SAUL BASS - WordPress.com · 2018-01-22 · Reading Assignments So You Want to Be a Graphic...
Transcript of SAUL BASS - WordPress.com · 2018-01-22 · Reading Assignments So You Want to Be a Graphic...
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ARGD Discussion
Tell us something you find out about
SAUL BASS
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ARGD Discussion
Reading Assignments
So You Want to Be a Graphic Designer?
comments, thoughts and questions
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ARGD
What is Graphic Design? continued
Design Specialties
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ARGD Job Divisions
Employers
Publishers including:Magazine/Periodical/Book/Directory/Newspaper
Design firms
Advertising agencies
Publicity firms
In-house creative departments
Large retail stores
Nonprofit organizations
Government agencies
Universities
Self-employed (freelance)
. . .
In-house design department
Art Department
Art & Design Department
Art Service Department
Design Department
Design Service Department
Creative Service Department
Creative Group
Graphics Group
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ARGD Job Titles
1. Manager level:
Creative Director
Design Director
Corporate Art Director
Creative Service Manager
Design Manager
Brand Strategist
3.The Support Level:
Junior Designer
Assistant Designer
Associate Art Director
Assistant Art Director
Production Artist
Art Associate
2.The Creative or Design level:
Senior Designer
Designer
Senior Art Director
Art Director
Graphics Editor
4. Entry Level:
Assistant Designer
Junior Designer
Intern
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ARGD PRINT DESIGN
Type Design
• “Font Design”
• Process
• Tool Glyphs FontLab Studio5
• Type Foundries: Typekit House Industries
Hoefler & Co.
• Designers: Louise Fili Erik Spiekermann Tobias Frere-Jones
Type Design Process
Typeface Gotham used in Obama Campaign designed by Tobias Frere-Jones in 2000.
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ARGD PRINT DESIGN
Editorial Design
Magazine Design/Newspaper
Design/Book Publishing/
Brochure/Newsletter Design
• Employers
Magazine/Publishing houses
• Tool:
Adobe InDesign
• Designers:
Alexey Brodovitch
Josef Müller-Brockmann
Flatplan meeting in editorial design office
Harper’s Bazaar Spreads designed by Alexey Brodovitch, 1938
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ARGD PRINT DESIGN
Marketing and Advertising Design
Fast-paced, creative, interesting job
• Involves:
Art Direction
Copywritng
Production
Branding
• Projects:
Drafting posters, billboards, or print ads
social media banners, sales emails
• Designers:
George Lois
Think Small Ad 1959
McDonald’s fries Ad
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ARGD PRINT DESIGN
Branding
Identity Design, Logo Design
• Involves:
Logo, stationary, style guide or
branded website
• Designers:
Paul Rand
NIKE logo Saks Fifth Avenue Brand Identity by Pentagram
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ARGD THREE DIMENSIONAL DESIGN
Package Design
Requires:
Understanding design production
and materials
Package Design by Louise Fili Pasta Package Design
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ARGD THREE DIMENSIONAL DESIGN
Environmental Design
Involves:
Signage, map, way finding system, design
promotional display, exhibition
Exhibition DesignNew York Subway system signage by Massimo Vignelli
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ARGD INTERACTIVE DESIGN
UI/UX, website, computer graphics
Employers:
Software development firm, Internet
media firms, Online publishers,
Online retailers
Tools:
Adobe Dreamweaver, Muse, XD
Wordpress
App Design Wireframes Website design
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ARGD INTERACTIVE DESIGN
Motion Graphics Design
Animation, Film title, Television Ads,
Video games
Tools:
Adobe After Effects, Final Cuts
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ARGD Discussion
Non-Graphic Design majors,
Please name one interesting graphic design example related to your major.
How can graphic designers serves you in your future career.
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ARGD Discussion
The Universal Art of Graphic Design
Graphic Design pre-major:
What kind of graphic design field or project interests you?
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ARGD
The Creative Group 2017 Designer Salary Guide
Graphic designer (1-3 years): $39,750–$56,750
Graphic designer (5+ years): $67,500–$93,000
Package designer: $59,500–$91,000
Visual designer: $66,000–$99,250
Front-end web developer (3+ years): $80,000–$119,500
Web designer (5+ years): $83,250–$118,000
Interaction designer (5+ years): $88,250–$124,500
UX designer (1–3 years): $52,000–$79,500
UX designer (5+ years): $92,750–$138,000
—The Creative Group
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ARGD General Practice or Specialization
Pro: There’s so much to specialize in!Con: Some design specialties are riskier than others
Pro: By specializing, you can command more professional respectCon: By specializing, you exclude a potential customer base
Pro: You can develop a richer career trajectory
Con: You won’t develop a flexible career trajectory
Pro: By specializing, you work towards becoming an expertCon: You always have to be at the top of your game
“If one hungers for creative challenges, then general practice is preferred; If longs for consistency, then specialization is a good option.”
—Steven Heller
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ARGD Assignment
PAPER: Write a paper, minimum 300 words, describing your interest in visual communications of any kind as a potential career, if not as a career, what it means to you.
Paper due on Thursday, Feb 8th
Reading: Why Federal Express Became FedEx?