Sample Size and Measurement Occasion Planning for Latent ...
Sample Site Measurement Outline
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Transcript of Sample Site Measurement Outline
METRICS GOAL BENCHMARK (AVG Monthly) COMMENTS
OP
ER
AT
IO
NA
L M
ET
RIC
S
Browser Types N/A Microsoft, Mozilla & Google (67%) Browser types to help in the design of the website (Mozilla, Google, Microsoft, etc.)
Search Engines N/A Google, Yahoo & Bing Paid Engines Vs. Organic to measure the effectiveness of marketing campaign
Sites /URLs N/A Identify source of incoming traffic outside search engines
Operating Systems N/A Windows XP, 7 & Vista (82%) Operating Systems to help in the design of the website (Windows XP, Vista, 7, Mac, etc.)
Screen Sizes N/A Width: 1,000-1,499 & Height: 550-599 Width and height of browser to help in the design of the website
PE
RF
OR
MA
NC
E
ME
TR
IC
S
Total Visits /Time on Site N/A 211 & 8.06 min Number of Visits and time spent on site per visit to better understand visitors’ behavior
Most Common Paths N/A Enter\Connexions Homepage\Exit (67%) Most common paths to identify traffic activity on site
Unique Visits N/A 180 Measurement of continued costumer engagement in terms of absolute number of visits
Page Views per Visit 3 Measurement of interest and engagement in a single visit
KP
Is
Enrollments Measurement of effectiveness of Gamunex Connexions network
Repeat Visits 73 Measurement of effectiveness of the website
Page Visits to Therapy & Indication
Measurement of visitor interest in therapy and indication pages
Page Visits to Key Program Content and/or Downloads
PI from Connexions Site (31%) Most popular / least popular downloads to customize the content
Sample Site Measurement Outline
Site Reporting - Operational View
Key Insights
Performance Metrics & KPIs
Site Reporting - Activity & Performance View
Site Reporting - Integrated Campaign Report
5
Brand Share of Voice
Mentions – Brand x
Mentions – Competitor a
Mentions – Competitor b
Mentions – Competitor c
Monthly Chatter
Bra
nd
x M
en
tio
ns
Insights:
• Overall share of voice is 27% which is inline with competitors and only slightly less than competitor “b” at 29%
• Ist Qtr 2012 chatter is slightly below 2011 levels
• Key word cloud shows top phrases associated with brand are:
• Percent activity by Social Network
** Data through 4/30/2012…
Monthly Brand Chatter Across All Social Networks
Current Month Share of Voice (Across Social Networks)
Key Word/ Phrase Cloud
Brand Social Activity by Network
Social Media – Activity View