Saul Bass and the Blend of Film and Design! !John Salazar!

The Artist: !Introducing Saul Bass!

•  Career span from the 1930s-1990s!

•  Film titling & marketing, packaging, filmmaking, and corporate identity!

•  Pioneer Hollywood designer!

•  Blend of film and design!

Anatomy of Murder (1959)!

A Bronx Tale: !Early Life and Education!

•  Born in New York, New York (1920)!

•  Attended the Art Students League (1936) and Brooklyn College (1944)!

•  Influenced by Gyorgy Kepes and Modernism!

Grand Prix (1966)!

The California Dream:!Early Work and Establishment!

•  Initial freelance work in NY for film ads!

•  Worked at Buchanan and Company (1946)!–  Moved to Los Angeles!

•  Established Saul Bass & Associates design firm (1952)!

Saint Joan (1957)!

Why Man Creates:!Creative Ideology!

•  Communication through symbols!

•  Capture the essence of each film!

•  Convey emotion, theme, and storyline!

•  Minimalist aesthetic!

“The goal, and the ultimate achievement, is to make people feel as well as think”!

The Magnificent Seven (1960)!

Start of a Partnership:!Work with Otto Preminger!

•  Carmen Jones (1954)!

Start of a Partnership:!Work with Otto Preminger!

•  The Man with the Golden Arm (1954)!

Start of a Partnership:!Work with Otto Preminger!

Anatomy of Murder (1959)!

Exodus (1960)! Advise & Consent (1962)!

The Master of Suspense:!Work with Alfred Hitchcock!

•  Vertigo (1958)!

The Master of Suspense:!Work with Alfred Hitchcock!

•  Psycho (1960)!

The Hollywood Identity:!Work with Other Directors!

The Shining (1980)!

Schindler’s List (1993)!

Love in the Afternoon (1957)!

From Design to Film: !The Filmmaking Career!

•  Visual consultant for films!•  Heavy visual influence in

Psycho shower scene!

From Design to Film: !The Filmmaking Career!

•  Why Man Creates (1968)!•  1968 Academy Award for

Best Documentary Short!•  2 more Short Film

nominations!

Back to the Basics:!Work with Martin Scorcese!

Surrounded by Bass: !Corporate Identity and Other Design!

•  Work is around us everywhere!

•  Iconic logos in every market!

•  Cohesive personality in logo!

Girl Scouts (1978)!

Quaker Oats (1971)!

AT&T (1984)!

The Symbol:!Legacy and Influence!

•  Recognized importance of first few moments of film!

•  Every sequence was a piece of art!

•  Mad Men!

“I like to think that it’s kind of an update of Saul Bass”!– Steve Fuller, Creative Director!

The Symbol:!Legacy and Influence!

•  Monsters, Inc.!•  Catch Me If You Can!•  “Saul Bass Award” at the

Key Art Awards!