Sandwhich Trends 6 25 07
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description
Presentation for YUM brands on the value of expanding thier sandwich offerings
Transcript of Sandwhich Trends 6 25 07
Sandwich Category Trends and Overview
June 25, 2007June 25, 2007
Overview of the Sandwich Market
Traditional QSR Deli Sandwich Companies
Overview of the Sandwich Market
Non-Traditional Deli Sandwich Venues
Overview of the Sandwich Market
• The sandwich category piled up over $121 billion in 2005
• The top four chains - Subway, Quiznos, Panera Bread and Arby’s each generated over 1 billion in sales
• In both 2005 and 2006 this category grew over 15%
Source- QSR top 50 Report
Overview of the Sandwich Market
Successful Sandwich Story
Overview of the Sandwich Market
• Product line launched in April of 2006• Retail price of $3.49 a la carte, $4.99
combo• Same store sales rose 2.5% in June and
3.6% in July• 20 million sandwiches between April and
June
Source- Wendy’s press release August 2006
