Samsung - Consumer Promotion Proposal Final - By wizcraft

Samsung Mobile India

Consumer Promotion

ContentsCampaign Details

In-Store Communication

Rewards

Website/Reporting Tool

Project Cost

Proposed Timelines

Background and Brief

Target Audience

• Shoppers at Samsung Smart Phone

Café

• Browsers at Samsung Smart Phone

Café – People who try the product at

Samsung Stores but purchase it from

other multi brand outlets

Shopper enters the Store

In- Store POSM Communication for

Promotion

Reward Booklet available to entice

Shoppers

Customer makes purchase

Customer gets a “Promo Card” on

each purchase with Promo Mechanics

Customer enters IMEI No. on micro site

through live Samsung Tab In-Store

Alternatively, SMSesIMEI No. to a 5 digit no. as on the Promo

Card

Customer gets 3 Reward Options and chooses one of them

Request accepted and Customer is intimated about

Delivery Timelines

Promo Mechanics

Reward

Booklet

Reward Booklet to be placed

near the handsets to entice the

customers

Reward booklet to showcase 3

Reward Options for each bracket

with perceived value and

representative images

Samsung Promo Card will be a scratch

card that will have a unique identity

code (UID).

This customer will have to enter this

UID No. to the Website at the time of

registration

Promo Card will also have information

about :

UID No.

Campaign Duration

Promo Code

Website Address

Terms & Conditions

Register Procedure

Promo Card

Customer enters IMEI No. on the pack on a campaign Website

through a live Samsung Tab, placed inside the store

IMEI No. is verified

Customer is offered Reward Options ,depending upon the

handset value. (Slabs shared later on)

Customer chooses the Reward

Intimation about Reward Fulfillment goes to him by e-mail.

Request is generated and Customer is intimated

about the delivery timelines by snapdeal.com

Registration for Rewards

Alternative Process of

Registration

Customer SMSesIMEI No. to a 5 digit

No.

At the backend, IMEI No. is verified

Our Call Centre Representative calls customer/gives him

reward options

Customer Chooses the Reward/

intimated about delivery timelines

Contents


Campaign Details

Rewards


Project Cost

Proposed Timelines

In-Store

Communication

Standee

Tent Cards

Danglers

Reward Booklets

Promo Cards

List Of Elements

Contents

Rewards

Campaign Details

In–Store Communication


Project Cost

Proposed Timelines

Rewards

There will be 3 categories of rewards

INSTANT

GRATIFICATION

WEEKLY PRIZE

BUMPER PRIZE

Instant

Gratification

Reward delivery

to be fulfilled by

e-commerce

website in next

x-days

Weekly

Prize/Bumper

Prize to be

chosen by Lucky

Draw. Winners

to be declared

on the Micro site

Reward Bracket

Mobile Category Price Slab Reward Options

Upto 8000 200• Philips Headset• Strontium 2GB Micro SD Card• Stainless Steel Clock

8000-12000 300• High LED Torch and Swiss Knife Pack• Strontium 4GB Micro SD Card (Class 4)• Amzer Micro USB Retractable Data Cable

12000-18000 500

• Strontium Bold 8GB Pen Drive• Logitech USB Speakers• Joe Black Sunglasses• Benetton Wrist Watch

18000 and above 600

• Hamburger Speakers• Beverly Hills Polo Club Wrist Watch• Strontium 4GB TNT Pen Drive (Black) + 2GB Micro SD Card• Bluetooth Handset• LED Wrist Watch• Reebok Sports Bag• Genius Rear Band Headset

Reward

PriceOptions

200 Philips Headset

Strontium 2 GB Micro SD card

Stainless Steel Clock (Table/Wall)

Category 1

Reward

Price Options

300 High LED Torch and Swiss Knife Pack

Strontium 4GB MicroSD Card (Class 4)

Amzer Micro Usb Retractable Data

Cable

Category 2

Reward

PriceOptions

500 Strontium Bold 8GB Pen Drive

Logitech USB Speakers

Joe Black Sunglasses

Benetton Wrist Watch

Category 3

Reward

PriceProduct

600 Hamburger Speakers

Wrist Watch - Beverly Hills Polo Club

Strontium 4GB TNT Pen Drive (Black)

+ 2GB MicroSD Card

Blue Tooth Headset

Category 4

Reward

PriceOptions

600 Car Vaccum Cleaner

Reebok Duffle Bag

LED Watches

Genius Rear Band Headset

Category 4 contd.

Up-sell Gratification

Mobile Category Weekly Draw Bumper Prize

Upto 8000 1 entry 1 entry

8000-12000 2 entries 2 entries

12000-18000 3 entries 3 entires

18000 and above 4 entries 4 entries

•Customer who buys handset in the last week of the campaign will have

4 entries in the last weekly draw.

This increases his chances of winning in the last week.

Weekly Prize

Samsung Tab

Bumper Prize

2 Nights and 3 Days Trip to

Singapore / Malaysia

Contents

Website/ Reporting Tool

Campaign Details

Rewards


Project Cost

Proposed Timelines

Please enter your Valid IMEI number(what is IMEI number)?

Website – Customer Interface

Thanks for Providing the IMEI number of your Phone.Please Log in using your User Id and Password

User Name

Password

* Please register with your Mobile connection number as the User Name .* Please use your first name as the Password

Home Update Profile Reward & Gifts Helpdesk

Welcome to the Samsung “Republic of Rewards”

Welcome Varun

Winners this week

About the Program

"Lorem ipsum dolor sit amet, consectetur adipisicingelit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quisnostrud exercitation ullamco laboris nisi ut aliquipex ea commodo consequat. Duis aute irure

Thank you for choosing Samsung Mobile phone.After registering to this Promotional Scheme you are entitled for a surprise gift as per your purchase with us. Also you have been registered for a Weekly and a Bumper Draw. For more details please visit the “About the Program” details below or please get in touch with our representative at the store. Please update your Profile on the next Page

• Sonam KumarDelhi

• Bharat SaxenaMumbai

• Laxman IyyarKerala

• Kim Sing SongShillong

• Roopal KaliaPune

• ShankarBangalore

• Raman KathuriaNoida


Name

Address (Where you want the gift to be shipped)

Pin Code City

Name of the Outlet

Invoice Number

Samsung Mobile – Model No. purchased

IMEI Number Already Occupied

Date of Purchase

Submit

E-mail Id

Submit


Name

Address (Where you want the gift to be shipped)

Pin Code City

Name of the Outlet

Invoice Number

Samsung Mobile – Model No. purchased

IMEI Number Already Occupied

Date of Purchase

Submit

E-mail Id Thank You for sharing the

Details. The information has been saved.

OK

Home Update Profile Rewards & Gifts Helpdesk

Select the Purchase Slab

Upto Rs. 8000Rs. 8000 – 12000Rs. 12000 – 18000Above Rs. 18000


Select your Gift from the options. Please Tick in front of the gift you wish to select

Rs. 8000 - 12000


Hamburger Speakers

Joe Black SunglassesSanDisk Cruiser 4 GB Pen - Drive

Send Request



Rs. 8000 - 12000


Zebronic 2.0 Multimedia Speakers

I – Ball Sleeve Laptop Bag(12.1 inches)

SanDisk Cruiser 4 GB Pen - Drive

Send Request

Continue >>

Scheme managed by

Congratulations! We have received your request for “Sandisk Cruzer 4 GB Pen Drive”. The product will be shipped to your address in 10-12 working days. The confirmation e-mail has been sent to your E-mail ID.

Also you have been registered for a Weekly and Bumper Draw with 3 entries which increases your probability of winning the scheme. To view the Terms and Conditions click on “continue”.



Rs. 8000 - 12000


Zebronic 2.0 Multimedia Speakers

I – Ball Sleeve Laptop Bag(12.1 inches)

SanDisk Cruiser 4 GB Pen - Drive

Send Request

I Agree with all terms and conditions mentioned above

TERMS AND CONDITIONS

• The Scheme/ Offer is “Promotional Scheme” for the customers of Samsung India

in the selected “Samsung Smart Phone Café”

• Period of this offer is from 1st Feb, 2012 till 1st April, 2012 only

• The rewards under this scheme are only for the customers who will register

themselves online at the Samsung Outlet or through the SMS. The Scheme

specifically applies on the Samsung Mobile purchasers from Samsung Smart Phone

Café

• The Customer has to Register themselves online with the Unique IMEI Code of the

purchased Mobile Handset or through the unique code from the Scratch Card sent

to xxxxxx

• The rewards under this scheme is the third party liability and procurement and

distribution will be solely managed by “Snapdeal.com”

• “Samsung India” nor “Wizcraft International Entertainment Pvt. Ltd” is not liable

for any loss, expense, cost, damage, injury etc. suffered by any recipient for

availing the offer


Please contact us on 011 – 84758437 for any Scheme assistance

OR

Please contact us through Web Assistance

Please Select from the ListGift Receiving IssueScheme InfoAny other

Send Query

Website – Client Interface


User Name

Password

SALES DASHBOARD


Welcome Samsung

Zone

Store Name

Sales

City

Week Wise Sales

Rewards StatusSales Dashboard

SALES DASHBOARD


Welcome Samsung

Zone

Store Name

Sales

City

All

Weekly Sales

ZONEWISE SALES REPORT

0

50

100

150

200

250

300

350

400

450

Week1 Week 2 Week 3

North 270 200 300

East 200 250 310

South 250 290 420

West 400 380 420

Sale

s

Insights


SALES DASHBOARD


Welcome Samsung

Zone

Store Name

Sales

City

AllZONEWISE SALES REPORT


From 3.2.2012 To 7.2.2012

0

50

100

150

200

250

300

350

Up

to 8

00

0

80

00

-12

00

0

12

00

0-1

80

00

18

00

0 &

ab

ove

Up

to 8

00

0

80

00

-12

00

0

12

00

0-1

80

00

18

00

0 &

ab

ove

Up

to 8

00

0

80

00

-12

00

0

12

00

0-1

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00

18

00

0 &

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ove

Up

to 8

00

0

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00

-12

00

0

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00

0-1

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00

18

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0 &

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ove

Up

to 8

00

0

80

00

-12

00

0

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00

0-1

80

00

18

00

0 &

ab

ove

3.2.2012 4.2.2012 5.2.2012 6.2.2012 7.2.2012

Handset Sales

North East South West

SALES DASHBOARD


Welcome Samsung

Zone

Store Name

Sales

City

AllZONEWISE SALES REPORT


From 3.2.2012 To 7.2.2012

0

50

100

150

200

250

300

350

Up

to 8

00

0

80

00

-12

00

0

12

00

0-1

80

00

18

00

0 &

ab

ove

Up

to 8

00

0

80

00

-12

00

0

12

00

0-1

80

00

18

00

0 &

ab

ove

Up

to 8

00

0

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00

-12

00

0

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00

0-1

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00

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ove

Up

to 8

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-12

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0-1

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0 &

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ove

Up

to 8

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0

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00

-12

00

0

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00

0-1

80

00

18

00

0 &

ab

ove

3.2.2012 4.2.2012 5.2.2012 6.2.2012 7.2.2012

Han

dse

t Sa

le

Insights

SALES DASHBOARD


Welcome Samsung

Zone

Store Name

Sales

City

North

Delhi

Weekly Sales

Star Mobitel

Week Wise Sales Week 3

6

13

5

6

Week 3 - Sales

Upto 8000

8000-12000

12000-18000

18000 and above

Week 1 Week 2 Week 3

Upto 8000 7 8 6

8000-12000 9 10 13

12000-18000 3 4 5

18000 and above 4 5 6

78

6

910

13

34

54

56

0

2

4

6

8

10

12

14

Tota

l Sal

es

STAR MOBITEL

Outlet Wise Report


WINNERS


Welcome Samsung

Sales Dashboard Reward Status

ZoneWeek 1 Week 2 Week 3

Fulfilled Pending Fulfilled Pending Fulfilled Pending

North 80 13 118 31 141 12

East 73 12 91 23 117 22

South 91 28 112 10 98 23

West 94 26 97 19 118 10

Zone wise

Contents

Project Cost

Campaign Details

Rewards



Proposed Timelines

Indicative CostingServices

Rendered

By

Wizcraft International Entertainment Pvt. Ltd.

Services Rendered To Samsung India

Event Name Samsung Consumer Promotion Date of Estimate

DD MM Year

Event Owner, Designation Varun Monga 19 1 2012

E-Mail of the Owner [email protected] Project Type Promotional Campaign

Phone Number of Contact 9711319005Venue Name PAN India

City Name PAN India

Address of Correspondence Project Date

S.No Elements Particulars Unit Amount Total

1Family Day Event

a As per Annexure Gift procurement incl. dispatch cost 1 15765000 15765000

b As per Annexure Program Management Cost 1 260000 260000

c As per Annexure Website Cost 1 500000 500000

d As per Annexure Merchandising Production Cost 1 500000 500000

e As per Annexure Backend - Response center 1 876000 876000

Total Cost 17901000

2 a Agency Fee 15.00%

Net event Cost (INR) 17901000

3 a Service Tax 10.00% 1790100

bGovernment Education

Cess2% 35802

c Secondary Education Cess 1% 17901

4 a Grand Total Costs(INR) 19744803

Details Attached, Costing will vary as per finalised elements

mailto:[email protected]

Contents

Proposed Timelines

Campaign Details

Rewards



Project Cost

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3/F

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Week 1 Week 2 Week 3

S.No Tasks Status Thu Fri Sat Sun

Mo

n Tue

We

d Thu Fri Sat Sun

Mo

n Tue

We

d Thu Fri

1 Process and Program Structure

Weekly

Off

Go

ve

rnm

en

t H

olid

ay

Weekly

Off

Activity K

ick O

ff

1.1 Process Approval

2 Rewards Ideation

2.1 Reward finalization and approvals

2.2 Tie up with the Vendor/ Service Provider

3 Cost

3.1 Approvals

3.2 Issue of the Purchase Order

4 Webtool

4.1 Design Approval as per the structure shared

4.2 Production and development of the Webtool

5 In Store merchandise

5.1 Designing

5.2 Approavls

5.3 Production and Dispatch of the VM

Proposed TimelinesGNATT CHART

Thank You

Samsung - Consumer Promotion Proposal Final - By wizcraft

Documents

Transcript of Samsung - Consumer Promotion Proposal Final - By wizcraft