User Behaviour TransformationFrom ideas to resultsRev: 20110503 Lissabon, Conference “Smart Cities-State of the art and new opportunities for SMEs”

. LTU-CDT Arne Gylling

Presentation agenda, UBT results

Background (SAVE-ENERGY) UBT (User Behaviour Transformation) Results

BackgroundSAVE-ENERGY 200903-201109, CIP

5 Pilots

Is there a problem?

Do I care?

Do I know what to do about it?

Will the Solution Work?

What will my peers think of my behaviour?

UBT: The sub-conscious questionsrelated to energy saving behaviour

Answering the questions requires…

Is there a problem?

Do I care?

Do I know what to do about it?

Will the Solution Work?

What will my peers think of my behaviour?

MotivationEducation and

In addition to Education and Motivation, people need to be prompted (reminded) to act…

Is there a problem?

Do I care?

Do I know what to do about it?

Will the Solution Work?

What will my peers think of my behaviour?

MotivationEducation Prompt

User Engagement Methodology

8

UBT implementation

• Formal and informal meetings (3-5 weeks)• Real-Time Information (Display)• Analysis and feedback of results• Serious Game• Suggestion box• Incentives• Smart plugs for home usage• …• Questionnaires• …

Remember: Education-Motivation-Prompted!!!

Results (draft)• Isolation of Variables

– It is extremely difficult to isolate behaviour change from other variables e.g. external temperature, visitor numbers.

• Real Time Information– RTI is a prompt and an enabler, but behaviour

transformation needs more than this.

• People– Individuals are most likely to change their behaviour when

they are interacting positively with other people.

• Management– Individuals need to see the organisation acting in the same

way that they are being asked to behave.

Results (draft), savingsLocation UBT Tools Results

Manchester Catering

RTIQuarterly formal meetings Suggestions boxFrequent informal meetings

Savings 5-10%

Luleå RTIMonthly analysisLL meetings + discussionsMedia

Savings 15-25% average for last 6 monthEnergy awareness x%

Lisbon RTIApplets-pop up informationSmart plugs for home usageWorkshops

13% saved during week-ends15% of users are now more energy aware

Results (draft)

•Generic UBT process•UBT Toolbox•Best practices, energy

– People– Technology– ..

Results (draft)

• UBT can save 10-25% of energy usage– ROI: 2-3 years

• Luleå City– Pilot will be a

permanent installation.– Now planning for a wider deployement in more

buildings.

• More information, Helsinki conference June 2011!

Power of fun...

http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

Thank you!

CDT: Arne Gylling