San Francisco| August 13–17 Social Media Optimization Tools That Won’t Break the Bank Lisa Buyer...

San Francisco| August 13–17

Social Media OptimizationTools That Won’t Break the Bank

Lisa BuyerThe Buyer Group – Interactive PR and Social MediaPresident/CEO – Publicist

Search Engine Watch Journalist(speaker logo)

San Francisco | August 13–17, 2012 | #sessf

Meet Lisa Buyer •Publicist, Columnist, Specialist.•Social #PR Chat Editor•CEO of The Buyer Group, a Social PR agency•Search Engine Watch Columnist•Clients include B2B, B2C, Public, and Private companies across a spectrum of industries.• Frequent industry speaker and writer for various publications including ClickZ, SocialPRChat, and SearchEngineWatch.com.• University of Florida (Go Gators!) graduate with a degree in Public Relations & Business Administration.

@lisabuyer


Social MediaOptimization

@lisabuyer


The Possibility

@lisabuyer


Social Media

@lisabuyer


No Pain!Social Media Optimization

Social Media - What’s is costing you?

ProductivityEfficiency

TimeMoney

@lisabuyer


Social Media Optimization Tools

Free to Affordable Social Collaboration

Promote across multiple networks

Measurement Offer Multiple Benefits

Lead generationSpread good content @lisabuyer


Learn how to putSocial Media to work for you!

@lisabuyer


Social Media Tools

Affordable and EasyIncrease ProductivityImprove Efficiencies

Save TimeMake Money

@lisabuyer


8 SMO Tools

@lisabuyer


Social Collaboration

@lisabuyer


@lisabuyer


Overworked, overwhelmed, and underdone.

Fewer Staff Current tools are boring

People are picky

Brands are now social

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec massa urna. Mauris et augue eros. Aenean consequat purus non nunc egestas bibendum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec massa urna. Mauris et augue eros. Aenean consequat purus non nunc egestas bibendum.

Praesent fermentum auctor ligula quis mollis. Donec ullamcorper tincidunt elit in convallis. Ut varius risus ut massa varius lacinia et nec turpis. Ut accumsan condimentum sollicitudin. Quisque ornare posuere volutpat. Sed lobortis tincidunt dolor, vel semper orci cursus id.

Ut dolor felis, bibendum sed pellentesque ac, convallis sed leo. Nunc tempus, tellus ac sollicitudin accumsan, mi elit mattis nunc, ac suscipit eros augue sit amet felis.

Proin at ligula hendrerit odio vulputate posuere. Aliquam augue nunc, porttitor ac sagittis vel, suscipit vel est. Proin at ligula hendrerit odio vulputate posuere. Aliquam augue nunc, porttitor ac sagittis vel, suscipit vel est.

Nullam vel odio velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nulla at interdum dui. Pellentesque malesuada, ante sed porttitor vehicula, turpis libero gravida erat, sed accumsan dui nunc in nunc. Maecenas sed justo risus.

Integer auctor ultrices eros non tempor. Mauris at ante in lorem vehicula interdum. Donec vulputate, odio ac vehicula vehicula, erat risus pulvinar massa, at vehicula tellus sapien ut ipsum. Integer auctor ultrices eros non tempor. Mauris at ante in lorem vehicula interdum. Donec vulputate, odio ac vehicula vehicula, erat risus pulvinar massa, at vehicula tellus sapien ut ipsum.

x

x

ZZZ

@lisabuyer


Collaborate. Share. Connect.

@lisabuyer


Connect Collaborate Done

is an open social collaboration tool. Easily get things done with anyone,

anywhere.

Working on a storyIdeas, sources, proofs Submit


But, there’s good news.

People are social Companies love people

Social platforms grow

business@lisabuyer


is a social collaboration platform that bridges the gap betweenour personal and professional circles.

• Inside the organization• Outside the organization• Social sharing• Private and public collaboration @lisabuyer


fits together the most popular types of productivity and collaboration tools into one

social and search-friendly platform, including:• To-do lists

• Shared calendars• Live chat

• Task management• Social accountability

• Cloud-based file sharing• Community building

• Google Doc Integration

@lisabuyer


A unified space forall your professional projects. From planning a content strategy to collaborating on a keyword research or finding new SEO talent.

@lisabuyer


Plan your social and professional life using one shared calendar.


Instant messaging, group discussion,file transfer and storage, time tracking, calendar syncing, private to-dos, and group collaboration.


Discover the world’s most interesting doers. See what they’re working on. Invite them into your own projects.


The search and social side of

• Search-friendly• Trending hash tags• Twitter feeds and Twitter handles• Tweet a link to the tracks that are public to promote

your panel and increase conference exposure• Facebook sharing• TIP• Subtrack could include a 140 character-ready tweet

with a Twitter handle and conference event hashtag


What can you do with this session

Join our panel’s groupFind our Power Points

Supporting articles and resourcesShare stats on

Facebook/Twitter/EmailCollaborate with everyone

Continue the conversation after the session @lisabuyer


Cost: Free

@lisabuyer


What if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?

Collaborate. Share. Connect.


Content distributionContent generation

EngagementCost: FREE

@lisabuyer


Social Media Promotion Case Study

@lisabuyer


Affordable SM Promotion Platforms– Facebook is primary

integration

– Great for Sweepstakes Contest

– Easy to use

– Results Oriented

– Excellent customer service

@lisabuyer


@lisabuyer


Results:SMO to build your brand exposure

• Grow Your Fan Base

• Create Interactions

• Generate Leads

• Attract Publicity

• Affordable

@lisabuyer


Supplement the Promotion

Facebook AdsEmail Blast

Website Banner AdsGoogle Remarketing

Blog Post/Press ReleaseOffline marketing –

Signs, Postcards, announcements @lisabuyer


Starting at $30/month• For 1 Page• Up to 1000 fans

@lisabuyer


Affordable SM Promotion Platforms– Facebook is primary

integration

– Great for Sweepstakes Contest

– Easy to use

– Results Oriented

– Excellent customer service

@lisabuyer


Affordable SM Promotion Platforms

@lisabuyer


@lisabuyer


Free• 1 page• Unlimited apps

$30/month• Unlimited pages• Unlimited apps

@lisabuyer


@lisabuyer


What if you could pitch your company news via VideoTweetsImagesEmailSharing tools

for FREE?


What if you had 20304050100+trusted bloggers spreading the word for you and sharing your content?


Content distributionContent generation

Engagement


What if you could eliminate piecing together reports into one dashboard?No more excelFacebook Insights

for $1 a Day?


Let’s talk measurement

Cost: $1/daySocial Intelligence Dashboard

All your data in one place


10 SMO Takeaways

Discover social collaboration tools - like Tracky - improve social media productivity and efficiency – more economic value!

Find the social media community within the community in places like Triberr – put it to work for you

Let social media tools work for you using promotions and content with powerful images


10 SMO TakeawaysUse sweepstakes to attract quality fans/subscribers and convert fans into leads/prospects using easy social media apps such as Wildfire, North Social or Lujure

Tell your story and spread your news with social and social friendly tools such as PitchEngine

IDEA! Collaborate inside and outside your organization – public or private – on your next content strategy or to find new talent.

Make your blog super sharable with social media tools like Buffer – that give your subscribers a way control their tweet flow


10 SMO Takeaways

Super size the share opportunity - Make your blog super sharable with social media tools like Buffer – that give your subscribers a way control their tweet flow

Break out of email hell – Take the conversations into a more efficient and environment that pulls all your social media tools together

What’s the economic value? Let’s optimize the measurement - Imagine all your data in one place, social media should measure up – use dashboards such as Blitzmetrics to stalk the competition and monitor your success.


Today’s PROptimized

Publicized

Socialized


Speaker: Lisa Buyer, President & CEO The Buyer Group

Website: www.thebuyergroup.com

Twitter: http://Twitter.com/lisabuyer or @lisabuyer

LinkedIn: http://www.linkedin.com/in/lisabuyer

Facebook: http://www.facebook.com/thebuyergroup

YouTube: http://www.youtube.com/lisabuyer

Blog: http://socialprchat.com

http://www.thebuyergroup.com/

http://twitter.com/lisabuyer

http://www.linkedin.com/in/lisabuyer

http://www.facebook.com/thebuyergroup

http://www.youtube.com/lisabuyer

http://socialprchat.com/

http://socialprchat.com/

San Francisco| August 13–17 Social Media Optimization Tools That Won’t Break the Bank Lisa Buyer...

Documents

Transcript of San Francisco| August 13–17 Social Media Optimization Tools That Won’t Break the Bank Lisa Buyer...