Sample Social Sales Training Workshop Outline
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Transcript of Sample Social Sales Training Workshop Outline
![Page 1: Sample Social Sales Training Workshop Outline](https://reader035.fdocuments.in/reader035/viewer/2022070301/546392f1af795908328b4e36/html5/thumbnails/1.jpg)
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Utilizing Social Intelligence to Eliminate Cold Calling and
Increase Existing Client Engagement
The Power of LinkedIn as a Social Selling Tool
Presented by: Valarie SparksSocial Sales Training Consultant
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SOCIAL SELLING TRENDS
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Outline
• MNR of LinkedIn
• Optimize Profiles
• Virtual Networking
• Eliminate Cold Calling through Social Intelligence
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MNR of Social Selling
• Marketing
• Networking
• Researching
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FACEBOOK VS LINKEDIN VS TWITTER
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Profile
Why do you and your company matter?
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All about the “Network”
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Whose on First?
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GROUP EXERCISE #1
• Request to connect with 10 – 15 people in the room
• When you get to the options to connect screen – Stop
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Pet Peeves
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GROUP EXERCISE #2
• Request to connect with up to 10 Business Cards or Professional Contacts
• Personalized message: Social, Normal, Memorable
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GROUP EXERCISE #3
• Request to connect with up to 10 competitors in which you have an existing relationship
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Accepting Requests to Connect
• Pull up request to connect (if haven’t received one, have me send you one)
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Accepting Stranger Requests
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Networking via Groups
• Live Example of starting a Group Discussion
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CONTINUAL CLIENT ENGAGEMENT
• Live Example of staying top of mind to existing clients through posting updates on LinkedIn
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GROUP EXERCISE # 5
• Be Social with your 1st connections• Like/Share/Comment on one of their
updates from your Home Page Updates
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GROUP EXERCISE # 6
• Recommendations• Recommend a 1st connection (preferably a
client)
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Prospecting Obstacles
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SOCIAL INTELLIGENCE
• First Name/Last Name/Title• Who else in my network knows this
prospect?• Live Example
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PLSSPre LinkedIn Social Selling Speak
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PROSPECTING VIA LINKEDIN
• Company Name• Geographical territory• Vertical Market
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GROUP EXERCISE
• From your new target account list, pull up a target company and attempt to find name of planner
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RECAP
• Importance of growing your “Network”
• Gathering social intelligence before starting the sales process
• Once rapport/value has been established using LinkedIn virtual networking as a tool to continue the sales process
• Never send a request to connect unless a mutual relationship of value has been established
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RECAP
• Eliminating cold calling – PLSS (Pre LinkedIn Sales Speak)
• Make initial sales calls and planning for a sales trip more enjoyable
• Stand out among the competition as being the brand to utilize LinkedIn as a tool to engage and provide value, not as a tool to spam or promote
• How do you measure your success?