Saving Time, Energy and Money with Virtual Warehousing
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Transcript of Saving Time, Energy and Money with Virtual Warehousing
Saving Time, Energy and Money with Virtual
Warehousing
Karen Sheehey, interlinkONE,
Wilmington, MA
Who Am I?
• Karen Sheehey• VP of Sales
interlinkONE
• Enterprise Marketing Management Software
• Build, Plan, Manage Execute Marketing Activities
Background:
PromotionalProducts
PromotionalProducts
MarketingAutomationMarketing
Automation
Fulfillment&
Mailing
Fulfillment&
Mailing
Warehousing&
Distribution
Warehousing&
Distribution
SalesProcess
Automation
SalesProcess
Automation
PrintManagement
PrintManagement
ProgramManagementProgram
Management
Marketing
What We’ll Be Talking About
Oh, Things Sure Do Change
How Has Your Business Changed?
Courtesy of the CMO Council
What is Virtual
Warehousing?
Nope. Not this.
Print on Demand:
A process in which new copies of a document are not printed until an order has been received
http://en.wikipedia.org/wiki/Print_on_demand
How its done
Variable Data & One-to-One
Marketing
Personalization: Starts with the Data
Name Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
Identify Areas of Personalization
Interest articles Images Membership
Level Personalized
URL
---Images based on Interest---Personalized URL
Membership Level
This customer:
Loves the races … Thinks the food is expensive… Is a Silver member
“The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.”
Does it work?
Electronic Fulfillment
“I Need It Yesterday”
CMO Council 2011: Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain
A Portal for it All
Regardless, its there
Why Virtual Warehousing
?
How much is it worth to you?
Obsolete Stock
•You will not have losses due to obsolescence, less waste
•How much do you spend on revisions, rebranding, and reprint necessary to do that
Rising cost of real estate in warehousing
•Rising real estate cost for storage
•Less resources needed to manage processes
Risk in Outdated information
•You will not ship less than current material, so there is less risk
•Your employees have stockpiles of old information
•You control what is current
Quick Turnaround
•Lead times to get information in peoples hands from more than a week to days or even minutes, turnaround is very little.
•Just in time inventory•Rising real estate cost for storage
What is the cost of a rebrand?
•How much do you spend on revisions, rebranding, and reprint?
Visibility!
As a manager, can you see what is happening with your orders? Let’s look at a few examples of what you could gain access to, when you need it.
Status of all Orders
ORDERS: Placed by Month
Most Commonly Picked Items
Virtual Warehousing:
How?
Find the Right Partners!
V
Receive
Locate
Import storefront CSR
Orders Available
Process Orders
Pull Inventory
Pack Orders
Ship Orders
Web Event
Submit Print
Produce Print
Electronic Fulfillment
Kitting On Demand
Reconcile Shipping
Fulfillment Process Overview Shipping & Reconciliation
Warehouse
Production
HAVE A PROCESS!
Develop Infrastructure
Advice from the Experts
John Bowen, FSI. Print, Mail, Fulfillment Expert
1.Know the benefits and value you are seeking• Brand Integrity• Reduced Waste• Administrative ease• Measurement • Financial simplicity
2.Pick a qualified provider
3. What to look for:• Ease of use/user experience• Access and Security• Cross Media tools. Do Not Market in a Vacuum!• Cost and Time
Advice from the Experts
Ken Garner President of Mailing Fulfillment Service Association
1.Find market leaders who have done this successfully and are willing to share. Peer groups are important resources. 2.ID the best in class vendor suppliers who can help and have a proven track record for transition. 3.Develop a detailed comprehensive plan. Don’t do it for the sake of doing it. Have a direction, a goal, and a strategy for achieving it4.ID any required skill set internally or outsourced so you aren’t flying blind5.Consider engaging a qualified consultant
Advice from the Experts
Joe Truncale, President of National Assoc of Printing Leadership
1.Always keep in mind your target, your message, your budget and time2.Know the results you are looking to achieve before you begin3.Know why virtual warehousing (which consists of Print on Demand, some electronic delivery options and just in time print runs) is the way to go for your business.
DO YOUR RESEARCH!!
Advice from the Experts
A very large Financial Services In Plant
We decided to move to POD for several reasons:1.We were able to reduce costs both in print and warehouse space. 2.We were able to be more flexible when changes were needed.3.We were able to introduce new products to market faster, by instituting POD for both color and b/w materials and did not need to wait the traditional 10+ days for offset print. We could launch using POD and then bring in the larger run offset. 4.We estimated that over 60% of our B/W forms were used in quantities of less than 500 a month. We do only go POD on certain items and at certain quantity. Obviously it is cheaper to print offset with larger runs or when there is complicated finishing. Also, from a warehouse perspective, if an item is used regularly throughout the day, we don’t want to wait the time it takes to complete POD- we need it on the shelf so we can meet production.
Any Questions?