SAVO Inspire New User Orientation
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Transcript of SAVO Inspire New User Orientation
Rise Above the Noise …
Digital Postcards
Sales Enablement -‐ The 3 Foot Conversa5on -‐ Prepare … to act
Sales Engagement -‐ The Distant Conversa5on -‐ Act / Engage / Follow up
Why?
Less Face to Face. More Virtual
Too Much
Why?
Mass Promotion
Personalization
Websites Partnerships
Content Marke5ng Events
Automa5on
Personal
Faceless Truly Personal, Human, Authen3c Content “handed” to me Well packaged, elegant, with context, CTA
Personalized, but s3ll impersonal Content “thrown” at me
3 links, 2 pdfs … hope you “get it”
Less is More Intro …
2 Items
1 CTA
White space
Personal Microsite solution
What
Different Than … 1 to All Personal / Business Corporate / Product / Campaign
For Everyone LinkedIn / Signature
Sales Campaign -‐ Persona, Story
Pre Post-‐Event
One to One -‐ Named Prospect / Lead -‐ Outreach / Sales Follow up
1 to All / Few / One
Brochures
Videos
Slides
Demo’s
Message + Content + Context
Brochures
Case Studies
Slides
Demo’s
One Track-able Link. Mobile Enable
Brochures
Case Studies
Slides
Demo’s
One Track-able Link. Mobile Enable
Personal Mul5media
without Shooting Video “Video”!
Live Video Webcam / Smartphone
Voice to Video -‐ Over Image Sequence
Options
Voice over Single Image
Digital Postcards Pre & Post!Events!
INVITE & ENGAGE! SHARE NEWS!
- INTERNAL ! - WITH CUSTOMERS!
Say Thank You & ENGAGE!
Digital Postcards Sales Outreach!
Send Postcard!
Get Meetings!!
Un-Stick Deals!
Mul3ple Ignored Emails and Voicemails
Get Noticed!! Get Meetings!!
How To:
inspire.savogroup.com Access.
savo1234 Username = Your email Password = savo1234
View Postcards:
Manage Your Account
Postcard Specific Op5ons
Postcard Header / Title:
2nd Logo – Right Jus5fied
Postcard Content:
1. Introduc5on
2. Content About Their Issue
3. Content About You / Sol.
4. Call To Ac5on
Postcard Content:
Postcard Introduction: Introduc5on
1 – Hello Mike / Mary ____ and others @ _____. ( My name is ____ from ____. ) -‐ Referred to you by _____ / Personal connec3on
2. Their Issue / Agenda: I wanted to share info about our … -‐ You know how …. / Have you ever …. / If you are …. -‐ Struggling with … [Business Problem] -‐ Trying to … [Goal – Objec3ve] 3. What you have for them… Give Context > Sell -‐ So … I though you have interest in… -‐ Tab 2 / Ar3cle … because -‐ And … stuff about you… a new way to _______. Solu5on XYZ -‐ BTW -‐ … my name is ____ _____, from ___. 4. Call to Ac5on -‐ If you find this compelling … I invite a conversa5on (verbally)
Add / Edit Content
Compelling & Learn More ü Solu3on videos
& support content
ü Customer Stories
ü SAVO Resources
Call to Ac5on: ü Schedule a call
ü Contact Me ü Register for
ü Other
Edit Tabs
Add Delete Edit
Add voice / sound
Below this buion
Your Postcard:
ADD VOICE
SEND
Send. Track. Know. - Take Action
Send. Track. Know. - Take Action
Track-able Elegant Delivery Notification / Trends
Example
Personal Outreach Example
Start with Base Personal Postcard
Un-Stick Deals!
Mul3ple Ignored Emails and Voicemails
46
Introductions Personal! - Virtual!
48
Get Started
Inspire.savogroup.com
Access
savo1234 Username = Your email Password = savo1234