SAP Corporate Education Session Fuqua Marketing Club October 2015

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1Internal

SAP Fast FactsSee how SAP helps companies all

over the world Run Simple

https://www.youtube.com/watch?v=TwMBqRvumuc


Run Simple.

https://www.youtube.com/watch?v=_knQzTfNUgo

SAP Corporate Education SessionDuke University Fuqua School

SAP TeamOctober 2015


Agenda

SAP Fast Facts

SAP Run Simple

An Introduction to SAP

SAP Program Highlights and Case Studies:

• SAP & the Digital Economy and the Internet of Things

• Millenials and the SAP GCO University Program

• SAP Thought Leadership

Follow-up from the Fuqua Marketing Forum: Navigating Innovation Technologies

SAP On-Campus Recruiting at Fuqua

Discussion and Q&A

Public

The answer is Simple.

The answer is SAP HANA

https://www.youtube.com/watch?v=QEmLz9sxklg


For the world For business For you

74% 98% 97%of the world’s transaction

revenue touches an

SAP system

SAP customers represent 98%

of the top 100 most valued

brands in the world

Mobile solutions from SAP reach

97% of the world’s mobile

subscribers via text messaging

For More than 40 Years, SAP Has Helped the World Run

Better and Improve People’s Lives


Source: SAP Corporate Fact Sheet 1/2015

THE cloud

company

powered by

SAP HANA

Fastest-

growing

database

vendor

Fastest-

growing

company

at scale

in the cloud

Market leader

for mobile apps

for business

Market leader

in products

for business

analysis

SAP HANA

is the market

leading platform

for real-time

computing

We are the World’s Largest Provider of Enterprise

Application Software


Customers

87%of Forbes Global 2000

98%of the 100most valuedbrands

Financials

€14.87B(+6%) software and software-related services revenue

€5.5 B(+4%)software and cloud revenue

100%of Forbes top sustainability companies

80%+are SMEcompanies

€17.5 B(+4%)Total revenue

Solutions

25Industries

11Lines of business

Employees

74,406employeesEMEA: 33,340

Americas: 22,071

APJ: 18,995

79%Employee Engagement Index

SAP HANA5,800 SAP HANA customers1,800 startups8,500 trained partners

120+nationalities worldwide

70%Business Health Culture Index

Source: SAP Corporate Fact Sheet 1/2015; SAP Integrated Report 3/2015

Delivering Outstanding Results to Our Customers and

Stakeholders


Industry’s

largest base of

Cloud users

Industry’s most

comprehensive

Cloud portfolio

The leading

social business

platform

The largest,

most global and

comprehensive

business

Network

Largest

business Cloud

deployments

Annualized run

rate in SAP

Cloud business

More business

professionals use

Cloud solutions from

SAP than from any

other vendor on the

planet.

Market-leading

public apps (#1 in

HCM, Procurement,

Business Networks

and Social

Collaboration) covering

all lines

of business

More users than

Chatter, Yammer

1.6 million connected

companies in 190

countries transacting

over $600B in

commerce annually

Some with about

2 million users.

Public, private and

managed service

offerings

Over 40%

year-over-year growth

in the cloud

44M 30+ 15M+ $600B+ ~2M $1.7B+

The Fastest Growing Enterprise Cloud Company at Scale


Source:

KPIs Includes Ariba, Quadrem, Bprocess, FieldGlass and exclude OnPremise

1.5+MillionTrading Partners

74%Of worldTransactions

$730+BillionIn Commerce

108+MillionDocuments

(P.O. + Invoices)

11+MillionTimesheets

Processed

Joins the network

every 1.2 minutes

165+MillionCatalog Items

17MillionLeads sent

to sellers

6.7MillionUsers

1 newcompany

And Run the World’s Largest Business Network


SAP Offers the Only End-to-End Digital Business SolutionSAP HANA Enables Digitization Across 5 Business Pillars


SAP Service & Support: Defining and Delivering Superior

Customer Experiences through Simplified Engagement

Assess Re-imagine Orchestrate & Prototype

Deploy Accelerate

SAP Service & Support Simplified Engagement

Across all SAP

technologies, +800

business transformation,

& +1400 custom

development consultants.

Influencing SAP

development, front-row

seat for customers: SAP

Cloud, SAP HANA, and

S4HANA.

Covering all lines

of business, 25

industries, 60

countries…

SAP, the Digital Economy

and the Internet of ThingsDinesh Sharma,VP Marketing, SAP SE


About Dinesh Sharma

Vice President, Portfolio Marketing @

SAP Global Marketing

25+ years high-tech experience in

Silicon Valley

Career spans (in a nice convenient

arc) from integrated circuit design all

the way through to enterprise

software

Founded 3 startups, sold 2

Grew up and graduated from

University of Liverpool, UK

Lives on the beautiful San Francisco

Peninsula with his wife (Oracle exec

– boo!) and two small children


Leading SAP’s Messaging on Digital Economy

Responsible for driving SAP’s

corporate positioning and

messaging across all assets

relating to digital economy

Part of SAP’s portfolio

marketing team

Build thought leadership and

awareness for SAP’s PoV on

digital transformation across

all dimensions

Active blogger, tweeter and

speaker worldwide

Digital Economy

in a Hyperconnected World

SAP Breakout

11:10 AM to

12:00 PM

Geneen

Auditorium

Millenials and the SAP GCO

University ProgramMary Lange,

Global Vice President, Pre-sales for SAP GCO University

SAP Academy for Early TalentTransforming Early Talent Into The Next-Generation of

Sales Leaders


About Mary Lange

10 years of leadership at SAP – local, regional and global

teams in the sales arena

Currently Global VP responsible for the SAP Academy for

Presales – 400+ Academy graduates per year

Career spans 25+ years in technology (PeopleSoft,

Oracle)

Early career days – implementation consultant, trainer,

presales

Fell in love with the art/science of creating memorable

customer presentations

Atlanta, GA based but a New Englander at heart (Go

Patriots!)

Endlessly pursuing birdies and the perfect chocolate chip

cookie


SAP Academy for Early Talent

At a Glance

Founded in 2014 – Dublin, CA

600+ Associates graduated

9 or 12 month program

44% Female Diversity Rate

50+ Countries

30+ Languages Spoken

Relevant, Interactive Curriculum

Global best practices and innovative

instruction

Case method emphasized

Digital Economy, Social Selling, Design

Thinking

Feedback, feedback and more feedback

Skills for life

• Superb communicator

• Keen negotiator

• Global business mindset

• Innovation unleashed

Life After the Academy

• Experienced mentor assigned

• Continuous executive investment

• Active Alumni community

http://www.brainshark.com/sapglobal/vu?pi=zGozRVj4ozCZAKz0

http://www.brainshark.com/sapglobal/vu?pi=zGozRVj4ozCZAKz0


Duke/Fuqua Association of Women in Business (AWIB)

and Duke MBA Tech Club Breakfast

Breakfast Event:

8:30 AM to 9:30 AM before

Fuqua Tech Symposium

“Tech Empowers”

Panel Discussion:

SAP and Mary Lange,

Global Vice President,

Pre-sales for SAP GCO

University

SAP Thought Leadership Fred IsbellSenior Director, SAP Global Service & Support Marketing


About Fred Isbell

Senior Director, Thought Leadership, Planning

and Demand Management for Services

Marketing

Joined SAP 2000 as Director North America

SMB Channels Marketing 2000-2004

Senior Director NA Marketing Services

Marketing 2004-2012

Solutions and Services Marketing Compaq

Computer/Digital Equipment Corporation 1988-

2000

Senior Consultant, Burke Marketing Services

and IRI 1985-1988

BA Economics & Political Science Yale and

MBA Marketing Duke Fuqua School of

Business; Fuqua Scholar and recipient of 2015

Fuqua Alumni Exemplary Leadership Award


SAP GSSM Thought Leadership Two-Minute Drill

Thought Leadership Sits at the Pinnacle of a

Successful Content Marketing Strategy

Source: Forrester 2013

“Thought leadership is not a one man

show .. it is a virtual team and not a

formal organizational structure”

Thought leadership takes a team of the best

minds in the organization (and beyond)

Source: Sirius Decisions

Develop a Thought Leadership Platform

Source: Forrester

SAP Programs Model IDC Buyers Journey Forrester Customer Life Cycle

Thought Leadership is great storytelling

delivered across the buyers journey and

customer lifecycle w/ focus early on and

mostly in a digital and/or off-line format


SAP Thought Leadership: The Digitalist

Social Media and Digital Transformation

SAP platform for Thought

Leadership and

Executive Research

BLOG contributions from

internal and external

thought leaders

New Executive Quarterly

tablet magazine

Executive Research

including white papers,

infographics and more

All shared & promoted

through social media

marketing

4.5M+ page views in 2014 Executive Research

Executive

Quarterly

Thought Leadership BLOGS

www.digitalistmag.com

Social Media Sharing

http://www.digitalistmag.com/

Navigating Innovation

Technologies


My Information Technology (IT) Journey & Navigation

IBM 3270

Terminal

c.1982

Compaq

“Portable”

c. 1983

Tech

Stack

c.2015

Desktop,

Laptop &

iPAQ PDA

c. 1998


Navigating The Third Platform

1st -Mainframe and

terminals

2nd - LAN/Internet and

Client/Server and PCs

and fueled last 25

years of growth

3rd - Mobile, Social,

Big Data and Cloud

New solutions will be

built on this platform

which is the source of

new growth

Source: IDC

Users

Devices

Applications

Data &

Content

The Third Platform is all about Scale:

From thousands to millions to trillions!


Cloud

Abundance of cost-

effective computational

power and storage

Mobile

The new de facto

standard in business

interaction

Social

Connected business

and social networks

Big

Data

Real-time analytics

for behavioral and

predictive insights

More than 60% of CEOs expect 15-50% of their

earnings growth in the next 5 years to come from

technology-enabled business innovations.

– McKinsey study, 2013 ”“

Innovation Technologies Will Drive

Digital Transformation


Innovation Technologies:

Cloud Computing

Software as a Service (SaaS)

Platform as a Service (Paas)

Infrastructure as a Service (IaaS)

Business Process as a Service

(BaaS)

Public Cloud and Private Clouds

Collaboration & Business

Networks

http://www.ariba.com/

http://www.ariba.com/



Mobile Solutions

Where’s the growth?

Not in Laptops and PCs

-- in Tablets and Mobile

Devices

Major trends include the

“Consumerization of IT”

and “Humanization of

IT”

“Bring Your Own

Device” (BYOD)

A growth engine of the

Internet of Things (IoT)

and Big Data &

Analytics

50,000+ SAP employees equipped with internal apps

Mobile for Everyone



Social Media and Digital Transformation

Metcalfe’s Law: the value of a

network is proportional to the square

of the number of connected users (a

network’s value grows exponentially)

A variation Reed’s Law speaks

specifically to the utility obtained

from scaling social networks

Pull versus Push

Best Practices: Learn, Observe,

Listen, Jump in and Actively

Participate

Blurs the line between work and

private life, get used to it, it’s not

going away!

“Social media spending is currently 11% of

marketing budgets and is expected to grow

to 14% in the next 12 months and 24% in

the next five years”

Source: Duke CMO Study 2015



Big Data and Analytics

Navigating the Data and

Information Explosion

Business Intelligence

Rise of the Information

Worker

Real-Time Information

Access

Big Data on top of Next-

Generation In-memory

Database Technology is the

new “Killer App”

Dashboards & Predictive

Analytics

“Brave New World” of Sports

Mr. Data

Brent Spiner

“Father of BI”

Howard Dresner


Customers Case Studies from SAP Projects

http://sapvideo.edgesuite.net/vod/2014/ext/sap-services-helping-mclaren-run-better.mp4

http://sapvideo.edgesuite.net/vod/2014/ext/sap-services-helping-mclaren-run-better.mp4

https://www.youtube.com/watch?v=OJUTDI2rhRo

https://www.youtube.com/watch?v=OJUTDI2rhRo

http://sap-customers.flowcenter.de/mfc/medialink/6/de09509547639ff2f870d1d1d9d988c5de5c30f21733c458a4fb1240eaebe03ea806/SAP_Sapphire2015_NHL_ChrisFoster_FINAL_360p.mp4

http://sap-customers.flowcenter.de/mfc/medialink/6/de09509547639ff2f870d1d1d9d988c5de5c30f21733c458a4fb1240eaebe03ea806/SAP_Sapphire2015_NHL_ChrisFoster_FINAL_360p.mp4


Marketing Technology: A Definition

Source: ITSMA 2015


Navigating the Marketing Technology Landscape

Focus your Learning

upon:

Customer Relationship

Management (CRM)

Marketing Automation

Marketing Dashboards

Digital Media

Big Data, Analytics &

Visualization

Predictive Analytics

Source: Scott Brinker @chiefmartec

http://www.chiefmartec.com and Lumascape

http://www.chiefmartec.com/


SAP is Uniquely Qualified to Master ComplexityFor Over 40 Years, SAP Has Led at Every Major Economic Inflection Point

Simplifying Decisions

Enable 3M rows of shopping data per

minute; 1000+ users; 94% responses in

less than 2 sec. each on “Black Friday”

Retailer with 245M customers

per week across 11K stores

Simplifying Technology

Converted 38TB of data to 8TB in-memory with

SAP HANA to unlock the power

of real-time

Consumer goods firm serving

2B customers worldwide

Simplifying Processes

Coordinate a supply chain of 4 million parts from

1500 suppliers across 30 countries to build one

airplane

Aerospace Manufacturer serving

billions of passengers per year

By solving the worlds most complex business problems

1972 Data Processing 1979 Globalization 1991 Internet 2015 Digital

SAP R/1

SAP R/3

SAP S/4HANA

SAP R/2


More Information

SAP.com – www.sap.com and

www.sap.com/services

SAP Services Hub --

www.sapserviceshub.com/h/

SAP Digitalist Magazine --

www.digitalistmag.com

http://www.sap.com/

http://www.sap.com/services

http://www.sapserviceshub.com/h/

http://www.digitalistmag.com/

SAP Campus Recruiting


What is SAP IMPACT?

“The Impact program builds a

solid business foundation and

provides accelerated career

opportunities for top-performing

MBA grads, developing your

leadership to prepare you for a

key role at SAP.”

Bill McDermott sponsored one-year Rotational Leadership Program initiative

Created to attract & develop SAP’s next-generation leaders

Consists of MBA Graduates with 5+ years of experience

Rotation

Locations


SAP IMPACT Recruitment Process

OFFERExecutive Business Interview

Leadership Assessment

Initial Interview

Oct 20th through Nov 21st Early Dec Dec 17-23

Office Hours October 8thSAP Info Session October 7th

Register and attend the corporate

presentation this Wednesday,

October 7th at 6 PM in the

Davis Meeting Room, C203

Register for SAP office hours which

will be held this Thursday, October

8th between 9 AM – 12 PM in team

room 14

Wrap-Up and Q&A

© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Thank You!Fred IsbellSenior Director,

SAP Service & Support Marketing

[email protected]

www.sap.com/services

Twitter: Fmisbell

Facebook: Fred M Isbell

Linked In: www.linkedin.com/pub/fred-

isbell/0/827/903Edit

mailto:[email protected]

http://www.sap.com/services

http://www.linkedin.com/pub/fred-isbell/0/827/903Edit

SAP Corporate Education Session Fuqua Marketing Club October 2015

Technology

Transcript of SAP Corporate Education Session Fuqua Marketing Club October 2015