Habilidades DirectivasIntensive Trainning S.L

María del CantoLluis Pallardó

Lluis Pallardó María del Canto

We represent: SARA LEE´S SALES TEAM

We need 3 minutes of your time…

1. Who are we?

2. What do we sell?

3. Why does everybody like us?

4. Buddy! Keep this in mind!

TODAY´S MENU:

OPERATIONS in over 40 countries!

WHO ARE WE?

- Founded in Illinois (1939)

40.000

EMPLOYEES

WORLDWIDE!!!

- Headquarters in Utrecht

PRODUCTS in over 180 countries!

CHRONOLOGY

1939

CONSOLIDATED FOODS CORPORATION

1956 ACQUISITION OF KITCHENS OF SARA LEE

1985 ADOPTION OF SARA LEE AS THE CORP. NAME

ACCEPTANCE OF BINDING OFFER BY UNILEVER TO SELL:

Bodycare European detergents

IT GOES ON…NEW ORIENTATION: DIVESTITURE AND FOCUS ON CORE BUSINESS

Food Beverages

2005

2008

WE ALREADY KNOW EACH OTHER!

WHAT DO WE SELL?

WELLNESS & NUTRITION

ENVIRONMENT

SOCIAL RESPONSIBILITY

WHY DOES EVERYBODY LIKE US?

OUR SLOGAN…

“EVERYBODY DOESN’T LIKE SOMETHING, BUT NOBODY DOESN’T

LIKE SARA LEE”

SUMMARY

Our company, Sara Lee is an American global consumer-goods company.

We sell our products in over 180 countries.

Our business is brands, although…

We are now specially focused on food and beverage.

Some of our more known brands are:

Marcilla, Bimbo and Hornimans.

CONCLUSIONS

Our company Sara Lee has a 70-year long experience in the branding business.

Our strength lies in our expertise and in our dynamic branding system.

We take great care in the fact that our brands represent high quality and great value for millions of consumers around the world who use our products every day.

Do you have any questions?

Well, SORRY!

We are not allowed to talk…

OOPS… WE FORGOT SOMETHING!