gold card

membership plus:

• Same day guaranteed reservation

• Confirmed non-guaranteed bookings

• Free transfer from /to Airport

• All day free use of Sauna, Steam & Jacuzzi.

• Free room upgrade to the next level

excluding suites & Royal Savoy

• * Subject to hotel availability

LOYALTY POINS FOR YORU STAY

GREATREWARDS

BESTDEALS

EXCLUSIVE HOTEL SERVICES

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4140

HUMAN RESOURCESSavoy Group deploys human resources policies primarily aimed at continuously improving

employee skills, a process that is critical to attracting and retaining talent, supporting the

efficient day-to-day operation of our hotels, and guaranteeing guest satisfaction.

COMING SOONAN ONLINE JOB PORTALFOR HIRING

MORE THAN

2,000EMPLOYEES

WORKING UNDER

TIRANA COMPANY

26%WORKING UNDER

SOHO SQUARE

12%OF EMPLOYEES

ARE WOMEN

88%ARE MEN

6%EMPLOYEES

ARE FOREIGNERS

3,336EMPLOYEES

TRAINED BY SAVOY

947TRAINING

PROGRAMS PER YEAR

1,500EMPLOYEES

WORKING UNDER

SAVOY GROUP

OVER

339PROFESSIONS

HUMANRESOURCES

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4342

TRAVEL LIFE CERTIFICATION

ISO CERTIFICATION

Travelife is an international sustainability certification scheme for hotels. Travelife for

Hotels and accommodations is the only certification system that works in partnership

with tour operators, both in the UK and internationally. It helps to improve how

hotels manage their environmental and social impacts, such as reducing their energy

or water consumption, and ensuring they support local people, businesses and

culture.

SUSTAINABLE DEVELOPMENT

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4544

SUSTAINABILITY IN TOURISMSAVOY HOTELSIERRA HOTEL

TRAVELIFE CERTIFICATION

• Reducing amount of water and energy by using

environmentally friendly chemicals in the

Laundry.

• 00% hotels recycle their waste.

• Supporting innovative initiatives including corals

protection.

HEALTH

COMMITMENTS ACCHIEVEMENTS

NATURE

LOCAL &SOLIDARITY

C02

REDUCTION

EMPLOYEE COMMITMENT

• All indoor areas are no smoking to enhance

indoor environmental quality

• Purchase local products and services where

possible, and feasible, in accordance with our

“Enviromental Purchasing Policy”

• The hotel organize disease prevention campaigns

for employees.

• Raising environmental awareness among

associates, guests and communities by getting

involved with global schemes e.g.

• Regular staff training and constantly monitoring

our practices to make improvements.

• Interactive system is implemented for our

communication with our guests

• Light bulbs are used, conduct preventive

maintenance, to ensure correct functioning of

electrical appliances, and water saving devices

are installed to water.

• Prioritize recruiting locals, orphans to improve

their conditions.

• The hotel is often donates to the local

communities especially during festive season and

hosting charities periodically

1. Ensure healthy interiors.2. Promote responsible purchasing3. Prevent diseases.

1. Reduce our water use. 2. Waste Recycling3. Protect biodiversity.

1. Provide support for the development of individuals and their integration into local communities.

1. Reduce energy use

1. Support employee growth and skills.2. Raise enviromental awareness3. Encouraging guest participation

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 4746

REGISTERED & ONGOINGEVENTS

SAVOY GROUP 2016 CORPORATE PORTFOLIO48

REGISTERED EVENTSTHE EVENTS HAVE BEEN HELD DURING THE PAST YEARS

SOHO SQUARE

SOHO SQUARE SOHO SQUARE SOHO SQUARE

SOHO SQUARE SOHO SQUARE

BIG SWITCH ON

WW SQUASHCHAMPION

TENNISTOURNAMENT

KIDS DOESSOHO SHARM

SHARM’S DJS SHARM’S DJS

SAVOY GROUP 2016 CORPORATE PORTFOLIO 49

REPUTATION & LEADERSHIP

2016 AWARDS & CERTIFICATES THE ROYAL SAVOY VILLAS

• World Travel Awards : Queen Cleopatra Villa as Egypt’s Leading Luxury Hotel Villa 2016

ROYAL SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Certificate of excellence for Superior Service

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels — Middle East

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Luxury Hotels — Middle East

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels for Service — Middle East

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels — Egypt

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Luxury Hotels — Egypt

• TripAdvisor Traveler’s Choice 2016 – Category: Top 25 Hotels for Service — Egypt

SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Certificate of excellence for Superior Service

SIERRA HOTEL SHARM EL SHEIKH

• TripAdvisor Certificate of excellence for Superior Service

2015 AWARDS & CERTIFICATESROYAL SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Traveler’s Choice 2015 – Category: World Top 25 Hotels

• TripAdvisor Traveler’s Choice 2015 – Category: Top 25 Hotels in Egypt

• TripAdvisor Traveler’s Choice 2015 – Top 25 Hotels in Egypt :

• #1 Category - Service

• #1 Category - Luxury

• #3 Category - Romance

• TripAdvisor Certificate of excellence

SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Certificate of Excellence

• Travelife – Travelife GOLD Award

• World travel awards : Egypt leading resort 2015

• Top Hotels - Quality Award for Excellence in Hospitality 2015

• TripAdvisor Traveler’s Choice 2015 – Category: Top 25 Hotels in Egypt

SIERRA HOTEL SHARM EL SHEIKH

• TripAdvisor Certificate of Excellence

• Travelife – Travelife GOLD Award

2014 AWARDS & CERTIFICATESSAVOY GROUP

• Cristal Award – Regional Winner for South Sinai

ROYAL SAVOY HOTEL SHARM EL SHEIKH

• Top Hotels - International Quality Award for Hospitality Excellence 2014

• Top Hotels - Quality Award for Excellence in Hospitality 2014

• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in ME

• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt

AWARDS & RECOGNITIONS

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 5150

• TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Best Luxury Hotels in Egypt

2014 AWARDS & CERTIFICATESSAVOY GROUP

• Cristal Award – Regional Winner for South Sinai

ROYAL SAVOY HOTEL SHARM EL SHEIKH

• Top Hotels - International Quality Award for Hospitality Excellence 2014

• Top Hotels - Quality Award for Excellence in Hospitality 2014

• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in ME

• TripAdvisor Traveler’s Choice 2014 – Category: Exceptional service hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Best Luxury Hotels in Egypt

SAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading Resort 2014

• Top Hotels - Quality Award for Excellence in Hospitality 2014

• TripAdvisor Certificate of Excellence 2014

• TripAdvisor Traveler’s Choice 2014 – Category: Top 25 Hotels in Egypt

• TripAdvisor Traveler’s Choice 2014 – Category: Best Romance Hotels in Egypt

2013 AWARDS & CERTIFICATESROYAL SAVOY HOTEL SHARM EL SHEIKH

• Certificate of Excellence from TripAdvisor for achieving high rating

• TripAdvisor Traveler’s Choice 2013 – Category: Best Service Hotels / Luxury Hotels / Top 25 Hotels in Egypt

SAVOY HOTEL SHARM EL SHEIKH

• Certificate of Excellence from TripAdvisor for achieving high rating

SIERRA HOTEL SHARM EL SHEIKH

• Certificate of Excellence from TripAdvisor for achieving high rating

2012 AWARDS & CERTIFICATESROYAL SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Traveler’s Choice 2012 – Category: Relaxation / Spa Hotels in Egypt

• TripAdvisor Traveler’s Choice 2012 – Category: Relaxation / Spa Hotels in Middle East

• Certificate of Excellence from TripAdvisor for achieving high rating

• Russian Eye Award – Best Beach Resort

SAVOY HOTEL SHARM EL SHEIKH

• Star of Travel.ru - Egypt’s Best Beach Hotel | More..

• Ministry of Tourism –Certificate of appreciation for outstanding role in enriching the tourism

• industry in Egypt in 2011

• Ministry of Tourism - Certificate of appreciation for outstanding role in enriching the tourism

• industry in Egypt in 2011 - SAVOY Training Department

• Certificate of Excellence from TripAdvisor for achieving high rating

• E-cristal certificate from Check safety first for consistently achieving exceptional levels of health and safety

standards

2011 AWARDS & CERTIFICATESSAVOY SHARM GROUP

• World Travel Award: Category: Africa’s Leading Hotel & Leisure Management Company

ROYAL SAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Queen Cleopatra Villa, Africa’s Leading Villas

• World Travel Awards – Category: World’s Leading Dive Resort

TripAdvisor Certificate of ExcellenceSAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading Resort

• World Travel Awards – Category: Egypt’s Leading Hotel

• World Travel Awards – Category: Africa’s Leading Resort

• TripAdvisor Certificate of Excellence

SIERRA HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading All Inclusive Resort

• World Travel Awards – Category: Egypt’s Leading hotel

SOHO SQUARE SHARM EL SHEIKH

• World Travel Award: Category: Africa’s Leading Entertainment Centre.

2010 AWARDS & CERTIFICATESROYAL SAVOY HOTEL SHARM EL SHEIKH

• TripAdvisor Traveler’s Choice 2010 (Ranked no. 6 in the world) - Category: Relaxation & Spa

• World Travel Awards – Category: World’s Leading Leisure Resort

• World Travel Awards – Category: Egypt’s Leading Resort

• World Travel Awards – Category: World’s Leading Dive Resort

• World Travel Awards – Category: Africa’s Leading Villa

SAVOY HOTEL SHARM EL SHEIKH

• Star of Travel Russia Award – Category: Egypt’s Best Beach Hotel

• Business Destinations 3rd Annual Award- Category: Best Luxury Hotel in Egypt – 2010

SIERRA HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading All Inclusive Resort

SOHO SQUARE SHARM EL SHEIKH

• World Travel Award – Category: World’s Leading Entertainment Centre.

2009 AWARDS & CERTIFICATESSAVOY SHARM GROUP

• Mr. Emad Aziz, the Chairman received the owner award for his efforts and contribution to the success

(RYLA) in January 2009 by Rotary International

ROYAL SAVOY HOTEL SHARM EL SHEIKH

• Business Destinations 2nd Annual Award- Category: Best Luxury Hotel in Egypt

• Golden Meridian Awards – Category: Outstanding Service in Egypt

• World Travel Awards – Category: Africa’s Leading Villa

SAVOY HOTEL SHARM EL SHEIKH

• Leading 5 stars hotel by Hotels 4 U

• Thank you award from Regency Travel

• Certified from Ukrainian Association for the diversity and high quality of travel market.

• World Travel Awards – Category: Egypt’s Leading Resort

SAVOY GROUP 2016 CORPORATE PORTFOLIOSAVOY GROUP 2016 CORPORATE PORTFOLIO 5352

2008 AWARDS & CERTIFICATESROYAL SAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards- Category: World’s Leading Diving Resort

• World Travel Awards: Category: Africa’s Leading villas

SAVOY HOTEL SHARM EL SHEIKH

• Check Safety First Global Award – Category: Food & Safety

• Leading 5 stars hotel by Hotels 4 U

• Certified by HiiS ( Hospitality Industry Integrated Service)

• Certified by ISO 9001:2000 from the year 2001 until the year 2008

• Certified by SGS ( Food Hygiene)

• World Travel Awards – Category: Egypt’s Leading Resort

2007 AWARDS & CERTIFICATESROYAL SAVOY VILLAS SHARM EL SHEIKH

• World Travel Awards – Category: Africa’s Leading Villas

SAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading Resort

• Certificate of Excellence by Cristal – Category: Food & Safety

• Marque of Excellence award by Thomas Cook

2006 AWARDS & CERTIFICATESROYAL SAVOY VILLAS SHARM EL SHEIKH

• World Travel Awards – Category: Middle East’s Leading Villas

SAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading Resort

• Marque of Excellence award by Thomas Cook

2005 AWARDS & CERTIFICATESSAVOY HOTEL SHARM EL SHEIKH

• World Travel Awards – Category: Egypt’s Leading Resort

• DEPA Middle East Hotel award

• Marque of Excellence award by Thomas Cook

Sharm El Sheikh

P.O. Box 169, SOHO Square, Sharm El

Sheikh,

South Sinai, Egypt

[email protected]

Tel: (+2) 19846

Fax: (+2-069) 360 2777

Cairo Sales Office

Villa 26, Atteya El Sawalhi Street, District

8,

Nasr City, Cairo, Egypt

[email protected]

Tel: (+2-02) 227 353 71

(+2-02) 227 087 93

Fax: (+2-02) 227 354 95

Uk Hotline

(+44) 18 44 31 82 91

www.savoy-sharm.com

SAVOY GROUP 2016 CORPORATE PORTFOLIO54