SAP BRIM - New Innovations Q2 2014

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SAP BRIM – New innovations Q2 2014

OverviewMay 2014

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New innovations

Allowances

Sybase ASE support

Sy interface and spending status monitoring

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Context: Unprecedented Pace of Change

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

50%ARPU coming from

wireless datafor US carriers at

end of 2013

15BWeb-enabled devices

by 2013 will create intelligent universe

61% CAGR

Mobile data 2013-2018 unquenchable thirst for

LTE and 3G data

Self ServiceApps and portals

customer experience a key KPI for service providers

ChurnConstant problemin markets where

switching costs are low

OTTOver the top serviceshave impacted call and messaging revenues Sharing

Between users and devices

plans a major hit in 2013


Service Provider pain points: Data, quotas and other add-ons

Maximizing ARPU

Customer experience

Automated Back-office

• BSS Complexity

• Time to market

• Turning demand into value

• Responding to competitors

• Quota Sharing

• Multiple devices and users

• 100% real-time capabilities

• Self-service

• Personalized offers

• Revenue recognition

• Bill shock laws

• Report purchase vs. consumption

• Fine grained dispute management



Introducing: Allowances



Allowances: A new way to manage service quotas


DynamicConfigurable

Simple

Flexible



Allowances: A new way to manage service quotas


CONFIGURE

STA

CK

SH

AR

E

Ultimate flexibility Real-timeSimple and intuitive Prepaid, Postpaid, B2C, B2B

2GB - Shared

Roaming

1GB

60 mins

200 txt

AlertsLimits

5GB

Unlim Calls

Unlim Texts

1GB - Business

20MB

per day500MB


Allowances: Use case


Happy holidays!

1GB for $1

• On sale for 24 hours only

• Can only be consumed in off-peak times

• Valid for one month

• Limit one per customer

• Shared amongst all users and devices

$

Flash promotion


Allowances: Use case


• International roaming usage

• Valid for 28 days

• Shareable amongst users and devices

• Stackable

• Special roaming rates once allowance is used up

$

Roaming add-on bundle

Roaming Pack $10

100 MB100 mins100 SMS

10© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Integration Scenario: Allowances with self serve portal e.g. Hybris

50mb7 days

$1

Stack new allowance

100mb14

days$1.50

500mb21

days$2.00

Canucks win Stanley Cup!

1GB for 1cLimited 12 hours. 1 per

user

Flash promotion

Shared with

Consumed 246MB

+Consumed 50MB

Consumed 142MB

5GB Local Data

Roaming pack

1GB Off Peak Bonus

X

X

X

Home > My Allowances

Customer Self Service Portal

Note: Example represents a project-specific integration

Real-time monitoring of spending and consumption

Flash promotions

Manage sharing

Personalized add-ons


SAP BRIM and Allowances scalability

B2B B2C

Hundreds of millions of customers

Hundreds of thousands of transactions per second

and

SMB’s and Enterprises Individuals, Families

Sharing and allowance management

For both

Source: SAP Benchmarks


Allowances Benefits

BENEFITS‒ Differentiate by offering innovative quota and sharing packages

‒ Gain ability to launch promotions and bonuses in real-time

‒ Improve customer self-care by introducing quota configuration options

‒ Remove need for complex batch jobs that manage bill shock and other service limits

‒ Improve marketing and IT efficiency with faster GTM times for complex offers and add-ons


SAP BRIM on the SAP Real-Time Data Platform


modeling, monitoring, information managementPowerDesigner, Data Services, Information

Steward, Control Center

in-memory/real-time

SAP HANA

transactionsSAP Sybase ASE

EDWSAP Sybase IQ

mobile/embeddedSAP Sybase SQL

Anywhere

streamsSAP Sybase ESP

big dataHadoop

SAP Real-time Data Platform

CRM Sales & Order Management

Convergent Mediation &

Policy

Convergent Charging

Convergent Invoicing

Customer Financial

Management

Customer Usage

Analytics

Convergent Pricing

Simulation

Running the entire solution on the SAP RTDP enables innovation because business processes have instant access to insights on mass data, this means the user experience is reimagined and new possibilities like pricing simulation can be developed


Sybase ASE: Key Features

Flexible encryption and security technologies

High Availability (99.99%) and Shared-disk clustering

Virtualized Resource Management™

Hybrid-threaded database kernel

Advanced in-database compression


Sybase ASE: Five-Year Savings per 100 Users

Source: IDC


Sybase ASE: Business Benefits


Lower IT costs through efficient use of storage, processor, and staff resources

Reduce operational risks by helping ensure data security and system stability, and supporting disaster recovery

Improve efficiency with a system that requires less management resources and reduces underutilized assets

Quickly process millions of transactions with terabyte-sized databases, while supporting rapid growth in data and transaction volume

Leverage SAP innovations to ensure end-to-end success


Sy Interface overview

SAP Convergent Policy by

DigitalRoute

SAP Convergent Charging

CSP Network

Request

Block

Notify

3GPP Sy interface for PCRF and OCS


Sy interface and spending status monitoring: Business Benefits


BENEFITS- Greater subscriber visibility into usage and spend

- Lowered network load by blocking users before they hit the OCS

- Introduce real-time offers by leveraging Sy information

- Simple integration and enablement of policy requirements

- Further align OCS to 3GPP standards

- Leverage native components between SAP Predictive Policy and SAP Convergent Charging


Thank You!Visit: http://www.sap.com/solution/lob/sales/software/billing-revenue-innovation/index.html

SAP BRIM

@SAPBRIM

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SAP BRIM - New Innovations Q2 2014

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