sampleproject for bst

8/20/2019 sampleproject for bst

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Sample Project

On

MarketingManagement


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Page 1 - Cover Page

Write your

name,board rollnumber,school

name etc.


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Page 2

Write the

productselected


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Page 3 –Index Page


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Page 3 –IndexPage(cont.)


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Page 4 –Preface andAcno!ledgement

"r#te t$#% on&o'r o!n andacno!ledge allt$e people !$o$ave $elped &o'l#e %$opeeper

teac$er#*rar#an!e*%#te% etc.


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Index Page(cont.)


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Page + – Introd'ct#on

Why haveyou selectedthis

product/service


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Page ,


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Write at least 5competitive brands

that exist in themarket.

Write their featuresand ni!ue "elling#roposition.$.".#.%

&ou

can paste pictureand 'rappers


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Page -'r prod'ct and #t% feat're% /0.S.P

What is the name of your

product( )nlist its features. What is going to be

your *.".#


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Prod'ct and #t% feat're% /0.S.P(Cont.)

f


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Page -ange ofprod'ct

+oes your product have any

range ( ive details and its features


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ange ofprod'ct(Cont.)


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Page Perm#%%#on and#cence%

What permissionand licences 'ouldbe re!uired to make

the product


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Page 1- a*el of prod'ctand %oc#al me%%age

5ra! t$e la*el of

prod'ct 6ot$ front and 6ac 5raft a %oc#al me%%age

for &o'r la*el.

7$#% la*elcan *ep'lled

o't


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8ront %#de ofa*el


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6ac %#de ofa*el


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Page 11- 7agl#ne and ogoof prod'ct

6r#ef rea%on for

de%#gn of logo and #t%%#gn#9cance 5ra! t$e logo of

prod'ct 6r#ef rea%on !$&

tagl#ne% are '%ed for

prod'ct% 5raft a tag l#ne


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7agl#ne and ogo of prod'ct(Cont.)


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Page 12- Sell#ng pr#ce andpro9t marg#n% of compet#tor%

Strateg& follo!ed *& &o'

compet#tor% for %ett#ng %ell#ngpr#ce :#ve reference of Append#x no. ;ae ta*le to *e p't #n end

'nder Append#x


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Sell#ng pr#ce and pro9tmarg#n% of compet#tor% (cont.)

5ra!d#agram%

!$ere everpo%%#*le


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Page 13- Pr#c#ng of o'rProd'ct

"$at factor% are &o'

con%#der#ng for %ett#ng%ell#ng pr#ce

:#ve reference of Append#xno.

;ae ta*le to *e p't #n end'nder Append#x


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Pr#c#ng of o'rProd'ct(Cont.)


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Page 14- Pacag#ng

Importance of

pacag#ng 7&pe% of Pacag#ng-

Pr#mar& %econdar& /tran%portat#on

;ater#al '%ed or an&#nnovat#on #n

pacag#ng


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Pacag#ng (Cont.)

d# d


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Page 1+ -:rad#ng andStandard#%at#on

P 1, C$ l f


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Page 1, -C$annel% ofd#%tr#*'t#on

Importance of C$annel%

of d#%tr#*'t#on "$#c$ c$annel level !#ll&o' '%e-


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C$annel% of d#%tr#*'t#on(Cont.)

$ #


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-mportance of 'arehousing in

brief umber of 'arehouses ocation of 'arehouses O'n 'arehouses or rented

Page 1 -"are$o'%#ng

$ # (C )


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"are$o'%#ng (Cont.)

P 1 7 t t#


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Page 1 - 7ran%portat#on

P 1 P #


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Page 1 –Promot#on

"a&% of promot#ng &o'rprod'ct

=xpla#n $o! !#ll &o' '%e4 element% ofPromot#on> Advert#%#ngPer%onal Sell#ng Sale%promot#on and P'*l#celat#on%

P 2 P t# $


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Page 2 -Promot#on %c$eme%

An& Promot#on

%c$eme% for

(#) 7$e !$ole%aler

(##) 7$e reta#ler

(###) 7$e con%'mer

P 21 * t# d


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Page 21 -*%ervat#on% and8#nd#ng%

P 22 C l #


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Page 22 -Concl'%#on

S'gge%t#on% 8't're %cope of

%t'd&

P 23 A d#


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Page 23 - Append#x

Incl'de% all ta*le% ?'e%t#onna#re%

'%ed for %t'd& *#*l#ograp$&

@ t# # (C t )


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@'e%t#onna#re% (Cont.)

P # t *l


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Pr#ce ta*le%

6#*l# $


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6#*l#ograp$&

Page 24 7eac$er%


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Page 24 - 7eac$er%o*%ervat#on

• 0he total length of the


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• 0he total length of thepro1ect 'ill be of 25 to34 pages.

• 0he pro1ect should behand'ritten.

• 0he pro1ect should bepresented in a neatfolder.

0his pro1ect 'ill giveyou basic idea .

&ou can use your

o'n creativity andmodify it accordingto your re!uirement

and according toproduct selected.


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ompiled by Mamta arula

sampleproject for bst

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