Samsung DigitAll Hope - ITU: Committed to … CEO & President, Samsung Asia Strategic Partners 7 Ms....
Transcript of Samsung DigitAll Hope - ITU: Committed to … CEO & President, Samsung Asia Strategic Partners 7 Ms....
Samsung DigitAll Samsung DigitAll HopeHope
Southeast Asia HQJune, 2005
22
I. Summary
II. Process- Award Selection Criterion
- Strategic Partners
- Implementation Sample of Winning Project
III. Result
ContentsContents
33
• Definition: - Social Responsibility Program in Southeast Asia Region - Award money to social organizations working to improve the lives of the disadvantaged with technology which is bridging the digital divide
• Who: - Samsung : Southeast Regional HQ, 7 Subsidiaries - Partners : Government Agencies, NGOs, Celebrity Ambassadors
• Period: - Annual program started in 2003, 2005 3rd program year
• Final Target Beneficiaries: - Youth and people with disabilities
SummarySummary
44
ProcessProcess
Pre Launch
ConfirmPartners
Launch
LaunchingDigital Hope
Event
Application
ReceivingApplications
Judging
EvaluationBy Judges
Winners
Choosing& Awarding
Winners
Implementation
Implementingthe Winning
Projects
Monitoring
MonitoringTheir
Progress
55
Resourcefulness (5%)Does the organization intend to make good use of a realistic budget? (realistic & efficientimplementation budget schedule)
Implementation (10%)Can the program proposed be implemented efficiently and practically?
Program Objective Fit (10%)Does the description of the organization match the mission, issues and focus of DigitAll Hope 2003?(youth/people with disabilities, technology, bridging the digital divide)
Responsiveness (15%)Are the programme objectives appropriate and realistic to meet the needs of the target recipients? Isthe project based on the needs of the target group (participatory approach) to foster ownership that willcontribute to sustainability?
Creativity and Innovation (20%)Does the project creatively and/or innovatively use technology as a means to promote or develop thelives of target group?
Sustainability (20%)Is the programme sustainable to provide long-term benefit for the target group?
Impact (20%)Will it contribute to improving the quality of life of the target group? And will the expected number ofpeople who will benefit of the programme be great?
Award Selection CriterionAward Selection Criterion
66
Dr. Hak-Su Kim, Regional Special Advisor (2003)Executive Secretary of United Nations Economic Social Commission forAsia and the Pacific (ESCAP)
Judging Committee Members (2003 ~ 2005)
Dr. Vivian Balakrishnan (2004)Minister for Community Development, Youth and Sports andSecond Minister for Trade and Industry, Republic of Singapore
Dr. Kusmayanto Kadiman (2005)State Minister for Research & Technology, Republic of Indonesia
Dr. Pairash Thajchayapong (2003 ~ 2005)Permanent Secretary, Ministry of Science and Technology,Kingdom of Thailand
Mr. Sang-Jin Park (2004 ~ 2005)Regional CEO & President, Samsung Asia
Strategic PartnersStrategic Partners
77
Ms. Siti NurhalizaPopular Singer, Malaysia
Mr. Candra WijayaOlympics gold medalist badminton player, Indonesia
Celebrity Ambassadors
Mr. ‘Bam Bam’ AquinoCommissioner-at-large, National Youth Commission and TV programhost, Philippines
Mr. Luke RicketsonRugby Player, Australia
Strategic PartnersStrategic Partners
88
SINGAPORE
• Infocomm Development Authority & National Council of Social Service
MALAYSIA
• Malaysia National Youth Council
PHILIPPINES
• UNESCO & National Youth Commission
INDONESIA
• Ministry of Research & Technology; Information Resource Center
THAILAND
• National Science & Technology Development Authority
VIETNAM
• Vietnam Youth Federation
Government Organizations / Agencies
Strategic PartnersStrategic Partners
99
Don Bosco, Philippines (2003 & 2004)• beneficiaries : youth in rural environment
• established 6 e-learning centers in rural areas in 2004, and 6 additionalcenters in 2005 (Mindanao)
• centers give opportunity for youth in rural environment to access internetfor education and to receive training from the main centers in Manila
Sao Mai Center for Visually Impaired, Vietnam (2003)• beneficiaries : visually impaired youth in rural environment
• established 4 computer training centers adapted for the target group usein rural visually impaired schools with internet access equipment
• developed localized training materials for visually impaired
Implementation Sample of Winning ProjectImplementation Sample of Winning Project
1010
• Over 3 years donation from Samsung
• Estimated over 200,000 youth and people with disabilities
have benefited up to 2004*
• Increased interest
- No. of applications tripled between 2003 and 2004 (300 submissions)
• Increasing program awareness amongst stakeholders and general public
(Honorable Mention PR News’ CSR Awards 2003)
* based on application submissions
ResultResult
1111
“ The impacts and benefits of Samsung DigitAll Hope will go far
beyond its monetary value. The grant given will bring infocomm
technology into the lives of many youths, empowering them to
enjoy the benefits and convenience technology has to offer in
everyday life. It will help young people discover their potential
through living an e-Lifestyle. ”
Dr. Balakrishnan
Minister for Community Development, Youth and Sportsand Second Minister for Trade and Industry, Republic ofSingapore
DigitAll Hope Judge 2004
ResultResult
1212
Thank You* Contact Point - Ms. Allison Curran (Samsung Southeast Asia HQ in Singapore) - TEL : 65-68333-213 - eMail : [email protected]